Technology-Fueled Business as a Force for Good in the World

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Radio. What's Working on Purpose?
Anyway? Each week we ponder the answer

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to this question. People ache for
meaning and purpose at work, to contribute

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their talents passionately and know their lives
really matter. They crave being part of

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an organization that inspires them and helps
them grow into realizing their highest potential.

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Business can be such a force for
good in the world, elevating humanity.

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In our program, we provide guidance
and inspiration to help usher in this world

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we all want Working on Purpose.
Now, here's your host, Doctor Elise

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Cortes. Welcome back to the Working
on Purpose Program. Thanks for turning again

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this week. Great to have you. This show has been brought to you

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with passionate pride since February of twenty
fifteen. I'm your host, doctor Elise

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Cortes. If we've not met before, I'm an organizational psychologist and local therapist,

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speaker and author. My team and
I at Gusto now help companies and

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liven and fortify their operations by articulating
their purpose and building inspirational leaders and cultures

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activated by meaning and purpose to turn
those companies from a flatline EKG to a

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vibrant destination workplace. There, people
are intrinsically motivated to perform with their best,

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can grow into their fuller potential,
and are committed to stay and dynamically

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deliver on the company's mission. You
can learn more about us and how we

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can work together at gustodashnow dot com
or Eliscortes dot com. Now getting into

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today's program, we have with us
Marga Howick, who is a three time

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CEO, currently board member and chair
and founder of Business for Good. She's

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an international thought leader and she talks
about sustainable business and capital. Her latest

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which we'll be talking about today is
Tech for Good Imagine solving the world's greatest

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challenges. She joins us today from
the Netherlands, Marga, welcome to Working

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on Purpose. Great, thanks for
inviting me, Alice, it's a pleasure.

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You are so welcome. And as
I said before we got on air,

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I'll tell you woman, this thing
that you created is phenomenal. As

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I said, that only is literally
a heavy lift to pick up and put

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up into the air because it's so
dense. But the intellectual rigor, Marga,

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I'm so impressed. There's so much
information in here, and that's the

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intention. Bob. That's great to
hear. That's a beautiful compliment. Thank

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you. Oh, you're very welcome. It's an honor to share with my

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guests around the world. They need
to learn from you. So, as

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I mentioned, I also am a
conscious capitalist. I serve on the board

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of Conscious Capitalism here in Dallas.
My first two business books are certainly undergirded

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by conscious capitalist principles and tenants.
What I love about your work, Marga,

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is I appreciate that you're really threading
through the power of business to solve

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you know, unwieldy you know you
and sustainable you know, goals kinds of

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problems. Just really impressive what you've
done and inspiring. Yeah, we're aligned

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on that at least, because conscious
capitalism is in a way also the foundation

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under my thinking, the capitalistic system
in itself works well, which means that

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you know, we can produce economic
products and impact on society, but we

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have to do it in a conscious
way, and we have to balance you

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know, on the one hand,
creating value for the world and financial value,

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and actually they're positively synergized. It's
not or, but it's actually end

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So those two thoughts definitely come together
also in my book m and Beautifully.

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So one thing that I was struck
by what you said in your book.

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There there were so many things in
here that I took down for notes,

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but I was amazed when you said, you know, of course, and

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I aligned with that. Companies have
a part that have impact and help and

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can help lead the way. And
you then go on to say, understounding,

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sixty nine of the world's one hundred
largest economies by revenue are companies,

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not countries. Yeah. Yeah,
very different from the past. So the

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power, the amount of capital that
is actually around the world in private hands

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has grown significantly. And thanks for
pulling that thought out, because it's actually

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important because if you look at the
challenges we have around the world and how

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we're going to solve them. I
mean, a big key is in the

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hands of business. So we can
all look to governments and NGOs and we

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should collaborate with all stakeholders. But
business has huge impact, and you know,

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leadership is a privilege and comes with
a lot of responsibility. In this

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case it does. Indeed, so
listeners and viewers. What Margat has done

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in her books its astoundings. First, she's situated the seventeen sustainable development goals

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by the UN There are seventeen of
them. She's interlinked them to the objectives

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in the book. And then what
she's done is she's situated what eight or

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nine technologies and then nine. And
then what she's done is she's then given

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us an incredible numerous examples of businesses
that are embracing and using those technologies to

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solve these really hairy sustainable development goals. That's how the book is put together.

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So what I want to do next, Marga, to the extent that

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we have the time, I'd love
to cover as many of those nine technologies

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as we can and then give our
listeners and viewers, you know, just

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a glimpse of some of the ways
that these technologies are being used, which

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I found incredibly inspiring. I have
to say, shall we Yeah, let's

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go ahead. Okay, So let's
start with artificial intelligence and data. So

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first, if you could, you
know, keeping in mind that we have

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listeners that maybe are just hearing about
these technologies for the first time, if

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you could situate what do you mean
by our official intelligence and data and that

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I would love to pull There's a
couple ofations that I thought were pretty interesting

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that I'd love to share. Yeah. Good, well, you know,

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and it applies to many people,
and it was actually one of the reasons

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why I wanted to wrote the book
in the way I did. I'm on

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boards like you are, and when
you're in the boardroom either you know,

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only with non executive directors or with
the management team or teams below that often

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people are very reluctant to acknowledge that
they actually don't exactly know what these technologies

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are about, right, and they're
all aware they're supposed to know. And

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I wanted to take the curtain down, you know, and explain in a

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clear way what actually are these technologies
and what does it mean to business and

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what can we do with them?
And how can we use them for good?

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Of course, So to your question
artificial intelligence and data, what it

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actually does is create super braids for
all of us. You could say,

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additional braids. It's like to explain. It's very simple at least because if

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we ask an AI specialist to explain
it, we can fill an hour and

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then are that most listeners still don't
don't know exactly what it can do.

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And it means that we can analyze
huge amounts of data in very short time,

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analyze them, will algorithm what do
they mean, and then put them

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to use. And that can be
of course all kinds of us. And

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you just mentioned I distinguished nine technology
groups in the book. That's important to

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explain first. So in contrast with
former industrial revolutions that had like one,

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two, three inventions, big things
we'll know what they are, and that

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changed the world, had big impact. I mean, we still suffer the

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consequences of the backside of these innovations, but also it was overseeable. Now

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with the Fourth Industrial Revolution, it's
very different. Before we had one or

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two tools, so maybe the hammer
and the saw to give a comparison.

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Now we have a complete toolkit and
in that toolkit are all kinds of tools,

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and part of those tools are digital
like AI and data we're talking about

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now, and part of those tools
are physical. And those tools are not

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simply tools, but actually groups of
tools because there's all kinds of varieties within

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them, so it's a wide range
of opportunities and solutions we can use.

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Some of these technologies like AI and
data are actually what I would call foundational

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technology. So if you think about
building blocks, you need connectivity, you

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need AI and data and Internet of
things as a foundation to be able to

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build other things on it. So
it's a foundational technology. And with AI,

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for instance, we can see around
the world what happens where, can

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analyze all data, so to you
know, to solve illnesses much quicker because

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we can see the pattern, we
can analyze it. We can use it

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for traffic, latistics, all kinds
of areas we can apply it to.

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That's what AI and data are about. In a very simple warding beautiful Marga,

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thank you, and then to give
an example, just one one of

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the examples. I grew up Marga. My parents were farmers before they got

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in the restaurant business. So the
one, of course, the sustainable development

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goals is to solve world hunger.
And so if you could just speak a

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little bit about how AI and data
are being used to make agriculture and farming

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more efficient to feed more people.
Yeah, good points, Alis, So

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AI and data is very important for
the whole agriculture and hunger area. For

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instance, to give you a concrete
example. And also, which is the

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case in the book, is a
zero farm beats and what is that?

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That's actually a platform, a digital
platform in combination with some sensors and drones

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that can be applied to farbs.
It's not that expensive, so it's not

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that only big companies can do that, because that wouldn't solve the problem,

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now would it. And the combination
of those technologies means that you do things

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much more precise than you would do
before. So and you prevent half a

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slots. So, for instance,
illnesses are tracked and traced very early on.

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You know exactly how much water to
put in, and we don't put

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in more than necessary at the best
moment. So on average, with these

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technologies you use at least forty percent
less water. You use lead lighting in

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addition until normal lighting, so they're
going to grow much quicker and much more.

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You use the most optimum feeding conditions
in crowned conditions, and with those

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technologies you can exactly measure it and
you do presition farming, meaning that we

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know exactly how much in how much
space there needs to be so that it's

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super efficient. Now everything taken together, that means that with a lesser footprint,

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so with less pollution, less resources, less water for instance, you

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get a much higher outcome. You
mentioned the word efficiency for a reason,

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so that's one thing that now we
can do. It also means if you

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talk about farming, you know a
big part of the world is very small

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farms, especially in developing countries in
remote areas, and those countries are often

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hit the hardest with things like climate
change, for instance, because you know

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we have more and more storms for
instance, around the world. Now,

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what we can also do by now
combination of technologies with an app do early

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on warnings to those farmers so that
they can literally protect their harvest in different

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ways so that we can work them
is some plague could potentially be on the

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way, and we have some very
very early signs on that. So all

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kinds of technologies and sometimes very simple
things prevent on those farms for the harvest

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to get lost. When the harvest
would get lost, it would mean more

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poverty, it mean more hunger.
So preventing this, securing that what the

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farmers actually grow is going to be
harvest is a great value. Just different

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alleys how these technologies work in agriculture. Oh, it's so amazing, it's

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just so exciting. Okay, Now
this next technology that I want to cover,

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well, I want to get to
as many as we can. Three

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D printing. I have to say, I've read what you've written about it,

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and I've read other people's but I
still don't fully understand how it actually

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works. So if you could say
a little bit more about three D printing,

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and then I want to talk about
one of the applications that you have

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in the book that I found so
compelling. Oh I'm curious as to which

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one that is three D printing is
actually literally what it says. It's printing

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materials. You have this kind of
an arm. It goes back and forth

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and it builds up an object line
by line, going back and forth.

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So if you would rationally think about
it, you would think that's crazy.

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That's going to take forever, you
know, going line by line, but

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actually it goes super fast and it
can build up even houses or bridges.

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But it can also be as small
as a thing between your two fingers.

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So the range of what it can
do is huge, and it can be

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applied in many different ways. Let's
take an example like health care. For

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instance. You can imagine in the
beginning we have three D printing machines that

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were huge or super expensive. And
one thing that I describe in the book,

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the more the technology is scaled up
and develop the lower the cost price,

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of course, and the more competition. That's also an economic fact,

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but that also means it becomes available
to consumers, and it becomes available with

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people not so much money, and
that means that we can also decentralize production

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and construction with three D printing,
which is a very very important thing because

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it means that you can build up
economies and different places in the world and

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you don't have to ship stuff around
the world, so you can, for

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instance, let's take an example in
New York, and then we'll get to

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your example that you find so thrilling. Fram Lab is a company that now

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three D prints shelters for homeless people. Wow, the cost price I think

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from the top of my head,
is around fifty to sixty percent lower than

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if you would build it in a
regular way. But that's not even the

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most important thing is it uses much
less space, and space is the problem

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in cities. Because it's vertical,
its small, and it prints the whole

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little house with beds, closet,
everything in it for a much lower price,

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and it can be taken away and
replaced. So we're more and more

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flexible in doing things we want.
In healthcare, we can now in a

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decentralized way three D print you know, parts of bodies to educate medical people

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in remote areas, but also you
know, to apply them literally in people's

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bodies more and more up to even
printing. But this is very experimental.

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Still tissue mm hmm. I saw
that. I was intriguing. Yeah,

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that's intriguing and and for me it's
also intrigued in another way because imagine if

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we can solve bigger problems. You
know, we all know about all the

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crimes going on in trading in tissue
and organs. If we're able to produce

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much more, that's huge problems.
We can that you not have to rely

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on donors as you're say in the
book, because she said. Yeah.

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The thing that I got really excited
about, Margaret, I just couldn't possibly

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even imagine this is you talk in
your book about how coral reefs are being

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produced via three D printing and then
able to fortify and sustain that. That

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was just so exciting to me,
so compelling. But I had no idea

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this was being done. Yeah,
it was to me as well. And

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when I had written the book,
you know, you get to a point

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where you have done all the content
and the research, and you think,

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what do I want to bring in
psychologically to people, you know, as

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a layer above And then I thought, I really want people to dare to

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imagine again mm hmm. I love
that because you know, logic will take

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us from A to B, but
the imagination takes us anywhere. So it's

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important to really touch people's power to
imagine. And when I was thinking about

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that, then use the example of
the coral reefs that you just mentioned,

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Elise, because it's amazing. We
can undo literally the harm that we've done.

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That's not an excuse to go on
doing harm, of course, but

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we can restore what we've broken down
literally in the case of crawleries. And

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because we can do it so well, nature doesn't recognize it to be fake.

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So the wildlife round it can you
know, the whole ecosystem can be

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restored, and those coals are threatened
to be distinct. You know, in

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only a few decades, ninety percent
will be gone if we don't really dramatically

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change her action. And it's not
just the corall is, it's all the

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wildlife. You know, it has
far going consequences. Oh, let's grab

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our first break and let our listeners
and viewers just really contemplate that the notion

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of what you just shared there,
it's immense. And your host, doctor

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Lis Cortez, We're going on the
air with Margot Hoak. She's the three

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times CEO, currently a board Memberdshare, and the founder of Business for Good.

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We've been talking about a few of
the technologies from her book to Tech

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for Good. After the break,
we're going to continue on to some more

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stay wiks will be right back.
Doctor Elise Cortes is a management consultant specializing

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00:18:30.680 --> 00:18:34.559
in meaning and purpose. An inspirational
speaker and author, she helps companies visioneer

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00:18:34.640 --> 00:18:40.920
for greater purpose among stakeholders and develop
purpose inspired leadership and meaning infused cultures that

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00:18:41.000 --> 00:18:45.759
elevate fulfillment, performance, and commitment
within the workforce. To learn more or

237
00:18:45.799 --> 00:18:49.119
to invite a lease to speak to
your organization, please visit her at elisecortes

238
00:18:49.160 --> 00:18:53.200
dot com. Let's talk about how
to get your employees working on purpose.

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00:19:00.119 --> 00:19:03.480
Is working on Purpose with doctor Elise
Cortes. To reach our program today or

240
00:19:03.519 --> 00:19:10.119
to open a conversation with Elise,
send an email to a Lease alisee at

241
00:19:10.160 --> 00:19:19.279
elisecortes dot com. Now back to
working on Purpose. Thanks for stating with

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00:19:19.359 --> 00:19:22.680
us, and welcome back to working
on Purpose. I'm your host, doctor

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00:19:22.720 --> 00:19:26.200
release Cortes, as I too,
am dedicated to helping to create a world

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where people can realize their potential at
work, are led by inspirational leaders that

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help them find and contribute their greatness, and we do business that betters the

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world. I keep writing my own
books. So my latest book came out

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in twenty twenty three. It's called
The Great Revitalization, How activating meaning and

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purpose can radically enliven your business.
And I wrote it for leaders to help

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them understand the changed playing field of
the workforce today. And then I offer

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twenty two best projects to help them
create a culture to actually address that.

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My guest today is Marga Howick.
She is the author of Tech for Good

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Imagine Solving the World's Greatest challenges.
So the next one I want to talk

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about here is robotics. And I
have to say again the example that I

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saw in your book about how that's
being used just blew me away. But

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let's talk about robotics first. Yeah, let's do so. Robotics comes in

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very different shapes and forms. It's
not just one robot. In the book,

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I include full page with all kinds
of different types of robots. Some

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are very big, some are very
small, therefore very different purposes. Robotics

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always work together with one of the
other digital technologies to create the algorithms,

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to have a platform and so on. We can have conscious decisions from now

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on what is wise to have humankind
do and what is wise to use robots

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for. And I find it important
to say that because I often get the

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questions, oh, robots, you
know, we'll take our jobs and we'll

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be out of the picture because there's
robots now. But you can also look

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at it from a different angle,
you know. Then I say, we

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can have robots co into burning houses. It can be the first line for

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firefighters go into the fire. They
can't burn they you know, we don't

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have to fear for their lives,
so let's do that. Robots can go

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into disaster sides. Maybe a bit
of a depressing example, but still a

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very important one. At the battlefields, if somebody gets injured the first thirty

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seconds, it is the most important
to rescue somebody. We can have robots

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do that. We can have robots
clean hospitals, and they have been used

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for that reason. For instance,
during the pandemic, you know, they

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were of great use. China was
ahead of everyone in applying robotics for that

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reason to clean the hospitals, to
go into whatever kind of contaminated area,

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and we want to protect people from
that. So that's a very different way

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to look at robots. Also,
we have high societal needs. You know,

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we have a lot of people that
are old now and we don't have

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enough people to care for them other
than the basic needs. And by now

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robots have evolved to such an extent
that they can recognize emotions and they can

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play into that emotions and they can
learn, they can actually get to know

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somebody they work for. For that
reason. In some elderly homes, for

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instance, kind robotics of a specific
type are used to play with people,

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to help to support or to lift
people from beds, which is just very

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literally heavy lifting work that we have
to protect people for. So robots and

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people will coincide and we have to
use the best of both worlds. I

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think I was really quite astounded to
learn how much they had developed the emotional

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intelligence piece. That was really really
surprising to me. And then the other

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example that really was compelling to me
is how some companies have developed robotics to

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help children on the autism spectrum to
develop and learn and grow. It's really

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compelling. Yeah, yeah, and
they outperform compared to us humans because they

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can read their actions. They can
you know, do it so precise and

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help kids so much. And there
has been research and at least your psychologists,

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I believe, so it also has
been researched that for those children,

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often freeing them up to work with
such a role. But because they don't

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have to feel any shame, you
know, yes, we're playful in a

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way, so yeah, you can
do super good work. And combined with

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virtual reality for instance, so robotics
in that sense for autistic children, for

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instance, combined with virtual reality to
have them experience more, to have to

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try things out. A little bit
of gamification comes into play there, and

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yeah, we can achieve so much
more. I have to. Like I

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said, I really was so excited
when I read your boy, was that

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all the applications, the possibilities are
just stunning. Yeah, and that the

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next one I really didn't have any
purview into before I read your book,

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Marga, And that's advanced materials.
So if you could speak a little bit

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to what are advanced materials and then
there was one other example from that that

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I definitely wanted to talk about in
terms of application of that technology. Well,

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then, Chrissa, if you really
read the book, Alise, yes,

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ma'am, that's part of what I
do. I know, I'm weird

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like that when it comes to podcasts. I appreciate that. So advanced materials

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is all kinds of materials, physical
stuff that is, via biochemistry or any

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other technology nanotechnology, we can make
materials that didn't exist before. Often,

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however, they're based on nature because
nature gives us so many examples, and

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if we just try to copy and
learn from nature, actually we find out

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the most innovations because for instance,
butterflies or chameleons or all kinds of animals

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find out advanced materials in a way. So and those materials can be for

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instance, super strong but super light
at the same time. Read apply them

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in mobility in airplanes or ships,
make them lighter, reduce the footprint,

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you know, very simple. Or
they can do stuff. They can either

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algae is can create energy to give
you an example, or and I saw

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in the notes that you're going to
refer to that example. They can have

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a sustainable function. And I think
the example you were referring to was the

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smoggeting facade. Is that correct?
Yeah, in Mexico City. I was

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blown away by what you you depicted
there of how advanced matereers are being used

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to combat that problem. Yeah.
So, of course not the solution,

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because we shouldn't go on polluting,
right, but since there's a polluted city,

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and that's an example, it's it
started in Mexico City. It's what

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we call a smoke eating facade.
So it's you said you put in front

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of the of the facing of the
building, which actually in this case,

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for those that are going to read
the book or look it up is very

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beautifully designed. You know, sustainable
and design can go hand in hand,

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it can be super beautiful. And
then it's a German technology called presolve it

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which covers that facing and that has
a biochemical reaction to the smoke in the

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air and it literally cleans it up. It disappears. It has a chemical

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biochemical reaction up to eight thousand cars
a day. And what makes it so

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stunning is that this hospital is in
the middle of Mexico City. Total especiality,

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that is, it's called and you
know where better to clean the air

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than around the hospital from all the
cars there. And now it's evolving more

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architects are picking this up. Architects
are of course very important people in this

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regard, and we'll see it around
the world. But imagine we have those

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technologies. So why you could question, would we build a wall next to

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a road just to keep out the
noise. If we can have many functions

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at the same time, you know, either to use it for vertical farming,

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or to use it to create energy, or to use it in this

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case to take the smoke out,
It's just stunning all the applications here.

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Okay, So was that was advanced
materials we were talking about there. Now

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the next technology that you treat in
your book is extended realities, which I

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knew a little something of, but
you took it to a whole other realm.

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So let's talk about extended realities please. Yeah. Extended realities means literally

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that we extend our reality beyond what
we can see. And how do we

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do that by virtual reality or augmented
reality. And we all by now know

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these VR glasses, and most people
have the association with this technology as it

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being fun and it being used in
games. Right, It's fine because the

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gaming world actually is a very breeding
place of innovation. A lot of broader

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innovations come from the gaming world,
which is fine. But then imagine what

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we can do with it. We
can use it, as I just said,

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to train people because we can literally
put them in situations that are not

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debt. But also imagine how we
can improve education and not only education,

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but also understanding around the world of
people in different situations, literally building bridges,

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because imagine if you are in school
and you're not only talking about people

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in Africa or the US or Europe
or any other part of the world,

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but you can literally be there yourself
to grow a better understanding also with the

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whole diversity and inclusion agenda, which
is so important right now. Imagine that

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this is very helpful in companies like
for instance, Semens and quite some others

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now have set up training programs using
virtual reality to create better mutual understanding and

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to really incorporate the feeling and the
culture of d n I diversity, equality

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and inclusion using this technology. I
was really excited about that, Margaret,

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because I am you know, obviously
as a social scientist as well and certainly

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working to be able to help advocate
for de I N of course be now

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belonging. I was really blown away
that that these extended realities are being used

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for this, you know, the
gender equality applications. I just really was

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amazed by that. I had no
idea that we could use that technology that

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way like you, Like you said
earlier, I was still stuck in the

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make it fun camp, you know. Yeah, yeah, which is also

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important and shouldn't be forgotten. But
experience, you know, having people experience

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each other's situations, each other's lives, each other's culture, of course,

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does a lot more. It goes
beyond it's it's tremendous. All right,

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let's grab our last break here before
we go on and treat the rest of

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your technologies. I'm your host,
doctor Elise Cortes. We've been on the

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00:31:00.559 --> 00:31:04.160
air with Margo Howick. She's a
three time CEO and currently the board member

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00:31:04.200 --> 00:31:07.440
at chair and the founder of Business
for Good. We've been talking about a

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00:31:07.440 --> 00:31:11.519
few more of the technologies in her
amazing book. We'll cover the rest after

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00:31:11.519 --> 00:31:30.960
the break. See you there.
Doctor Elise Cortez is a management consultant specializing

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00:31:30.000 --> 00:31:34.799
in meaning and purpose. An inspirational
speaker and author, she helps companies visioneer

385
00:31:34.920 --> 00:31:41.240
for greater purpose among stakeholders and develop
purpose inspired leadership and meaning infused cultures that

386
00:31:41.279 --> 00:31:45.079
elevate fulfillment, performance, and commitment
within the workforce. To learn more or

387
00:31:45.079 --> 00:31:49.720
to invite Elise to speak to your
organization, please visit her at elisecortes dot

388
00:31:49.759 --> 00:32:00.240
com. Let's talk about how to
get your employees working on purpose. This

389
00:32:00.359 --> 00:32:04.759
is working on Purpose with doctor Elise
Cortes. To reach our program today or

390
00:32:04.839 --> 00:32:09.440
to open a conversation with Elise,
send an email to a lease ALISEE at

391
00:32:09.440 --> 00:32:20.400
eleascortes dot com. Now back to
working on purpose. Thanks for staying with

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00:32:20.480 --> 00:32:22.119
us and welcome back to Working on
Purpose. I'm your host, doctor Elise

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00:32:22.160 --> 00:32:24.920
Cortes. Before we get back to
the program, I want to share something

394
00:32:24.960 --> 00:32:29.759
with you. I've signed up for
this and planned to attend the Humanitarian Exchange.

395
00:32:29.839 --> 00:32:34.400
It's February twenty twenty twenty four,
perfect for this particular conversation. What

396
00:32:34.599 --> 00:32:39.279
is it? It is a world
gathering of people who care about being able

397
00:32:39.319 --> 00:32:45.039
to address humanitarian issues around the world. So purpose driven organizations and individuals across

398
00:32:45.079 --> 00:32:50.559
society are all invited to attend.
It's free. You can intend in person

399
00:32:50.759 --> 00:32:54.480
or online. The way to do
it is go to Humanitarianexchange dot org.

400
00:32:54.559 --> 00:33:00.480
There's no e so Humanitarianexchange dot org. You can then use the code hx

401
00:33:00.720 --> 00:33:06.559
dash Priority to register to get some
special access to this comments because you heard

402
00:33:06.559 --> 00:33:08.480
it here on the show. I
will see you there if you are just

403
00:33:08.559 --> 00:33:13.039
joying me today. My guest is
Margat Howick. She's the author of Tech

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00:33:13.119 --> 00:33:16.680
for Good Imagine Solving the World's Greatest
Challenges. Okay, so the next thing,

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00:33:16.880 --> 00:33:20.720
so to get us as much as
we can here for the next one.

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Here, Margaret, we have autonomous
vehicles and drones and I have to

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say, you know, I've been
long and intrigued by the notion of autonomous

408
00:33:29.119 --> 00:33:31.920
vehicles. I love driving my car, I quite enjoy my car, but

409
00:33:31.960 --> 00:33:35.880
it would be really nice if somebody
else did that for me. Yeah,

410
00:33:35.920 --> 00:33:40.279
that's one of the or someboding else
did that for me, Yeah, totally.

411
00:33:40.920 --> 00:33:45.839
And of course if we talk about
autonomous vehicles and drones, the cars

412
00:33:45.880 --> 00:33:50.240
the first thing that comes to our
mind. But actually the concept is much

413
00:33:50.279 --> 00:33:54.599
wider. Yes, even maybe some
other shapes and forms are more important,

414
00:33:54.759 --> 00:34:00.799
like the topic of drones. Yes, and so let's spend a little bit

415
00:34:00.799 --> 00:34:06.799
of time on drones, because with
drones, what is so important is little

416
00:34:06.839 --> 00:34:12.400
flying things. You know, you
can have them from very small to relatively

417
00:34:12.519 --> 00:34:16.639
large. They can do very different
functions. But something that stood out for

418
00:34:16.800 --> 00:34:22.079
me is that the fact if you
use drones for areas where you have no

419
00:34:22.239 --> 00:34:28.320
infrastructure, yes, you don't need
to build the infrastructure anymore. So you

420
00:34:28.400 --> 00:34:32.280
don't have any delays for the things
that you want to transport. And when

421
00:34:32.960 --> 00:34:37.440
is it important to not have a
delay. That is in terms of agriculture.

422
00:34:37.519 --> 00:34:42.639
You know, if you want to
help farmers to be able to grow

423
00:34:42.719 --> 00:34:47.920
something and to be hunger, you
can use drones by bringing seats and other

424
00:34:49.000 --> 00:34:53.159
supplies. Then online you can provide
instructions, you know, or some learning

425
00:34:53.199 --> 00:35:00.199
programs or some weather and storm warnings, and you have it there very quick

426
00:35:00.960 --> 00:35:06.000
on the exact spot where it needs
to be. You have no chances of

427
00:35:06.039 --> 00:35:08.320
it ending up somewhere else. And
we all know what I mean by that.

428
00:35:08.920 --> 00:35:13.639
But it's on the right spot with
the right people. And that's for

429
00:35:13.719 --> 00:35:20.000
agricultural products, but of course also
for medical devices, for quick met help,

430
00:35:20.599 --> 00:35:24.400
for medicines, all those things.
We can get quickly to the place

431
00:35:24.400 --> 00:35:30.840
where it needs to be. And
autonomous vehicles is something that is going to

432
00:35:30.880 --> 00:35:35.039
happen whether we like it or not. Of course, I know everybody is

433
00:35:35.079 --> 00:35:38.039
focusing on the risks, but a
lot of analysis has been done by now

434
00:35:38.119 --> 00:35:44.239
that we have more accidents by people
driving themselves than autonomous vehicles. And then

435
00:35:44.280 --> 00:35:47.079
we still will have accidents, but
we all have to wise up and think

436
00:35:47.079 --> 00:35:53.880
about the quantitivity of those things rather
than we fear the machine more than ourselves,

437
00:35:53.920 --> 00:35:59.360
you know, we have to go
beyond that. And it's also actually

438
00:35:59.400 --> 00:36:02.360
you could say crazy thought if you
drive around in cities, and we all

439
00:36:02.400 --> 00:36:09.000
know how complex that is, and
everybody starts thinking for themselves, whereas we

440
00:36:09.119 --> 00:36:16.400
have collective knowledge of what areas not
to go to, how fast or slow

441
00:36:16.480 --> 00:36:21.440
to drive because then we have a
three green zone with the traffic lights,

442
00:36:21.559 --> 00:36:24.039
or where to go because there's a
parking place and where to stay away.

443
00:36:24.800 --> 00:36:30.760
Somebody else knows better than us alone
in that car. So we have to,

444
00:36:30.039 --> 00:36:36.480
you know, think differently about those
things and use technology to improve things.

445
00:36:37.320 --> 00:36:40.719
But for me, the drone thing
is what stands out the most because

446
00:36:42.400 --> 00:36:45.960
it means we can do things we
were not able to do before. I

447
00:36:46.079 --> 00:36:53.400
describe one case in the book with
dhl for instance. Please it makes sense.

448
00:36:53.559 --> 00:36:59.159
You know, if you're are a
transport company like dhl IS and some

449
00:36:59.239 --> 00:37:07.159
others and so on, you're good
in transportations, you should immediately adopt these

450
00:37:07.199 --> 00:37:13.599
new technologies and use them for good
because it has social impact. And I

451
00:37:13.639 --> 00:37:16.760
can assure you because your company's results
will improve because of it. And this

452
00:37:16.960 --> 00:37:24.039
is one interesting case in the book
where they actually did a huge pilot in

453
00:37:24.440 --> 00:37:34.440
Tanzania six months where they aimed for
four hundred thousand residents that had no connection

454
00:37:34.599 --> 00:37:40.920
whatsoever to bring medical supplies to them. I just explained that that makes sense.

455
00:37:42.199 --> 00:37:45.880
But on top of that, they
also took something back. They took

456
00:37:45.960 --> 00:37:52.559
back samples that could be analyzed elsewhere, and it would have not happened in

457
00:37:52.639 --> 00:37:55.119
the place where their samples were taken. But this way, very quickly,

458
00:37:55.159 --> 00:37:59.440
they could be brought to hospitals and
experts that know what to do with it,

459
00:38:00.079 --> 00:38:02.920
analyze it, and then the next
round bring the light medical supplies and

460
00:38:02.960 --> 00:38:09.119
expertise back. So that's a whole
new type of supply chain that becomes possible

461
00:38:09.199 --> 00:38:15.679
with the help of technology. It's
so amazing markets it's just like bottomless.

462
00:38:15.920 --> 00:38:17.360
The other thing that I appreciate about
your work, too, Market that I

463
00:38:17.360 --> 00:38:22.719
think is important to point out is
you do address throughout your book how in

464
00:38:22.800 --> 00:38:25.119
various instances that technology gets a bad
rap and people are afraid of that,

465
00:38:25.239 --> 00:38:28.800
et cetera, and you go and
address all that. And I think that's

466
00:38:28.840 --> 00:38:32.840
really really important because people are continued
to fear that. Right, I'm sorry,

467
00:38:34.360 --> 00:38:37.960
we shouldn't ignore that, Yes,
exactly, we should understand people's feelings,

468
00:38:38.000 --> 00:38:42.559
we should relate to it. I
mean, there's a whole other area

469
00:38:42.800 --> 00:38:45.760
around this, and I write that
in the last chapter. You know,

470
00:38:45.840 --> 00:38:49.440
what do we need to do to
scale all of this up? And one

471
00:38:49.519 --> 00:38:52.760
part is, of course the whole
area of rules, legislation, laws.

472
00:38:54.079 --> 00:38:58.880
But then equally, I've all at
the Financial Times even the other day,

473
00:38:58.920 --> 00:39:00.400
where I was asked what we need
to do, and I said, you

474
00:39:00.400 --> 00:39:06.280
know, we also have to,
on top of mitigating the risks, shift

475
00:39:06.760 --> 00:39:13.840
from legislation that focuses on doing no
harm to legislation that focuses on doing good.

476
00:39:15.360 --> 00:39:21.159
Otherwise we delay all these solutions that
we actually desperately need around the world.

477
00:39:21.400 --> 00:39:23.599
Oh, that is so powerful,
Markov. That is that perspective that

478
00:39:24.119 --> 00:39:29.239
lens is incredibly powerful. Okay,
let's move on. There's two more.

479
00:39:29.320 --> 00:39:31.400
There's I think two more technologies that
I want to cover. Yeah, so

480
00:39:31.519 --> 00:39:36.000
next is blockchain. I knew I
learned a little something about blockchain from a

481
00:39:36.039 --> 00:39:38.800
previous guest, but again, as
we would expect, you took it to

482
00:39:38.840 --> 00:39:44.760
a whole other level and helped us
understand various applications that just really extend what

483
00:39:44.840 --> 00:39:47.119
I ever knew about it. So
let's talk about blockchain first. What is

484
00:39:47.159 --> 00:39:52.280
it? If I, and probably
I shouldn't say it like that, but

485
00:39:52.400 --> 00:39:59.719
to make everybody understand, it's actually
tracking and tracing technology. It's a system

486
00:40:00.320 --> 00:40:05.960
that makes the connections visible and to
the purpose of the book, it's very

487
00:40:06.000 --> 00:40:14.079
important that we can check the sourcing
of things which we couldn't before. So,

488
00:40:14.119 --> 00:40:16.920
for instance, in biological cotton,
everybody can claim, you know,

489
00:40:17.000 --> 00:40:21.079
this is biological cotton. That's nice, how we're going to check that.

490
00:40:21.719 --> 00:40:25.920
But blockchain we can, in a
simple way, precisely check that. And

491
00:40:25.960 --> 00:40:31.920
because we check that, we can
hold now companies accountable. That's another side

492
00:40:32.000 --> 00:40:37.119
of these technologies. Because we have
the technologies, we can expect and we

493
00:40:37.199 --> 00:40:40.840
can raise the bar for people to
really use them because you know it's there.

494
00:40:43.920 --> 00:40:45.159
Yeah, and you know, that
was one thing that I found.

495
00:40:45.199 --> 00:40:47.239
Really there were so many things in
your book. I mean, it's just

496
00:40:47.360 --> 00:40:51.880
really just blew my mind wide open. And so let me just quickly situate

497
00:40:51.920 --> 00:40:54.920
that for listeners and viewers, I
highly recommend you pick up this book because

498
00:40:55.760 --> 00:41:00.960
just getting even some glimpses of some
of the applications that Margaret talks about will

499
00:41:01.599 --> 00:41:06.800
ignite your imagination of how you might
be able to produce something different or new

500
00:41:06.800 --> 00:41:09.840
for your own company. There's just
there's so much in there that really sparks

501
00:41:09.840 --> 00:41:15.199
the imagination, and just the applications
are mind blowing. No truly is and

502
00:41:15.320 --> 00:41:21.199
that's one of the reasons I wrote
the book to create imagination for people,

503
00:41:21.280 --> 00:41:25.599
but also to make it very concrete, because I don't know how that's for

504
00:41:25.639 --> 00:41:29.320
you. But I never like it
if I see a keynote or read a

505
00:41:29.320 --> 00:41:30.719
book and I think, okay,
that's all right, but it's theory,

506
00:41:30.800 --> 00:41:37.840
now what right? Right? So
in the book there's seventy five real life

507
00:41:37.880 --> 00:41:44.760
business cases where I describe what does
the company do, what is there purpose,

508
00:41:45.599 --> 00:41:52.480
how does technology and which technologies help
and which STGs are impacted positively and

509
00:41:52.639 --> 00:41:57.159
how can this be skilled up?
And that makes it very concrete. And

510
00:41:57.239 --> 00:42:00.920
I don't expect people to read from
cover to cover. Always like to give

511
00:42:01.119 --> 00:42:06.039
a structure to a book that you
can browse through or look up your specific

512
00:42:06.079 --> 00:42:12.360
sector or your specific question or specific
interest and then read that part and maybe

513
00:42:12.400 --> 00:42:16.280
read another part later mm hmm.
And I think it's just I plan to

514
00:42:16.400 --> 00:42:20.840
use your book as a resource mark
if I've gone through it, and now

515
00:42:20.880 --> 00:42:22.760
I can go back and say,
I want to hear I want to learn

516
00:42:22.760 --> 00:42:25.719
more about this particular technology or what's
happening, or how they're solving or trying

517
00:42:25.719 --> 00:42:30.559
to address this particular goal. So
that's how I plan to continue using it.

518
00:42:30.199 --> 00:42:34.119
Yeah, A couple of the things
about blockchain that I thought were really

519
00:42:34.159 --> 00:42:37.719
really interesting in terms of application.
You talk about you know, of course

520
00:42:37.760 --> 00:42:42.000
one of the it girls is to
eradicate poverty, and you talk about how

521
00:42:42.039 --> 00:42:47.760
we can use blockchain to identify a
payment services for the most vulnerable population segments.

522
00:42:49.280 --> 00:42:52.480
How fascinating is that. I mean
really just thinking about how to extend

523
00:42:52.519 --> 00:42:57.000
this and so could you say a
little bit how would that work? Yeah,

524
00:42:57.159 --> 00:43:04.199
I can can help IDENTI identify payment
services for people because it you know,

525
00:43:04.280 --> 00:43:08.840
the system with blockchain is also that
it takes out intermediary part of parties.

526
00:43:09.119 --> 00:43:14.880
Yes, it makes a lot of
things much more accessible for people because

527
00:43:14.920 --> 00:43:17.920
you know, with the old fashioned
if you will supply chain, there's a

528
00:43:17.920 --> 00:43:23.360
lot of parties in a chain that
don't always necessarily add a lot of value,

529
00:43:23.519 --> 00:43:29.159
but they do raise the cost price, and that changes with blockchain.

530
00:43:29.280 --> 00:43:37.559
It's being taken out. It facilitates
accessible health data, It provides authenticity and

531
00:43:37.639 --> 00:43:46.559
transparency or medical products, helps in
that sense to reduce risks and minimize costs.

532
00:43:47.199 --> 00:43:52.800
So it makes a lot of things
much more accessible. It's really astounding

533
00:43:52.840 --> 00:43:57.039
to learn all the applications of that. Than you also mentioned some stuff around

534
00:43:57.039 --> 00:44:00.559
clean energy applications, which we won't
go into now, but viewers, if

535
00:44:00.559 --> 00:44:04.320
we care about energy, there's a
whole lot in there for that. Okay,

536
00:44:04.360 --> 00:44:07.039
so we're coming close to the end
of the show. The last technology

537
00:44:07.039 --> 00:44:08.400
that I want to spend a little
bit of time on is space tech.

538
00:44:09.239 --> 00:44:14.639
You could talk a little bit about
that, Yeah, of course, I

539
00:44:14.639 --> 00:44:21.800
mean, the world doesn't end at
the world nowadays, and we would say

540
00:44:21.840 --> 00:44:29.719
it growing space economy even I have
so many stillites and activities in space.

541
00:44:30.519 --> 00:44:34.679
That has an upside, and we'll
focus on the upside. It also has

542
00:44:34.719 --> 00:44:38.960
a downside because not only do we
pollute our planet, but by now we

543
00:44:39.119 --> 00:44:46.760
also pollute space. We have twenty
five thousand floating particles, loss satellite and

544
00:44:46.920 --> 00:44:52.840
stuff in space. It's the new
pollution area. I just wanted to make

545
00:44:53.000 --> 00:44:57.320
out of that because it's important that
we realize that and we don't make the

546
00:44:57.360 --> 00:45:01.960
same mistakes in space. Starts to
look like that that we make on our

547
00:45:02.000 --> 00:45:08.960
planet. At the same time,
we can protect our planet from space.

548
00:45:10.079 --> 00:45:14.840
Of course, you have a lot
of space accloration and looking for other planets

549
00:45:14.840 --> 00:45:20.440
on that whole part. But there's
also a part that we can actually do

550
00:45:20.559 --> 00:45:25.400
much better work from space to protect
our planet because we can use satellites to

551
00:45:25.559 --> 00:45:31.239
monitor exactly how deforestation is looking like
in which part of the world, how

552
00:45:31.280 --> 00:45:37.440
the weather is changing around the world, how the ozone layer is evolving around

553
00:45:37.480 --> 00:45:40.760
the world, et cetera, et
cetera. And with all that knowledge,

554
00:45:42.199 --> 00:45:47.960
we can you know, really picture
and monitor everything going on in space.

555
00:45:49.639 --> 00:45:53.360
We also have companies that do the
cleaning up of space, which I just

556
00:45:53.480 --> 00:46:00.119
mentioned, which is very important.
Astro Scale is a company that seeks all

557
00:46:00.159 --> 00:46:06.000
those particles and everything floating around in
space, trying to get it back and

558
00:46:06.159 --> 00:46:10.920
recycle them in the end, so
particular economy in space. Oh, Margat,

559
00:46:12.000 --> 00:46:16.159
that's amazing, really mind boggling.
So we're here the end already.

560
00:46:16.199 --> 00:46:20.159
It goes by so fast. You
now know that this show's listening to by

561
00:46:20.159 --> 00:46:23.159
people around the world, Marga,
who really urged it in either helping to

562
00:46:23.280 --> 00:46:28.800
create or being part of organizations that
really help them realize their potential. They're

563
00:46:28.840 --> 00:46:31.039
led by those inspiration leaders that lead
them to their greatness, and we do

564
00:46:31.079 --> 00:46:34.400
business a better in the world.
What would you like to leave them with?

565
00:46:36.079 --> 00:46:39.000
I would like to leave them with
the thought that everybody matters. Let's

566
00:46:39.000 --> 00:46:45.400
start with that. Everybody matters in
companies or elsewhere. In whatever role you

567
00:46:45.599 --> 00:46:49.519
have, you can be influential.
Let's start with that. Then. Second,

568
00:46:50.199 --> 00:46:53.840
just know that in the future,
with the change of your generations,

569
00:46:54.239 --> 00:46:59.679
doing business for good, so not
only you know, having a less bad

570
00:46:59.679 --> 00:47:02.320
foot brand, but having a positive
impact on the world is going to be

571
00:47:02.360 --> 00:47:08.440
more and more important for various reasons
because the nature of the generations changes and

572
00:47:08.519 --> 00:47:14.360
next generations are much more purpose driven. So this will be your stakeholders wherever,

573
00:47:14.440 --> 00:47:17.320
your investors, your employees, your
clients, everywhere. Second, because

574
00:47:17.360 --> 00:47:24.880
the challenges are so high that you
will get to a tacking shifting point where

575
00:47:25.000 --> 00:47:30.400
it will be much more profitable to
do good than to do bad. So

576
00:47:30.440 --> 00:47:34.199
that will shift, the price of
pollution will go higher, so it will

577
00:47:34.199 --> 00:47:37.440
be more and more important. So
no, you want to be in that

578
00:47:37.519 --> 00:47:42.440
sense, on the right side of
history, and you want to help your

579
00:47:42.480 --> 00:47:47.360
company to do good. If you
want to do that, technology could potentially

580
00:47:47.400 --> 00:47:53.519
be your biggest ally because as the
book describes and as it wants to touch

581
00:47:53.599 --> 00:48:00.199
upon your imagination, it goes beyond
our limits of thinking or no to what

582
00:48:00.360 --> 00:48:07.679
extent we can use technology to do
good in new ways or improve the current

583
00:48:07.719 --> 00:48:12.519
ways, and to embrace that and
to know more about that means that for

584
00:48:12.599 --> 00:48:19.000
everybody listening will help your company to
be more innovative, to strengthen a competitive

585
00:48:19.039 --> 00:48:22.719
position, to do more good,
and to be more successful in the future.

586
00:48:23.119 --> 00:48:27.079
What a fantastic way to leave our
listeners and viewers with Margat. It

587
00:48:27.159 --> 00:48:30.440
is a delight to know you and
to be inspired by you, learn from

588
00:48:30.480 --> 00:48:34.199
you, and thank you so much
for being on working on purpose. I'm

589
00:48:34.199 --> 00:48:37.239
so happy to know you. Likewise, thank you so much for inviting me

590
00:48:37.280 --> 00:48:42.079
at Liza. It was a great
conversation, very very very welcome. Listeners

591
00:48:42.079 --> 00:48:44.360
and viewers. You're not going to
want to let this woman go, so

592
00:48:44.440 --> 00:48:47.039
let me tell you how to find
her. So the easiest way is to

593
00:48:47.079 --> 00:48:52.079
go to her personal website. It's
marga Hooick dot com. Let me spell

594
00:48:52.119 --> 00:48:58.000
that for you. It's m A
r g A h o ees ek dot

595
00:48:58.039 --> 00:49:01.000
com margat Howick. So that way
you can look at the rest of her

596
00:49:01.000 --> 00:49:04.920
books, what she's up to in
her businesses, etc. It's amazing for

597
00:49:05.000 --> 00:49:07.280
what she's up to last week giving
miss the live show. You can always

598
00:49:07.280 --> 00:49:12.039
catch it be recorded podcast we were
on the air with Monica Parker talking about

599
00:49:12.039 --> 00:49:15.800
her incredibly meedy and enlivening book,
The Power of Wonder, The extraordinary emotion

600
00:49:15.880 --> 00:49:20.079
that will change the way you live, learn, and lead. We learn

601
00:49:20.159 --> 00:49:22.840
that wonder is both a journey and
a destination, a verb and a noun,

602
00:49:23.000 --> 00:49:27.800
a process and an outcome, and
that there are five interlinking elements that

603
00:49:27.880 --> 00:49:31.440
comprise the Wonder's cycle. We also
dove into ascertaining the extent to which we

604
00:49:31.519 --> 00:49:36.159
might be wonder prone ourselves. Next
week, we'll be on the air with

605
00:49:36.199 --> 00:49:42.000
Deb Smolensky talking about her new book
Brain on mental fitness strategies for sharpening focus,

606
00:49:42.119 --> 00:49:45.199
boosting energy, and winning the work
day. See you there. Remember

607
00:49:45.239 --> 00:49:47.360
that work is one of the best
adventures and means of realizing our potential and

608
00:49:47.400 --> 00:49:53.960
making the impact we crave. So
let's work on Purpose. We hope you've

609
00:49:54.039 --> 00:49:59.159
enjoyed this week's program. Be sure
to tune into Working on Purpose featuring your

610
00:49:59.159 --> 00:50:04.119
host doctor these quartes each week on
W four CY. Together, we'll create

611
00:50:04.159 --> 00:50:08.639
a world where business operates conscientiously,
leadership inspires and passion performance, and employees

612
00:50:08.679 --> 00:50:13.599
are fulfilled in work that provides the
meaning and purpose They crave, see you

613
00:50:13.679 --> 00:50:15.559
there. Let's work on purpose.