We the Walking Wounded: Our Invitation to Step on the Path Toward Wholeness and Awakening

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W FOURCY Radio. What's Working on
Purpose? Anyway? Each week we ponder

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the answer to this question. People
ache for meaning and purpose at work,

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to contribute their talents passionately and know
their lives really matter. They crave being

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part of an organization that inspires them
and helps them grow into realizing their highest

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potential. Business can be such a
force for good in the world, elevating

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humanity. In our program, we
provide guidance and inspiration to help usher in

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this world we all want Working on
Purpose. Now here's your host, Doctor

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00:00:58.560 --> 00:01:06.280
Relise Cortez. Welcome back to the
Working and Purpose Program. Thanks for doing

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again this week. Great to have
you. This show has been brought to

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you with passion and pride since February
of twenty fifteen. I'm your host,

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doctor Release Cortes. If we've not
met before and you don't know me,

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I'm an organizational psychologist and logo therapist, speaker and author, and my team

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and I at Gusto now help companies
to enliven and fortify their operations by articulating

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their purpose and building inspirational leaders and
cultures activated by meeting in purpose to turn

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those companies from a flatline EKG to
a vibrant destination workplace. There people are

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intrinsically motivated to perform at their best
and can grow into their fuller potential and

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are committed to stay and dynamically deliver
on the company's mission. Yewing more about

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us and how we can work together
at gustodashnow dot com or my personal site

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at least Coortes dot com. Now
Getting in today's program with us back for

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a second time is doctor Raj Cisodia, a founding member of the Conscious Capitalism

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movement. He has also a Femmes, a Distinguished University Professor of Conscious Enterprise

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and chairman of the Conscious Enterprise Center
at technol Technol Holico di Monterrey, and

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he is the co founder and chairman
emeritus of Conscious Capitalism, Inc. And

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President of Awakened, Inc. He
has consulted with and taught executive programs for

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numerous well known companies, and since
two thousand and seven, he has spoken

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over one thousand times on conscious capitalism
and related topics to audiences around the world,

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including at the White House, the
Vatican, and the Vatican. He

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co hosts the podcast The Conscious Capitalist
with Timothy Henry. And He's published sixteen

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books, including Firms of Endearment and
The Healing Organization, which we talked about

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last time together on air. Today
we're talking about his latest book, awaken

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The Path to Purpose, Inner Peace
and Healing. He jointed today from Boston.

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Raj, a hearty welcome back to
working on purpose. Thank you,

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Elise. It great to be back
with you. Really appreciate you the human

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walking the planet in this latest beautiful
book that you brought into the world.

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Raj. It's beautiful, just almost
as beautiful as you than you. You're

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welcome. Thank you, Raj.
You know, I really commend you and

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I thank you for writing such a
beautifully personal narrative. You said that this

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was your most personal share of all
of your books, and I've read a

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few of your books and it really
is you, and I just want to

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say thank you for modeling such inclusive
leadership, loving conscious leadership by sharing your

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story so intimately, Raj, I
know you know this. You then allow

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us to be able to see our
own So I want to start on that

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flavor if we can. Well,
thank you Earlie's. Actually it's the first

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time I've written at all about myself. All the other books. You know,

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we're coming in from from an academic
perspective, where you're supposed to be

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detached and an observer. But I
realized that books that have had the biggest

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impact on me are the ones where
the author does share personally from their own

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life, and that that which is
deeply personal is also completely universal, as

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many readers are discovering. Even though
my story is pretty unique in many ways

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and my background is quite unusual,
and yet there are so many points of

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connection and commonality that people are from
diverse backgrounds and cultures are finding in the

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book. I appreciated this, and
this is increasingly what I'm seeing in some

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of the other work that I'm doing
inside organizations and in my coaching. But

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you say this specifically in the front
of your book, just a couple of

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sentences. I want to read from
the front. But you say you've written

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this book to understand, you said, my life in a deeper way,

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so I can live more consciously while
helping others do the same. It is

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about looking back, not with anger, resentment, or regret, but with

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awe, wonder and curiosity. It's
about making more explicit what has been so

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far implicit. And you go on, So the point being is that you're

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really trying to showcase through yourself what
you hope to help us see in ourselves.

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And it's just it works. It's
beautiful. Yeah, thank you.

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I think you know. When I
reached the age of sixty five years ago

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in twenty eighteen, which is when
this project really had its roots, it

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was a natural advantage point from which
to look back at life because it's kind

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of the end of the second act, in the beginning of the third act.

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Hopefully there's a full act, you
know in front of us. Yeah,

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right, age, And you know
it's it's about making sense. You

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know this. We go through life
and we cannot connect the dots except looking

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back. But when you do stop
and look at your life in that way,

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it turns out that there are patterns
and there are things that you can

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learn by looking back, and that
other people. I think the ultimate goal

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of anything like this is to help
other people learn some of those lessons or

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get some of those insights without having
to go through some of the pain.

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You know, some of that is
inevitable. Every life has to go through

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difficulties and painful experiences and learning.
But I think we humans are unique among

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all species in that we can not
only learn from our own experience, which

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anybody can do, but we can
also learn from each other's experience. I

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think that is really the intention behind
this, especially for my children, but

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really for everybody. How can you
learn something from what I've experienced and hopefully

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avoid some of the pain that it
took me to acquire some of those lessons.

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Indeed, and you did mention speaking
of when you turn sixty, you

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mentioned in the book that was the
year twenty eighteen, and you talk about

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having a year of metamorphosis that year. There's a few things that were happening

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that year that I think would be
great if you could just showcase what they

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were and why they were so meaningful. Yeah, So they didn't just happen,

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I mean I consciously chose. So
I call it my year of conscious

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awakening or metamorphis. I was treating
it like any other year up to a

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point. I knew I was going
to turn sixty that June, but I

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was thinking my next writing project,
which was the Healing Organization. I had

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done all the research, I had
collected, all the stories, the interviews,

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et cetera. And I had planned
a series of writing retreats that summer

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to get the book finally written,
which is how I typically work, you

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know, I go away for a
week or two at a time and have

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an intensive period of writing. And
so I had said no to a number

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of opportunities that had come up,
including going to the Himalayas with the Shakti

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Spiritual Journeys. My co author on
that book. Shakti Leadership organizes these journeys,

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and this one was going to be
right around the time of my birthday

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in Ladakh, which is a region
way up in the High Himalayas on the

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border with Tibet and the seat of
the deepest Buddhist wisdom in the world.

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Between Tibet and Buddhism, and then
that it's just there. And so I

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said no to that. And there
was a silent retreat in July in Upstate

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New York that I had said no
to, and other things as well.

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There was a trip to the Amazon
Rainforest in Ecuador in August that I had

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also said out, I don't have
time for any of this, you know.

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But I got four women telling me
the same thing that year, and

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I was talking to them about my
my next project. They all said some

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version of this, that you're writing
a book about healing, but what about

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your own healing? How can you
write a book about healing if you don't

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work on yourself on your own healing. And I said, well, I

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don't have time for that. It's
got a book that line, you know.

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I know, and I know because
I was in that mode almost of

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a sense of panic urgency, you
know, I was running from project to

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project. One book wouldn't even be
published yet, and I'm already worried about

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what's the next thing, and you
know, never taking any time off,

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never being with myself. Really in
a in a very road to burn out

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in many ways. And so when
I said, well, I've got this

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book deadline, and they said,
no, book deadlines are flexible, and

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I said, well, I don't
think I need any healing. I think

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I'm okay. Well, now everybody
needs healing, and you know a little

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bit, you definitely need to do
that time off, be in nature,

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be with yourself. Somebody said,
smoke some pot you know, which I

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don't do. But you know,
just do all that you know. So

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I had the wisdom to listen to
those four women way trusted friends, and

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I delayed the book by five months, and I said yes to all the

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things I had said no to,
including the MLAs, including Amazon Rainforest,

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including the Silent Retreat, as well
as some healing experiences that a friend of

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mine in Boston told me writing about
healing. I've been going to these healing

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journeys, these plant journeys, which
I didn't know what she was referring to.

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I honestly thought that she meant that
you go there and you eat some

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potted plants, you know, organic
vegetables or something, you know. But

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I trusted her and I said,
okay, sure, let's I was open

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to all experiences at that point,
and so all of these turned into profound

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experiences of healing and understanding, of
self awareness and understanding my life. And

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we can talk about each of them
if you like. But that was really

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and then I worked with a coach
for the first time ever at the end

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of that summer, and that too
was profound. So these were all things

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that gave me such deep insight for
the first time into life in general and

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my life in particular, that I
think I need to write another book after.

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You need to keep moving on those
books. Don't stop writing these books

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rush, They're too beautiful. I
agree, well, and that's where you

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talk about you also describe. So
you've been talking about this transformative, transformative

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journey that you went on intentionally.
But I was really surprised that you say

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in your book that you were You
realize that you were unconscious for most of

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your first six decades, which is
incredible for someone who has done what you

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have done and written what you have
written. Well, yeah, I mean

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I was conscious in certain dimensions.
I suppose I had become right. I

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had awakened the many aspects of our
being that need to be awakened. One

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part of my being had been awakened
through my work, which is the discovery

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of purpose through my research, which
kind of came out of my frustration with

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business as a business professor who really
didn't believe in the story of business.

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I was never inspired and I was
never emotionally engaged or moved by the story

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of business and what I was taught
and being asked to teach. And so

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that unhappiness and later on dissatisfaction led
me to ask the question, is there

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a better way to think about this? You know, as I said,

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my business education was all about the
head and the wallet and never touched my

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heart and soul. I was never
inspired a single day in my six years,

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my two years of MBA, four
years of PhD. Never inspired and

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never emotionally touched or moved. And
for me, those things matter. I

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think they matter to all humans,
but some of us might matter a little

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more, and so I was hungry
for those things. And in the process

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of doing the research when I asked
is there a better way? And I

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looked for companies that I love for
everybody. I literally had tears in my

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eyes as I was writing some of
the stories of those companies. That book

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became firms of endearment, and that
really changed my life because it connected me

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to my purpose. I said,
oh, my god, it is possible

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to do business with love and care
and such deep humanity can exist inside the

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business. And I was never taught
this. I was inspired, and I

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was moved to tears, which is
a very rare thing, to have tears

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of joy. So that connected me
to my purpose. In that instant,

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I knew that this is what I've
been looking for without even realizing it,

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that I want to dedicate the rest
of my life, my working life to

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this, to understanding and then telling
this story of business and deepening it.

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So that connected me to my purpose. It led to led to the conscious

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capitalism movement, and it elevated my
consciousness in that dimension about work, about

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business. But I thought that was
the end of the journey, but it's

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not really, you know. That's
why the subtitle of the book is the

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Path to Purpose, Inner Peace and
Healing, because I did not have inner

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peace. I was quite unhappy in
my personal life, and you know,

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both in terms of my relationship to
my father and my marriage and my you

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know, being as a parent.
It was very challenging all of it.

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And so I, in a way, my work became an escape. It

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was a way to be away from
all of that. And I was literally

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traveling maybe eighty percent of the time
and speaking all over the world a hundred

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times a year maybe, And you
know, I was more comfortable in the

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airport lounges and in hotel rooms,
you know. And and you know,

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I thought I was doing important work, and yeah, it was important for

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the conscious capitalism movement, but in
a sense, I was running away from

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the rest of my life and I
was not living in integrity overall. You

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know, there was no alignment between
different aspects of my life in that sense.

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So yeah, there was a lot
more too that I needed to do,

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and I didn't realize it. I
just thought my life, you know,

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mm hmm. I do want to
spend a little more time after the

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break talking more in depth about the
Firms of Endearment book and what that launch,

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So I want to get there,
but I want to surface this bit

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here. Raj. It's so incredibly
it hurt my heart when I read this

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because of all the beauty and love
that you've put into the world, and

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to learn that you realized in writing
this book that you had been unhappy virtually

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your whole life. And I'll just
read a couple of these sentences, and

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I'd ask you to respond, is
but this is incredible, you said.

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In writing this book, I had
the sobering realization that I had been unhappy

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for as long as I could remember. I had minimized or denied my wounds

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and traumas to myself, did not
have the courage or ability to face them.

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Here was too much darkness there,
and my sensitive soul just could not

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take it. All I expired to
was survival. If I could just make

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it through the next fifteen or twenty
years, I would be done with it.

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I found myself looking at obituaries and
at how old people were when they

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died, wondering how much longer I
had to endure. A line I read

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years ago from The God of Small
Things kept resurfacing in my mind. Old,

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not young, but viable, diable
age rash. That is an incredible

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place to be. Yeah, yeah, I mean it was. It was

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how I felt at the time,
you know, because life was hard,

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and yeah, yeah it was.
It was something that I felt. I

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was in survival mode. So even
though the work was meaningful and those books

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mattered to me, but at a
personal level, like I said, I

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didn't have that sense of peace or
happiness, and I thought it was not

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in the cards. I thought,
you know, different people have different things

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in different lifetimes, if you believe
that, and for me in this lifetime,

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happiness was just not in the cards. So I didn't even think that

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it was attainable. And so that
was really something that starting in twenty eighteen,

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I was able to start to look
at more deeply and understand and do

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something about it. So grateful for
that, Raj, on a number of

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levels. On that note, Let's
let our listeners and viewers just take in

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what we just surface there. There's
a lot to it. We'll take our

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first break. I'm your host,
doctor Releiecortees. We are on the air

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with doctor Raj Sosdia, the author
of Awaken, the Path to Purpose,

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Inner Peace and Healing. We've been
talking a bit about the where this book

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came from and why he wrote it. After the break, we're going to

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talk about that birth to purpose that
he mentioned earlier when he started working on

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firms of endearment deal with us.
We'll be right back. Doctor Elise Cortez

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is a management consultant specializing in meaning
and purpose, an inspirational speaker and author.

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She helps companies visioneer for a greater
purpose among stakeholders and develop purpose inspired

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leadership and meaning infused cultures that elevate
fulfillment, performance, and commitment within the

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workforce. To learn more or to
invite Elise to speak to your organization,

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please visit her at elisecortes dot com. Let's talk about how to get your

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employees working on purpose. This is
working on Purpose with doctor Elise Cortes.

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To reach our program today or to
open a conversation with Elise, send an

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email to a lease A LISEE at
eliscortes dot com. Now back to working

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on Purpose. Thanks for stating with
us, and welcome back to working on

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Purpose. I'm your host, doctor
Elise Cortes, as I too, am

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dedicated to a world where people can
actually realize their potential and are led by

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inspirational leaders that help them find their
greatness. And we do business at Betters

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in the World. I also need
to write my own books, so my

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latest one came out in March of
twenty twenty three. It's called a Great

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Revitalization How activating meaning and purpose can
ratically enliven your business, and I wrote

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it to help leaders understand first the
lay of today's workforce, land do they

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want and need? And then I
offer twenty two best practices to help create

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a culture to help them find that
and offer that. You learn more about

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it at my website at least qure
test dot com or find it on Amazon

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if you are just now joining me. My guest is doctor Roj Sisodia.

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He's a founding member of the Conscious
Capitalism movement. He is a FEMSA Distinguished

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University Professor of Conscious Enterprise and chairman
of the Conscious Enterprise Center at Technoljo.

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I can't say that. I don't
know why I can speak Spanish, but

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I can't say that de Monterrey and
he is the co founder and chairman emeritus

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of Conscious Capitalism, Inc. And
the President of Awakened Inc. So before

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I realized, we get into more
of your journey on how it is that

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you came to forms of endeavorment and
concious capitalists, and I want to introduce

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to our listeners and viewers more of
your background. That so set the fertile

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stage for really I would say what
got catalyzed in your life? So first

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talking about your parents, That's where
I want to go next. And that

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I want to talk about where your
emotions got stuffed. So let's introduce our

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listeners and viewers to your parents.
They're very dynamic people in your lives.

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Who were they for you? Yes, So, my my father another were

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both uh, you know, grew
up in little villages. It came from

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these farming backgrounds, but actually from
a very feudal background. So both my

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grandfathers were they call them landlords,
but they were really kind of the feudal

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overlords. I suppose you could say
those villages. You know, they had

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huge amounts of land, they have
a big house, like a fort on

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a hill, and you know,
dozens of servants and so forth. So

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a very feudal culture. I've come
from the warrior class in India. There's

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the there's the cast system, which
is the Brahmins and then the warrior cast

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and then the others. Uh.
And so I grew up in a very

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feudal environment which was very extremely patriarchal, hypermasculine, almost misogynistic, I would

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say. I mean the women were
really in many ways subjugated and ill treated

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us, certainly on my father's side
of the family. Uh. And my

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father was a product of that he
kind of had those qualities in many ways,

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but he's also brilliant and he was
ambitious as well, and so he

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wanted to get an education, which
my grandfather really didn't believe him. So

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he went off to college and got
a gold medal there, and then went

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off to grad school in India and
got a gold medal there, and then

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went to Canada to get a PhD
in agriculture science. So it was a

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brilliant scientist. But as a result, I didn't know my father until I

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was seven years old, which is
when he came back from Canada, and

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he was this larger than life figure
in the world, and for me,

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certainly as a little child in a
village, you know, he seemed almost

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godlike. My mother, on the
other hand, was very simple, very

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loving, very gentle, not that
highly educated only until the eighth grade,

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didn't speak English, but just was
a pure, loving soul. Never ever

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got angry at us, didn't raise
her voice to me even once in sixty

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one years that I had her.
So she was the polar opposite. So

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in a way, she was almost
pure feminine energy without any masculine energy.

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My father was pure masculine energy without
any feminine. And what I've learned is

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that when you don't have a good
harmony or blend, then you can end

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up with sort of the over waiting. You know, if you only have

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masculine becomes the hypermasculine, it becomes
the toxic masculine in some ways. And

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my mother was loving, but not
empowered. She didn't have a personal power.

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So I had these very very polar
opposite influences in the first seven years

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when my mother was essentially a single
parent to me, even though we were

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in a joint family setup, but
she was the only parent. I was

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very much like her by birth,
so by nature and by nurture, it

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became more like my mother. I
inherited many of her qualities of being peace

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loving, of being gentle and so
forth. And you know, she also

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in a way that parented me to
be that. When my father came back

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into my life, it was again
a drastic contrast, and he wanted me

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to be more like him, and
he didn't see a kid who was at

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all like him, right, so
he started to see every one of my

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qualities as a as a weakness.
I was too trusting, I was too

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ideal. This day, I was
too peace loving. I was too much,

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you know. Intellectually in my head
he wanted me to be the opposite

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of all of those things. So
I developed this inner voice that basically said,

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everything about me is faulty, then
I need to be the opposite of

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who I was. And so that
became a real challenge. You know,

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you can imagine for anybody, if
you're trying to be the opposite of who

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you are to please somebody else,
you kind of lose yourself in the process.

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So I've learned lately there's a choice
that some of us have to make

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between authenticity and attachment. And you
can either be who you are or you

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can suppress who you are in order
to belong. Right, if you're getting

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the mess, is that in order
to belong you need to be somebody else,

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be speed difference. So you suppress
your emotions, you don't express yourself,

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express your anger, and that just
mutates in your body and shows up

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decades later, as in my case
chronic pain, and for many people it

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can show up as disease as well, you know. And so that was

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I think one of the things that
I've realized about that. So, yeah,

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I grew up with those very very
different influences both parents. I was

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like my mother, but I wanted
to be like my father, you know,

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successful in the world, recognized getting
awards and gold medals and recognitions,

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and yet by nature I was much
more like my mother. So it was

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always this stug between me within me, and I kind of rejected that identity

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of being more like my mother.
I was almost ashamed of being. And

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finally it was in that same year
twenty eighteen, when the coach that I

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00:23:51.200 --> 00:23:56.599
worked with kind of made sense of
that whole dynamic, and she said to

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me, do you realize that you
spend forty five years of your life trying

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to impress your father, and now
you spend the last fifteen years honoring your

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mother with your work, That everything
you've done in conscious Capitalism and all the

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books that have come subsequently and even
before forms of endearment really starting there,

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that that is a reflection of your
mother's energy into the world of business and

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00:24:17.920 --> 00:24:22.359
leadership where it's missing. And then
before that, you were just trying to

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embody what your father valued, which
is power and success and money and status

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00:24:26.440 --> 00:24:30.839
in the world. And so that
was a big revelation in a way.

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It made clear to me what part
of my journey is about is bringing That's

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why I wrote that book about the
feminine right. But I also learned over

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time that I had to experience the
worst of the masculine in order to be

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sensitized to that the need for more
feminine, So its a combination. I

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started to look at my life experiences
as a gift, even though they were

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very hard and I wouldn't wish them
on anybody else, but they ultimately guided

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me towards what I was meant to
do, contribution that I'm able to make

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in the world because of those experiences. Yes, and you say this in

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the book, and I very much
align with this. Fraus. You talk

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about how you know, when we
really lean into ourselves, that we can

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see things and do things that only
we can do. And you have had

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00:25:18.799 --> 00:25:22.559
a remarkable you know, it seems
like there's an intensity I would describe to

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00:25:23.359 --> 00:25:26.880
the way that you were weird and
you just talked about your parents, but

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00:25:26.920 --> 00:25:30.400
then you also talk about your worldview
and experience the depths and lows of what

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human beings are capable of was very
much intensely informed by being both in India

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and America. So you also had
it there too, So if you could

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say a little bit about how those
experiences colored or your opened your perspective.

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00:25:45.039 --> 00:25:47.519
Yeah, I mean, this is
one of the gifts of the experiences that

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I had and what I'm very grateful
to my father for because when he came

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00:25:49.720 --> 00:25:53.119
back when I was seven, so
I had grown up in a little Indian

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00:25:53.160 --> 00:25:57.119
village without running water or electricity,
and you know, you can just imagine

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what it was like there. But
then suddenly we are moving across the world.

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He got a job in Barbados,
so we go from a village to

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suddenly I'm in an airplane and I'm
in London watching the changing of the guard,

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00:26:11.000 --> 00:26:12.599
which is literally like my father is
not taking over, it's the changing

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00:26:12.680 --> 00:26:15.279
of the guard in my family as
well, you know. And then we're

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in Barbados and this beautiful sunny paradise
there, a completely different world. So

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I was seven, seven to nine
in Barbados, and then my father was

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away, rustless soul. So he
got a job in California, and so

375
00:26:26.559 --> 00:26:32.759
we moved from Barbados to California near
San Francisco Salinas in Monterey County. And

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00:26:32.839 --> 00:26:36.359
from the age of nine to eleven
we were there and these were pretty momentous

377
00:26:36.440 --> 00:26:40.599
years. So this was nineteen sixty
seven to sixty nine. This was the

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00:26:40.680 --> 00:26:44.240
Vietnam War was raging, the anti
war movement, you know, the hippies,

379
00:26:44.359 --> 00:26:51.480
the psychedelic stuff, the political upheavals, Martin Luther King getting shot,

380
00:26:52.400 --> 00:26:56.200
Robert Kennedy getting assassinated live on TV. I remember watching that as it was

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00:26:56.240 --> 00:27:00.599
happening, and you know, the
riots that were happening at the conventions and

382
00:27:00.640 --> 00:27:03.680
all of that. I was just
becoming aware of the wider world, and

383
00:27:04.599 --> 00:27:08.559
it was a momentous time. And
then in nineteen sixty nine, Man landing

384
00:27:08.599 --> 00:27:12.440
on the moon, right, so
you can see all the you know,

385
00:27:12.680 --> 00:27:15.000
on the one hand, we are
murdering leaders and on the other hand,

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00:27:15.000 --> 00:27:22.039
we're doing these extraordinary things. So
I could see the extraordinary things that human

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00:27:22.079 --> 00:27:25.799
beings are capable of, both on
you on the positive and the negative.

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00:27:26.119 --> 00:27:29.319
And then we go back to India. So I'm almost twelve years old,

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00:27:29.319 --> 00:27:34.480
and suddenly now we're parachuted back into
that environment which hadn't changed that much those

390
00:27:34.519 --> 00:27:40.279
in those five years, and I'm
suddenly now looking at and immersed back into

391
00:27:40.319 --> 00:27:45.079
that feudal culture which I came from. But now I've got these different eyes

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00:27:45.119 --> 00:27:48.920
because I'm now an outsider here.
So I was an outsider in the West,

393
00:27:48.960 --> 00:27:51.839
and then I climatized, and now
I went back to India, and

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00:27:51.839 --> 00:27:56.079
now I kind of had these Western
eyes, right, a more modern perspective,

395
00:27:56.079 --> 00:27:59.400
And now I'm looking at this feudal
culture and what my cousins and uncles

396
00:27:59.400 --> 00:28:03.359
and others, you know, how
they thought and lived and acted. And

397
00:28:03.440 --> 00:28:07.000
it was quite a shock and I
could see things that they couldn't. So

398
00:28:07.200 --> 00:28:10.880
one of the early memories that I
have is we were living in a city

399
00:28:11.079 --> 00:28:15.119
close to our village where my father
had his job at a university, and

400
00:28:15.200 --> 00:28:18.559
they sent a kid to work in
our home as a domestic help, right

401
00:28:18.640 --> 00:28:21.680
like a servant they call it in
India. And his family had worked for

402
00:28:21.720 --> 00:28:23.160
our family in the village for generations, you know. It was one of

403
00:28:23.200 --> 00:28:26.240
those kinds of things. And so
he was my age. He was twelve,

404
00:28:26.680 --> 00:28:30.000
and so he came and he was
living in our house and working,

405
00:28:30.039 --> 00:28:33.079
and at some point he did something
that he wasn't supposed to do. He

406
00:28:34.160 --> 00:28:37.240
sat on a chair he's supposed to
sit on the ground. Or he picked

407
00:28:37.279 --> 00:28:40.519
up a piece of fruit and ate
it. And he's not supposed to do

408
00:28:40.559 --> 00:28:45.160
that, and he's supposed to stay
confined to his station, right, And

409
00:28:45.559 --> 00:28:48.599
you know, I didn't think anything
of it. I don't think my mother

410
00:28:48.640 --> 00:28:52.839
did. But my cousin in my
village found out, and he came to

411
00:28:52.920 --> 00:28:56.160
the city specifically to deal with this
kid. And he dragged him out of

412
00:28:56.160 --> 00:29:00.680
the house and he took a rope
and he tied him with with that rope

413
00:29:00.720 --> 00:29:03.000
to a tree in the yard,
and then he took off his belt and

414
00:29:03.039 --> 00:29:10.319
he proceeded to whip him in public
for whatever minor thing he had done.

415
00:29:10.319 --> 00:29:12.720
And I was looking at this with
horrifies, you know, just just horrified.

416
00:29:14.359 --> 00:29:15.559
And in the moment, I couldn't
really say anything. My cousin was

417
00:29:15.599 --> 00:29:18.519
much older than me, and I
just was, you know, I didn't

418
00:29:18.519 --> 00:29:21.599
even know how to react. I
was just frozen. But it was it

419
00:29:21.680 --> 00:29:25.920
was a symbolic thing of the culture
that I had been back into. So

420
00:29:26.000 --> 00:29:29.599
I could see the ills. I
could see the cast system, you know,

421
00:29:29.640 --> 00:29:32.039
which we were the beneficiaries of,
right, we were in one of

422
00:29:32.039 --> 00:29:34.599
the upper casts. I could see
the so called untouchables, you know,

423
00:29:34.640 --> 00:29:38.480
who came and cleaned the toilets and
did the menial work and how my aunts

424
00:29:38.480 --> 00:29:42.079
wouldn't even look at them, because
even to look at them was to get

425
00:29:42.319 --> 00:29:45.880
soiled. And then you have to
purify yourself, you know. I can.

426
00:29:45.359 --> 00:29:48.000
I could sympathize with the lives of
these poor people, you know,

427
00:29:48.039 --> 00:29:52.960
and I could see that way.
I was very egalitarian always, you know,

428
00:29:52.559 --> 00:29:56.880
and so these things affected me so
again, having it was the gift

429
00:29:56.920 --> 00:30:03.160
of that outsider objective lens that I
think was was part of what I know

430
00:30:03.480 --> 00:30:07.119
why I could notice things that others
didn't. And then fast forward a decade

431
00:30:07.160 --> 00:30:10.279
and then I come back to the
US at the age of twenty three to

432
00:30:10.279 --> 00:30:14.839
get a PhD in business. But
now I've accoumatized to the Indian culture as

433
00:30:14.880 --> 00:30:18.039
well, right as a young adult, and now I'm looking at the US

434
00:30:18.039 --> 00:30:22.119
through somewhat objectivize and I'm saying,
oh my god, what I look at

435
00:30:22.119 --> 00:30:26.920
how we do business here and all
the manic energy behind the marketing and all

436
00:30:26.920 --> 00:30:30.559
the crazy ads and the coupons and
the junk mail, and you know,

437
00:30:30.599 --> 00:30:33.680
and I just started asking, what
are we doing and what are we getting

438
00:30:33.680 --> 00:30:37.960
for all of this? So I
think that that gift of objectivity and not

439
00:30:38.079 --> 00:30:42.359
drinking the kool aid and looking at
things in that way, I think ultimately

440
00:30:42.480 --> 00:30:49.480
led me to to try to look
for a different path for business. Yes,

441
00:30:49.519 --> 00:30:53.839
and I think it from my perspective
as an outsider, knowing you somewhat

442
00:30:53.839 --> 00:30:57.920
and having read three of your books, I think that it also what it

443
00:30:57.960 --> 00:31:03.599
did is it like it was,
It just greatly expanded what you could actually

444
00:31:03.599 --> 00:31:06.839
see in the world. Most people
don't have that kind of purview, So

445
00:31:06.960 --> 00:31:10.759
I think that's why you have such
an expansive way of thinking about life and

446
00:31:10.759 --> 00:31:14.880
what it can be in business for
that matter. So that's how I see

447
00:31:14.880 --> 00:31:18.480
it, Raj. Now, if
we can really quick, I just want

448
00:31:18.480 --> 00:31:21.079
to. I can't not presence this
for our listeners and viewers. One of

449
00:31:21.079 --> 00:31:22.720
the things I've been trying to do
in this program. I definitely want to

450
00:31:22.759 --> 00:31:26.480
help more men also when all of
us are walking with ladies and gentlemen,

451
00:31:26.839 --> 00:31:30.920
and I want to also help more
men, because I think you get more

452
00:31:30.039 --> 00:31:33.960
unfairly imprisoned, especially in the emotional
emotional realm, than most of us do.

453
00:31:34.759 --> 00:31:38.119
I should say that we women do. So I want you to share

454
00:31:38.440 --> 00:31:42.640
briefly the story about how when you
first got married and you and your wife

455
00:31:42.720 --> 00:31:48.519
sat down to watch the movie Ordinary
People what happened there. Yes, so

456
00:31:48.640 --> 00:31:52.400
you know, I had gotten married
to somebody that I didn't know that well.

457
00:31:53.279 --> 00:31:56.200
I've only known her for about a
month actually, when I proposed to

458
00:31:56.200 --> 00:32:00.240
her. And then I read about
this in the book, and like other

459
00:32:00.880 --> 00:32:07.079
reacted so violently to that idea.
Yes, he instantly kind of locked me

460
00:32:07.160 --> 00:32:09.119
into a position. He said,
you must choose between her or us.

461
00:32:09.279 --> 00:32:12.039
You know, if you do this, then you're dead to us. And

462
00:32:12.079 --> 00:32:15.880
then he tried every possible thing that
he could to dissuade me and get me

463
00:32:15.960 --> 00:32:20.160
to not do this. But for
me it became a matter of self respect,

464
00:32:20.400 --> 00:32:22.319
and I said, I cannot help
my father dictate my life. And

465
00:32:22.359 --> 00:32:25.839
when he rejects somebody without even meeting
them, I said, yeah, this

466
00:32:25.960 --> 00:32:30.359
is my life, you know,
not dependent on him. I don't need.

467
00:32:30.920 --> 00:32:34.079
And in all my life until then, I had seen that we were

468
00:32:34.119 --> 00:32:38.359
so different and our values were so
opposite of each other in so many ways.

469
00:32:38.680 --> 00:32:42.440
But as a result, I ended
up marrying somebody I didn't know that

470
00:32:42.480 --> 00:32:45.480
well. And I was completely isolated
in the US because my father did cut

471
00:32:45.519 --> 00:32:49.440
me off for five years and I
got married all alone. It was a

472
00:32:49.519 --> 00:32:55.119
very difficult time, and and so
in our first week of living together and

473
00:32:55.160 --> 00:33:00.480
being married, and we watched a
movie ordinate People I think Won the Oscar

474
00:33:01.119 --> 00:33:07.319
a couple of years before, that
very good movie. It's directed by Robert

475
00:33:07.359 --> 00:33:12.160
Redford. Incredibly sad movie. And
as we're watching, I had tears in

476
00:33:12.160 --> 00:33:15.319
my eyes because I always I've always
been quite sensitive, you know, in

477
00:33:15.319 --> 00:33:19.319
that sense and emotional. And my
wife looked at me and said, what

478
00:33:19.359 --> 00:33:21.119
are you doing? I said,
what do you mean? So are you

479
00:33:21.160 --> 00:33:24.200
crying? I said, it's the
saddest movie I've ever seen. And she

480
00:33:24.279 --> 00:33:29.200
said, I've never seen a man
cry. What kind of a man cries?

481
00:33:30.599 --> 00:33:36.240
Right? And so that reaction just
shut something down in me. It

482
00:33:36.279 --> 00:33:37.799
was the kind of thing maybe my
father would have said or I could have

483
00:33:37.839 --> 00:33:40.519
heard, because he saw everything in
me as a weakness and you know,

484
00:33:40.599 --> 00:33:45.480
not what he wanted. And I
had just gone through this huge battle to

485
00:33:45.599 --> 00:33:51.160
actually be married to her and give
up, you know, be disconnected from

486
00:33:51.200 --> 00:33:53.960
my family, et cetera. And
suddenly I'm hearing this and I didn't have

487
00:33:54.039 --> 00:34:00.839
the wisdom or the maturity to actually
engage in a conversation about it. I

488
00:34:00.920 --> 00:34:04.759
just felt a sense of shame and
I just shut down and I said,

489
00:34:04.799 --> 00:34:07.679
I cannot show emotion at a subconscious
level. I don't know if I consciously

490
00:34:07.679 --> 00:34:09.840
made that decision. I said,
it's not safe for me here to show

491
00:34:09.840 --> 00:34:14.719
any emotion, and so I kind
of built a wall around my heart and

492
00:34:14.800 --> 00:34:20.639
I did not allow myself to feel
sadness or express that. Right. And

493
00:34:20.679 --> 00:34:22.960
what I've realized, I think all
of us now know, is that if

494
00:34:22.000 --> 00:34:25.480
you can't express, if you can't
express or experience the sadness, you also

495
00:34:25.480 --> 00:34:30.639
can't experience the joy. You basically
shut down your ability to experience those emotions.

496
00:34:31.199 --> 00:34:35.800
And so after that, I could
not cry for any reason whatsoever.

497
00:34:36.559 --> 00:34:38.440
Somebody could die and I would not
be able to cry, right, I

498
00:34:38.440 --> 00:34:42.519
mean, all kinds of things happen
the next twenty twenty five, thirty years,

499
00:34:43.320 --> 00:34:45.440
you know, I just couldn't cry, And so, yeah, it

500
00:34:45.119 --> 00:34:49.199
was a it was a It was
a really significant thing in my life,

501
00:34:49.639 --> 00:34:52.559
and it has taken me a long
time to get back to be able to

502
00:34:52.599 --> 00:34:57.920
be in touch with my own heart
and be able to express those emotions.

503
00:34:59.760 --> 00:35:01.880
So tragic, and I know so
many of our listeners and viewers can relate

504
00:35:01.920 --> 00:35:04.840
to that, which is why I
wanted you to share it. So thank

505
00:35:04.880 --> 00:35:07.559
you. Raj let's grab our last
break here. I'm your host, doctor

506
00:35:07.599 --> 00:35:10.760
Release Cortez. We run there with
doctor Raj Sosodia. He's the author of

507
00:35:10.840 --> 00:35:15.920
Awaken, The Path to Purpose,
Inner Peace and Healing. We've been talking

508
00:35:15.000 --> 00:35:20.119
more about his background and really what
allowed him to be able to render his

509
00:35:20.239 --> 00:35:22.360
message and develop it over the years, and after the break we'll get more

510
00:35:22.400 --> 00:35:25.800
into detail as to how it is
that he found his way to purpose and

511
00:35:25.880 --> 00:35:45.079
ultimately to peace. Stay what this
will be? Right back? Doctor Release

512
00:35:45.119 --> 00:35:50.119
Cortez is a management consultant specializing in
meaning and purpose. An inspirational speaker and

513
00:35:50.320 --> 00:35:54.760
author, she helps companies visioneer for
greater purpose among stakeholders and develop purpose inspired

514
00:35:54.840 --> 00:36:00.760
leadership and meaning infused cultures that elevate
fulfillment, performance, and commitment within the

515
00:36:00.840 --> 00:36:04.840
workforce. To learn more or to
invite Elise to speak to your organization,

516
00:36:05.119 --> 00:36:08.360
please visit her at elisecortes dot com. Let's talk about how to get your

517
00:36:08.400 --> 00:36:19.639
employees working on purpose. This is
working on purpose with doctor Elise Cortes.

518
00:36:19.880 --> 00:36:22.639
To reach our program today or to
open a conversation with Elise, send an

519
00:36:22.639 --> 00:36:30.280
email to a lease A LISEE at
eliscortes dot com. Now back to Working

520
00:36:30.360 --> 00:36:37.280
on Purpose. Thanks for staying with
us, and welcome back to Working on

521
00:36:37.320 --> 00:36:40.440
Purpose. I'm your host, doctor
Elise Cortes. I mentioned in the last

522
00:36:40.440 --> 00:36:44.519
break about that my latest book had
come out last March of twenty twenty three,

523
00:36:44.840 --> 00:36:47.199
The Great Revitalization. What I did
for you is I created a three

524
00:36:47.239 --> 00:36:52.000
page assessment for you to be able
to download from my Gusto dash Noel site,

525
00:36:52.320 --> 00:36:54.880
and that will allow you to determine
the extent to which your operation and

526
00:36:54.880 --> 00:37:01.119
your organization are operating at a high
level of MEMI and purpose. If you

527
00:37:01.159 --> 00:37:05.159
are just joining me. My guest
is doctor Raj Csodia. He's the founding

528
00:37:05.199 --> 00:37:09.679
member of the Conscious Capitalism movement.
He is a FEMSA Distinguished University Professor of

529
00:37:09.719 --> 00:37:15.360
Conscious Enterprise and chairman of the Conscious
Enterprise Center. He is the co founder

530
00:37:15.400 --> 00:37:19.360
and chairman emeritus of Conscious Kepel's Ink
and the president of Awaken, Inc.

531
00:37:20.239 --> 00:37:22.880
So, now for this last bid
here, Raj, I want to really

532
00:37:22.920 --> 00:37:27.679
focus on your path to purpose and
peace, and so I want to start

533
00:37:27.719 --> 00:37:30.280
with where I first originally met you, which was when you were working well,

534
00:37:30.639 --> 00:37:32.719
I met you after you'd written the
book, but when you were working

535
00:37:32.719 --> 00:37:37.320
on firms of endearment. The story
that you tell in the book about how

536
00:37:37.960 --> 00:37:40.400
you were listening, you were gathering
stories, and maybe it's good for you

537
00:37:40.440 --> 00:37:44.880
to tell that about that you were
gathering stories to try to help find companies

538
00:37:45.440 --> 00:37:47.440
that were loved by people, but
they didn't spend a lot of money on

539
00:37:47.519 --> 00:37:53.239
marketing. And we run across UPS
and Christine, and Christine is a ninth

540
00:37:53.440 --> 00:37:58.599
she's ninth grade education. She works
at UPS and she says, I'm never

541
00:37:58.679 --> 00:38:01.239
leaving. They gave they allowed me
to get my ged, they allowed me

542
00:38:01.280 --> 00:38:04.920
to go to college. I never
want to leave. And you write in

543
00:38:04.960 --> 00:38:07.719
your book, which is so beautiful, which is why I wanted to say

544
00:38:07.719 --> 00:38:12.559
it right after your story about the
ordinary people and stopping your tears, is

545
00:38:12.559 --> 00:38:16.320
that you said that was the first
instance where you got choked up and that

546
00:38:16.360 --> 00:38:21.639
you experienced what would you say,
the possibility the joy, the joy of

547
00:38:22.400 --> 00:38:28.920
the joy in business or something like
that. Yeah, as I said,

548
00:38:28.960 --> 00:38:32.079
it was the first time my heart
had been touched in all my years as

549
00:38:32.119 --> 00:38:37.880
a business student and then professor.
And I realized that there could be such

550
00:38:37.960 --> 00:38:42.440
deep humanity within a for profit business
that can exist. And I found many

551
00:38:42.440 --> 00:38:46.800
such stories after that, And so
that really spoke to me, because that's

552
00:38:46.800 --> 00:38:52.639
something that I craved without even realizing
it explicitly. But I was, you

553
00:38:52.679 --> 00:38:54.760
know, Andrew Howie talks about following
your heartbreak. I had been following my

554
00:38:54.760 --> 00:39:00.280
heartbreak for the previous twenty twenty five
years. In my profession. I could

555
00:39:00.320 --> 00:39:05.719
see all of the downsides and negative
consequences of the way the heedless pursuit of

556
00:39:05.719 --> 00:39:09.519
profit at all costs was creating on
people, on even the customers that we

557
00:39:09.519 --> 00:39:14.639
were selling stuff, to the rise
of obesity, using women's bodies to sell

558
00:39:14.679 --> 00:39:19.480
products, which leaned leads to eating
disorders, embody dysmorphia and depression, and

559
00:39:19.599 --> 00:39:22.679
all the other stuff, you know, the ethical marketing to children and so

560
00:39:22.760 --> 00:39:27.239
forth. I could see the downsides
and the costs, the real costs of

561
00:39:27.320 --> 00:39:30.320
the way we did business, And
now I discovered the other side of that.

562
00:39:30.400 --> 00:39:32.920
So I was following my heartbreak,
and now I discovered my bliss.

563
00:39:34.400 --> 00:39:37.880
As Joseph Campbell talks about find discovery
bliss, and somewhere between your heartbreak and

564
00:39:37.920 --> 00:39:42.679
your bliss, I think lies your
purpose. Those are clues to what really

565
00:39:42.760 --> 00:39:45.519
lights you up and what you're meant
to do here alleviate that suffering and elevate

566
00:39:45.559 --> 00:39:50.079
that kind of joy in the world. So from that point on it was

567
00:39:50.079 --> 00:39:53.079
pretty clear to me what my work
needed to be about, and that's what

568
00:39:53.199 --> 00:39:58.679
led to then the conscious capitalism movement
and so forth. Yes, and it's

569
00:39:58.719 --> 00:40:01.199
what I love about the story.
It's just I always like to say that.

570
00:40:01.800 --> 00:40:05.840
To me, it's a kind of
you listen to that voice that's trying

571
00:40:05.880 --> 00:40:08.280
to tell you what's right for you, what's next for you. You trust,

572
00:40:08.480 --> 00:40:12.480
you put your foot on the next
right lily pad, and then you

573
00:40:12.519 --> 00:40:15.599
can hear the next voice, and
the next lily pad presents itself. So

574
00:40:15.639 --> 00:40:17.719
the next lily pad for you.
After you were writing, after you wrote,

575
00:40:17.719 --> 00:40:22.440
the firms of Evandearman get the manuscript, you had the opportunity then to

576
00:40:22.480 --> 00:40:24.079
get to put it in the hands
of John Mackey, who was the former

577
00:40:24.119 --> 00:40:29.760
CEO of O Foods or at the
time he was, and that set off

578
00:40:29.920 --> 00:40:31.719
something pretty fantastic. So if you
could just say a little bit about meeting

579
00:40:31.880 --> 00:40:37.320
John Mackie and then where that led
into the conscious capitalism work. Yeah,

580
00:40:37.320 --> 00:40:42.840
So my co author David Wolfe was
on a flight before the book was published.

581
00:40:42.920 --> 00:40:45.239
It was still a word document and
he mentioned to some of the person

582
00:40:45.280 --> 00:40:47.280
sitting next to him about the book, and she said, oh, my

583
00:40:47.320 --> 00:40:51.519
friend John Mackie would love that.
Can you send it to me that it's

584
00:40:51.519 --> 00:40:52.719
not done yet, he said,
no, just send me the word document.

585
00:40:52.880 --> 00:40:58.000
So he did and she forwarded it
to John, and he will tell

586
00:40:58.000 --> 00:41:00.239
you that had a three hundred page
word document. And then he reached out

587
00:41:00.239 --> 00:41:04.159
to us and said, I read
all the business books and this is the

588
00:41:04.199 --> 00:41:07.800
best one I've read in a while, and I completely resonate with this,

589
00:41:07.760 --> 00:41:10.880
and I'd love to meet you and
so forth. So I was able to

590
00:41:10.920 --> 00:41:15.559
then go to Austin a few months
later, several months later and spent an

591
00:41:15.719 --> 00:41:20.360
entire day with John and got to
know him. We got a tour of

592
00:41:20.400 --> 00:41:22.079
the store and talked about life,
and at the end of the day at

593
00:41:22.119 --> 00:41:28.360
dinner, I shared with John my
mind map, a vision for what I

594
00:41:28.440 --> 00:41:32.119
was calling the Institute for New Capitalism
or INC. And I like to make

595
00:41:32.159 --> 00:41:37.480
these acronyms, and he said,
well, that's exactly my vision. But

596
00:41:37.519 --> 00:41:42.800
I like the phrase conscious capitalism,
and I had never heard that phrase before,

597
00:41:42.800 --> 00:41:45.920
and the phrase actually was coined by
Mohammed Yunus, the creator of the

598
00:41:46.000 --> 00:41:51.840
Gamine Bank in Bangladesh, but he
was using it in a narrower sense to

599
00:41:51.880 --> 00:41:55.559
define describe what we would today call
a social business, which only has society

600
00:41:55.599 --> 00:42:00.000
as a stakeholder. But we were
using it, or John wanted to you

601
00:42:00.079 --> 00:42:04.199
that in the broadest sense, to
describe what I had uncovered through that book,

602
00:42:04.239 --> 00:42:07.239
the four pillars, the higher purpose, the stakeholder orientation, the conscious

603
00:42:07.320 --> 00:42:10.800
leadership, and a caring culture.
So that then we said, okay,

604
00:42:10.880 --> 00:42:15.639
let's try to start something in this
in this area. And so a few

605
00:42:15.639 --> 00:42:19.519
months later we had a retreat at
his ranch in Austin near Austin, and

606
00:42:20.320 --> 00:42:24.400
October of two thousand and eight we
had our first conference and that was the

607
00:42:24.480 --> 00:42:29.239
launch of the movement and it was
the most inspiring three days of my life,

608
00:42:29.280 --> 00:42:31.679
you know at that point, And
yeah, it was the beginning of

609
00:42:31.719 --> 00:42:37.760
something quite special. So we just
had our fifteenth CEO conference in Austin,

610
00:42:37.800 --> 00:42:42.400
Texas, just a few months ago. Of course, that is how I

611
00:42:42.480 --> 00:42:45.280
met you, because I am I
serve on a board of Conscious Capitalism here

612
00:42:45.280 --> 00:42:49.639
in Dallas, and that's how I
met you originally. But for those listeners

613
00:42:49.679 --> 00:42:52.840
and viewers Roger who don't know what
conscious capitalism is, can you just give

614
00:42:52.880 --> 00:42:55.599
it a bit more of a description. Yeah, so it is telling a

615
00:42:55.639 --> 00:42:59.800
new story of business. It's a
new philosophy of business that says that we

616
00:42:59.840 --> 00:43:02.880
need to rethink the four fundamentals of
business, the why, the what,

617
00:43:04.039 --> 00:43:07.760
the who, and the how.
And the why was about profit. We

618
00:43:07.800 --> 00:43:09.719
said, well, there needs to
be a reason why you exist beyond profit.

619
00:43:10.320 --> 00:43:14.679
It's something you're trying to do that
is meaningful and needed. So there's

620
00:43:14.679 --> 00:43:16.920
a higher purpose. Just like you, as you write about in your book

621
00:43:17.840 --> 00:43:22.320
A lease and all of us are
now recognizing that we need purpose in our

622
00:43:22.360 --> 00:43:24.960
lives as human beings. That's what
ultimately gives us the ability to have an

623
00:43:25.000 --> 00:43:29.559
impact and leads to deep life satisfaction
and so forth. So we need to

624
00:43:29.559 --> 00:43:31.639
have a purpose not only for us
as individuals, but for our organizations as

625
00:43:31.679 --> 00:43:37.360
well. And the second is the
idea of stakeholders and creating value consciously for

626
00:43:37.440 --> 00:43:42.039
all the stakeholders, not just thinking
about how much money we can make for

627
00:43:42.079 --> 00:43:45.159
the owners, and so consciously creating
value for all of them so that we

628
00:43:45.239 --> 00:43:51.079
recognize that everybody matters and everybody needs
to flourish who's connected with our ecosystem of

629
00:43:51.159 --> 00:43:54.599
business. The third is conscious leadership, that we need leaders who are primarily

630
00:43:54.639 --> 00:43:59.559
motivated by service to the purpose of
the organization and to the people whose lives

631
00:43:59.760 --> 00:44:02.519
touch And they're not just about power
and ego and money. If you get

632
00:44:02.559 --> 00:44:06.039
a leader whos about power and ego
and money, they're going to be terrible

633
00:44:06.119 --> 00:44:07.760
leader and they will cause a lot
of suffering in the world. And yeah,

634
00:44:07.800 --> 00:44:09.719
they might make some money, but
at the same time, they're going

635
00:44:09.760 --> 00:44:15.719
to create much more harmful effects you're
not in the pursuit of that money.

636
00:44:15.840 --> 00:44:20.000
And then the fourth is a caring
culture. Most cultures are very stressful.

637
00:44:20.679 --> 00:44:23.320
We have a lot of very sad
statistics like heart attacks are twenty percent higher.

638
00:44:23.320 --> 00:44:28.360
On Monday's hundred, twenty thousand Americans
die from stress connected to work.

639
00:44:28.400 --> 00:44:31.239
Every year, six hundred thousand Chinese
die from too much work. I mean,

640
00:44:31.280 --> 00:44:36.599
that's the way in which we work
in this world, and we sacrifice

641
00:44:36.639 --> 00:44:40.760
our well being and even our lives
in that pursuit of profit at all costs.

642
00:44:42.280 --> 00:44:46.679
And conscious companies have cultures that are
rooted in trust and authenticity and caring.

643
00:44:47.719 --> 00:44:52.440
People can be who they are and
they feel genuinely cared for. So

644
00:44:52.480 --> 00:44:55.719
when you put those four things together, the research that I did and others

645
00:44:55.719 --> 00:45:00.559
have also then supported with their work, is that you actually have a much

646
00:45:00.639 --> 00:45:04.599
higher performing business. I found that
those companies that I had in firms of

647
00:45:04.679 --> 00:45:08.199
endearment, twenty eight companies in all, eighteen public and ten private, they

648
00:45:08.199 --> 00:45:12.480
had outperformed the S and P five
hundred by nine to one over a ten

649
00:45:12.559 --> 00:45:16.400
year period. So this wasn't a
choice between being good for people in the

650
00:45:16.440 --> 00:45:21.920
world versus making money. This was
saying that the pathway through true profits,

651
00:45:22.000 --> 00:45:24.880
not false profits, because many companies
make false profits. They make money,

652
00:45:24.920 --> 00:45:30.159
but they're damaging much more the well
being of people and the environment and the

653
00:45:30.159 --> 00:45:36.599
communities. The pathway to true profit
lies through creating value and giving meaning and

654
00:45:36.599 --> 00:45:39.719
purpose to everybody. That's the world
that I want to live in, Raj,

655
00:45:39.760 --> 00:45:42.719
and that's the one that I'm out
trying to help steward as well,

656
00:45:42.760 --> 00:45:45.679
thanks to your guidance and tutelage.
So we're close to the end of the

657
00:45:45.679 --> 00:45:49.599
show here, and I know one
of the things I love about your book

658
00:45:49.599 --> 00:45:52.280
that you situate is here you've now
really discovered and are now living your purpose

659
00:45:52.320 --> 00:45:55.639
through the work that you're doing with
conscious capitalism everything else. But still you

660
00:45:55.679 --> 00:45:59.599
didn't have peace. We don't have
time to go through how it is that

661
00:45:59.639 --> 00:46:02.280
you went to find that too much? So I want to just say,

662
00:46:02.440 --> 00:46:07.159
have you just speak a little bit
too, you know, the what maybe

663
00:46:07.239 --> 00:46:08.840
how you found it and what was
the end result. But then I want

664
00:46:08.880 --> 00:46:15.079
to really showcase the promise of this
awaken and staying awake as well to finish

665
00:46:15.159 --> 00:46:20.440
the show. Yeah, so I
think to find that piece, you know,

666
00:46:20.519 --> 00:46:23.920
we have to first uncover our wounds. We all carry wounds and traumas.

667
00:46:23.920 --> 00:46:30.559
You know, life is hard and
every life we experiences significant trauma.

668
00:46:30.440 --> 00:46:35.000
I think it's a universal condition.
You know, thirteen million Americans have PTSD,

669
00:46:36.480 --> 00:46:39.599
but the rest of us have PtSi
postomatic stress injury. And that's true

670
00:46:39.639 --> 00:46:44.119
for humans all over the world.
But most of us don't acknowledge that,

671
00:46:44.239 --> 00:46:46.800
and certainly we don't do anything to
heal from it. We tend to minimize

672
00:46:46.800 --> 00:46:51.400
it because we say things like I
didn't get sent to a gunceran or Iraq,

673
00:46:51.480 --> 00:46:53.119
or I was on a first responder, et cetera. That there are

674
00:46:53.119 --> 00:46:55.840
many worse things that happened to other
people, So what right do I have

675
00:46:55.920 --> 00:47:00.840
to complain about things that may have
happened to me? And I think that

676
00:47:00.960 --> 00:47:06.320
is a very very dangerous thing to
do, harmful just because somebody else has

677
00:47:06.360 --> 00:47:07.519
it, Well, it doesn't mean
that you're suffering. Doesn't matter that you

678
00:47:07.559 --> 00:47:13.280
don't have trauma. You do,
and unless you acknowledge it, you can

679
00:47:13.320 --> 00:47:15.039
never heal it. As James Baldwin
said, not everything that is faced can

680
00:47:15.079 --> 00:47:19.000
be changed, but nothing can be
changed until it is faced. So we

681
00:47:19.079 --> 00:47:23.400
have to look at our lives and
recognize where we got wounded, where we

682
00:47:23.480 --> 00:47:27.880
experienced trauma. And now the great
thing about the time we live in is

683
00:47:27.920 --> 00:47:30.440
that there are many many pathways to
healing, many modalities. I have a

684
00:47:30.480 --> 00:47:35.360
list of like twenty four different things
that are available to people, from plant

685
00:47:35.440 --> 00:47:39.880
journeys, you know, to compassionate
inquiry, to emdr to family systems.

686
00:47:39.920 --> 00:47:44.440
I mean, there's all kinds of
things that we can do. So we

687
00:47:44.519 --> 00:47:46.440
need to do that. We have
to. As we say, most people

688
00:47:46.480 --> 00:47:51.199
they conceal their trauma and then they
numb it with drugs and alcohol or other

689
00:47:51.320 --> 00:47:53.960
escape mechanisms. But then they wake
up and they're still living with it.

690
00:47:54.480 --> 00:47:59.880
What we have to do is to
reveal it and feel it right and grieve

691
00:47:59.880 --> 00:48:01.880
it in order to heal it and
ultimately, if we are able to do

692
00:48:01.920 --> 00:48:07.920
that, we can emerge stronger because
we had that trauma and we healed it.

693
00:48:07.920 --> 00:48:08.960
Then if you never had the trauma
in the first place, yes,

694
00:48:09.039 --> 00:48:12.639
you are much stronger because you heal
your trauma. It's like you know you're

695
00:48:12.679 --> 00:48:15.880
the wanted warrior, but you are
able to now help other people in a

696
00:48:15.920 --> 00:48:19.840
far better way than if you never
have the trauma in the first place.

697
00:48:19.920 --> 00:48:22.159
I think that is the gift of
trauma in a sense, if we are

698
00:48:22.199 --> 00:48:25.119
able to get to the other side
of it and the healing from it,

699
00:48:25.639 --> 00:48:29.639
that we become healers. And I
think all of us think of ourselves in

700
00:48:29.639 --> 00:48:32.440
that sense as healers. So that's
a big part of it. Addressing those

701
00:48:34.039 --> 00:48:37.039
knowledging those wounds and then learning how
to heal them and finding the gift in

702
00:48:37.079 --> 00:48:40.039
them. I think that's what leads
to in a peace, and that's why

703
00:48:40.039 --> 00:48:44.559
we need to get to healing.
That sounds good to me, Roj.

704
00:48:44.639 --> 00:48:46.480
That's why we need to get your
book in more people's hands across the world.

705
00:48:47.000 --> 00:48:51.360
We have run out of time.
You are a precious gift to the

706
00:48:51.360 --> 00:48:53.920
world, Raj. I really really
admire respect and love learning from you and

707
00:48:53.960 --> 00:48:57.760
being inspired by you. Thank you
very much for coming back and working on

708
00:48:57.800 --> 00:49:01.400
purpose. Thank you, Alise.
I appreciate that. And as I say

709
00:49:01.440 --> 00:49:04.519
at the end of the book,
is one thing to awaken, another thing

710
00:49:04.559 --> 00:49:08.400
to stay awake. That's right challenge
we have to once we have these realizations,

711
00:49:08.400 --> 00:49:13.639
we have to live according to them
and remind ourselves of these things,

712
00:49:14.119 --> 00:49:19.880
live consciously and live in an awakened
state. Yes, please, listeners and

713
00:49:19.960 --> 00:49:22.400
viewers, you're going to want to
learn more or you want to stay connected

714
00:49:22.400 --> 00:49:24.159
to Raj. Learn more about his
books, what he's doing at Awaken,

715
00:49:24.280 --> 00:49:28.679
what he's doing at the University in
Motrey. If you want to learn more

716
00:49:28.679 --> 00:49:30.840
there, just go to Raj Sisodia. Let me spell that for if you

717
00:49:30.880 --> 00:49:36.360
don't know how to spell it,
it's Raj r Aj Sisodia s I s

718
00:49:36.480 --> 00:49:40.280
O DA Rajodia dot com. Last
week, if you missed the live show,

719
00:49:40.320 --> 00:49:44.079
you can always catch a VIP recorded
podcast. We were on air with

720
00:49:44.159 --> 00:49:47.639
Roger Feierstein talking about his book Solve
the Real Problem Because what you think is

721
00:49:47.639 --> 00:49:52.320
the problem is usually not the problem. He taught us to think creatively about

722
00:49:52.360 --> 00:49:54.800
the problem and find at least forty
different ways to consider it before we ever

723
00:49:54.880 --> 00:49:59.480
moved a solution. He helped us
to help us each to realize that we're

724
00:49:59.519 --> 00:50:02.039
far more rave that we tend to
believe. Next week will be on the

725
00:50:02.039 --> 00:50:07.360
air with doctor Neja Sanguan, the
founder and CEO of Intuitive Intelligence and the

726
00:50:07.400 --> 00:50:10.400
author of the new book Powered by
Me From Burned Out to Fully Charged at

727
00:50:10.400 --> 00:50:14.039
work and in life. See you
there, and remember work as one of

728
00:50:14.079 --> 00:50:17.400
the best adventures and means of realizing
our potential making the impact we crave.

729
00:50:17.639 --> 00:50:23.880
So let's work on Purpose. We
hope you've enjoyed this week's program. Be

730
00:50:23.960 --> 00:50:29.039
sure to tune into Working on Purpose
featuring your host, doctor Elise Cortes,

731
00:50:29.159 --> 00:50:32.360
each week on W four C.
Why Together We'll create a world where business

732
00:50:32.400 --> 00:50:37.920
operates conscientiously, leadership inspires and passion
performance, and employees are fulfilled in work

733
00:50:37.920 --> 00:50:43.000
that provides the meaning and purpose they
crave. See you there, Let's work

734
00:50:43.119 --> 00:50:43.800
on Purpose.