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The topics and opinions express in the following show are
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solely those of the hosts and their guests and not
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What's working on Purpose? Anyway? Each week we ponder the
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answer to this question. People ache for meaning and purpose
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at work, to contribute their talents passionately and know their
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lives really matter. They crave being part of an organization
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that inspires them and helps them grow into realizing their
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highest potential. Business can be such a force for good
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in the world, elevating humanity. In our program, we provide
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guidance and inspiration to help usher in this world we
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all want working on Purpose. Now, here's your host, doctor
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Elise Cortez.
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Welcome back to the Working and Purpose Program, which has
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been brought to you with passion and pride since February
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of twenty fifteen. Thanks tuning again this week. Great to
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have you. I'm your host, doctor Elise Cortes. If we've
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not met before and you don't know me, I'm a
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workforce advisor, organizational psychologists, management consultant, loco, therapist, speaker and author.
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And my team and I at gustin Now help companies
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to enliven their and fortify their operations by building high
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performance teams, inspirational leaders and nurturing managers. And did you
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know that inspired employees outperform their satisfied peers by a
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factor of two point twenty five to one. In other words,
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inspiration is good for the bottom line. You can more
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about us and how we can work together at gustodashnow
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dot com or my personal site, Police Cortes dot com.
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Getting into today's program we have with us today Build
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Juzuski he's the founder and CEO of Good Life, a
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company dedicated to helping individuals design balance, fulfilling life through
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the Zen score system mobile app and his book, What's
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Your Life Score. He's also the CEO of Mymentex, a
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next generation social networking app for live events, which he
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launched in twenty twenty four. We'll be talking about his
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work and the components of his system to help you
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move from mistaking motion for progress and learning to learning.
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Excuse me, so he judges to day from Boston. I'm
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delighted to have you on, Bill, Welcome to Working on Purpose.
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Thank you, Elise. It's a pleasure to be here. I'm
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excited as well.
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Finally I get to talk about this. I loved your book.
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This is so beautiful what you did. I absolutely loved
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it was easy to read. And I also loved the app. Bill,
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it was so cool to navigate your Good Life app.
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And so listeners and viewers, as we're talking, when you
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look for his work Good Life, the app et cetera,
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it has two eyes in it. And we'll get to
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that a little bit later, but I want to just
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start by talking a little bit about you know, you've
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dedicated your self to something very specific. Bill. You're all
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about helping people achieve balance, purpose, and happiness. So usually
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that kind of dedication and focus usually comes from somewhere.
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What's the story. Where does this come from?
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Sure? Sure so?
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And yeah, that's my kind of I come from the
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software world, and Good Life is kind of a creative
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company of software with the purpose. My purpose most of
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my life has been my wife, my four kids, who
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are all in their twenties now get and helping my
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family and friends.
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I've been pretty lucky to do well in life.
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So I've always had this philosophy in life of living
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a holistic life but starting with the father, husband, son.
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And working in that hierarchy.
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And I've been lucky enough to also maintain that balance
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but also succeed in the business world, in the software world,
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which happened to be again a fortunate place to be
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the last twenty five years.
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Right, software eats the world.
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Sounds good to me. Well, let's hear a little about this.
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Let's talk a little bit about what you're doing at
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good life and also momenttis what are these entities about?
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Yeah, well, probably folks, let's focus on good life today.
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It's because it's more aligned with you know, working with purpose.
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So let me go back to this little tool that
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I created for myself twenty plus years ago. I know
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a lot of people out there, probably at the end
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of the year do their New Year's kind of resolutions, right,
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and I as an engineer. I started as an engineer,
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I had this little spreadsheet where I would look at
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like eleven rows. In this little spreadsheet, I created how
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am I doing with my career, How am I doing
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with my wife? How am I doing with my family?
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How am I doing with my fitness, my weight, my
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net app, my net worth? Right?
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And I would score myself with zero to ten.
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It'd be just like companies have corporate dashboards.
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Right.
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I created this little life dashboard and it worked well
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for me. It just forced me to kind of self
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reflect on all the areas in life and not overfocus
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on one or the other. And I did it for years,
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and then I started seeing when my kids started hitting
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their twenties, I started seeing them starting to lose balance,
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not showing up for family gatherings or being stressed at work.
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So I started sharing my little tool with them and
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they kind of liked it, and we started using language
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like hey, your leisure scores like a five this this month?
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You know, fix that? So then I started thinking, maybe
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there's something to this. So most of my career has
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been in heading marketing for large software companies, and in
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my fifties I started getting into entreprene newership and that's
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where I am with good life now. I started this
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a year ago. I'm the solopreneur. I've hired contracts to
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build this little personal scorecard, and I'm seeing if it
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could be useful to whether it's people, coaches or heads
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of people of companies. Here's a tool to give individuals
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to help lead a balanced, purposeful life.
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I want to applaud that bill. But one of the
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things that I was just thinking about is that I
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was on my run this morning, is how much of
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my life satisfaction and fulfillment and direction has come from
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being able to hear that little voice inside me that said,
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put your next foot on that loopad right over there.
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And every time I've done that, every single time, it's
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led me to something bigger and more fulfilling. So I
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really want to applaud that you listen to this little whisper
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and that you've actually done something about it. I think
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that's just delightful and it's inspiring.
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Yeah, I really do now. I at first, like I said,
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I had twenty, I'm not a life coach, but I
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am in a way raising four young professionals now that
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are in their twenties. So I'm coaching coaching them and
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now I'm helping their friends, So all of a sudden
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now and I find amazing gratification and helping that younger
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generation avoid the mistakes that we all made when we
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were in our twenties and thirties and going through the process.
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So I'm not sure there's.
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A huge business here, and you know, but I do
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find it super rewarding and so far, so.
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Good, awesome. Well we'll die a little bit into what
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you've learned along the way. I thought it was fascinating
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and completely aligned you. You do talk about in your
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book you say finding purpose living your best life has
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been one of your greatest challenges. In rewards and over
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the years you've said you've learned that requires constant reflection, adaptation,
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and change. It's not something you figure out once. It's
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an ongoing journey. I completely agree with that. And so
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you then situate four a's to which are the keys
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to good life. Let's talk about those four a's.
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Yeah, so I can't remember where I stole it from,
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so you know, I think it was either Harvard or Stanford,
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so I had a science behind it. But add adaptation, awareness, acceptance,
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and action.
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So adaptation.
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Clearly, the world is changing so fast, like right now,
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I'm doing Instagram posts about AI, Like, if you're not
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serious about learning how to use AI in your life
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and in your career, you're going to fall behind.
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You have to adapt, right.
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So as for adapting, awareness is where my tool comes in,
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which is, you know, go through those eleven questions I
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have for how you feel about those eleven areas of
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your life, and you become more aware of that, right.
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And then acceptance is the A is seeing that score
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and realizing, oh my gosh, you know I have a
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three out of ten here, I need to do something
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about that, right, and accepting that. And then the last
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part of my tool is the A for action. I
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actually have documented a playbook for life. Now, some people
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are cynical and say there's no.
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Playbook for life, right.
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But what I've done is, yeah, there's things that people
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who are successful in their financial you know, part of
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their life. There's best practices. They pay off their credit card,
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they save ten percent every week, they have a four
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to one K, they have a budget.
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Right.
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So I've tried to relationships. People you know are good listeners.
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They they're proactive and reaching out to friends, right, And
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there's so there's these things that people who are successful
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in these areas do And that's that's the action part,
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which is I've shared kind of these practices that become
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habits that eventually lead to higher scores in those areas
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of your life.
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So those are the four a's.
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I think it's tremendously helpful, tremendously helpful to have that
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kind of set of guidelines like that. And then on
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the other side of that, which I thought was really interesting,
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you do talk about the idea of regrets in life,
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and of course Dan Pink has written the book about
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regrets and how they service when we instead of you
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can think about regrets as being a way to navigate
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or respond to what you actually do want in life.
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But you do go on to say, and I think
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this is really interesting, is that and you are referencing
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Bronnie Waars the Five Regrets of the Dying talking about
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some of the biggest regrets come from neglecting relationships, passion,
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and purpose.
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Yeah. No, for sure.
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So again I'm going to reference another book coincidentally with
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the same title as my company, but with one Eye
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Good Life, that these Harvard professors recently wrote that did
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a study.
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I don't know if you've seen the study at least.
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Around three thousand families over eighty years and what l
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what attributes of their lives led to a happier, healthier,
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longer life, And by.
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Far it was relationships.
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The people around you in those last ten twenty thirty
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years of your life were the biggest factor by far,
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Like they added ten years to your life having that
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right partner people around you versus money and home and
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all those other factors that you strive for. So, I mean,
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one regret people have is not having that circle of
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relationships as as they get older. So one of the
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you know, I have this mnemonic help grow for the
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eight categories health, environment, leisure, purpose, growth, R for relationship,
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O for occupation, W for wealth. Our is probably the
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most important category of that wheel of life that you
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need to invest in to have a happy, fulfilling life.
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For sure. I'm a big believer in that.
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Well, and you're a beautiful walking example of that. I mean, there,
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I'm a divorced person. I've been divorced for nine years,
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and I do find myself envious that you have this,
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your wife, your four children. I'm very connected to my
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one daughter, but I appreciate that. So that is definitely
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something that's missing for me, the relationship part on the
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passions in the purpose front. One thing that's been fascinating
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for me, Bill is as when I'm out speaking, I
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very often will ask people what are you passionate about?
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And in that moment they realize they do not have
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an answer to the question, which is when I now,
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I realize that's when they need me. I know you
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need me.
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Yeah, no, it's right when I rolled out the tool
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and I was doing study groups. My first study group
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was my four kids last year at Thanksgiving, and I
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forced them to sit down and take the Zen score
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and they're all almost all of them had like a
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zero one or two out of ten for purpose, Like
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they haven't even thought about that. I mean, so when
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you're young, I said, there's nothing wrong with having a