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The topics and opinions express in the following show are
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solely those of the hosts and their guests, and not
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What's working on Purpose? Anyway? Each week we ponder the
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answer to this question. People ache for meaning and purpose
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at work, to contribute their talents passionately and know their
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lives really matter. They crave being part of an organization
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that inspires them and helps them grow into realizing their
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highest potential. Business can be such a force for good
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in the world, elevating humanity. In our program, we provide
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guidance and inspiration to help usher in this world we
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all want working on Purpose. Now here's your host, Doctor
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Release Cortez.
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Welcome back to the Working and Purpose Program. Thanks for
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turning again in this week. Great to have you the
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show If it brought to you with passion and price
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since February of twenty fifteen. I'm your host, doctor Release Cortes.
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If we've not met before and you don't know me,
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I'm an organizational psychologist and local therapist, speaker and author.
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My team and I at Gusto Now help companies to
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enliven and fortify their operations by building a culture and
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leadership activated by meaning and purpose. Our mission is to
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help our clients create a destination workplace where people flocked
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to join or intentionally motivated to perform with their best
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can grow into their fuller potential and are committed to
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stay and dynamically deliver on the company's mission, which translates
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to higher profits. We can learn more about us and
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how we can work together at gusto dashnow dot com
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or my personal site, Elise Courtes dot com. With us
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today is Andrew C. M. Cooper, an internationally recognized executive
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leader and champion for for compassionate business practices. He led
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as a history making first millennial and black executive to
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serve as general counsel. UPS Airlines, the world's largest logistics
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airline with over twenty thousand employees operating in two hundred
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and twenty countries. Cooper's team was essential to the success
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of Operation Warp Speed, the United States pandemic vaccine relief effort.
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He helps organizations regain and retain high performance through leadership transformation.
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He's the author of the Ethical Imperative, Leading with Conscious
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to shape the future of business today. He joines from
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Menlo Park, California, where he's working. His home is at Atlanta. Andy.
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Welcome to working on Purpose.
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Hi, doctor Cortes, thanks for having me.
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So so welcome, and please just call me Elise and
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look at this beautiful book. Let's celebrate this. We were
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talking about the camina. Look what you brought into the world.
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Look at this.
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It's crazy to think.
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I know, I know, and I do want you to
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know something else, really really precious. Okay, you ready what
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you did here is actually harder than bringing a child
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into the world.
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Well, will I will take it on your on your
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authority on that.
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Yes, I am qualified to speak on that front. Done
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both so I'm really there's so many things I want
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to celebrate about your book, Andy, And we are aligned ideologically,
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really in so many ways. I couldn't find any way
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that I wasn't aligned with you put it that way,
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I do want to start by situating just kind of
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why you wrote the book. You said you have two
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objectives for the book, So what I really understand here
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is one. You know, you identify yourself as a millennial,
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so I know one of the things you're trying to
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do is to influence the new generations to view business
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as a transformative force for positive change rather than immovable
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obstruction to progress. I know there's some of your iterations
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have a resistance to capitalism and are moving more towards
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socialism because of that. Exactly, you do want to influence
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business leaders to think conscientiously about a corporation's role in
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local communities and in the broader society. So I think
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those are just so amazing reasons to write a book.
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Andy, Well, thank you? Can you? Yeah?
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So? Can?
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Is the connection better? Now? Yeah?
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You sound a heck of a lot better. I've gotten before.
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I was getting a little bits and piece of you
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and that just wasn't enough.
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Okay, I'm sorry, I am in I am in a hotel.
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But you would think in Silicon Valley the technology the
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internet would be great here, but.
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One would Yeah, whether it's not, it's you know, it's
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not perfect.
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Well to your point, there are there have been a
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number of studies that have come out since oh my gosh,
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since the mid two thousands that really show the point,
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these two points, these two focuses, are really needed to
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be addressed in today in writing and through leadership. There
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was a Harvard Business Review article in twenty twenty that
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that talked about how millennials and net are looking for
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businesses to prioritize social impact because they care about social impact,
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and that really is a sea change in the way
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that businesses have approached the marketplace and local communities, and
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it's something that we should focus on in the future.
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Okay, So I might as well come clean now with
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you that as to how I align with you ideologically
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and philosophically, among other things. I am a conscious capitalist,
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so I'm on the board here in Dallas of conscious Capitalism,
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which of course means that the four tenants are that
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organizations subscribe to doing business with a higher purpose in mind.
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They do it with conscious leadership, conscious culture, and a
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stakeholder orientation, not a shareholder orientation, a stake orientation. All
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that aligns with your book and of course my work specifically,
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Andy is helping organizations to create cultures that are activated
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in meeting purpose again, because the majority of the workforce
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is going to be gen X and gen Y or
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excuse me, gen Y and gen Z in about five
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to seven years, and so we need to create those
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kinds of environments. So I'm completely aligned with you.
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Yes, yeah, it's something that we are seeing. It's a
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phenomena we're seeing both in the for at the firm level,
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but also in our society at large. So if you
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look at the voting population, if you look at those
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who are in childbearing ages now and are are influencing
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their local communities, all of the demographic changes are beginning
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to hit at the same time. And so it's ripe
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for businesses. It's a right time for business is to
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think about what does gen Z look for, what does
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what do millennials look for? And and what do the
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future generations look for. My daughter, who's who's in alpha,
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you know, she's already being raised with certain beliefs and
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thoughts and she's raised in a If you go to
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any playground in America, you will see it has completely
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changed in the last fifty years. And so yeah, this
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is this is the world we find ourselves in.
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And I'm okay with that. I'm then I'm very happy
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to help us share that in and champion it. Just
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alongside you. I'm coming over, so look out, all right,
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So I do situate you. You really you situated something
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really interesting in your book that I had never really
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heard before in terms of a concept, and that's this
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idea of a conventional meta. Can you situate that for us? Please?
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Yeah. So, the META is an acronym initially used by
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military tacticianers, which stands for most effective tactics available. I
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happen to be a gamer, and it was adopted by
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gamers to refer to using the best tools available in
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a certain circumstance. Now, the interesting thing about meta is
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that most developers. Game developers try to avoid the creation
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of a meta because it tends to create a stale game.
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If you know exactly what you need to use in
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every circumstance, well, the game becomes stale and stagnant. In
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the context that I import the term for business, it
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is to create a distinction between those executives who are
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looking to use the best tactics available in an updated game,
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or as circumstances change over time, versus those who want
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to slavishly kind of hold themselves to the conventions of old.
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And I try to position it as those executives, those
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traditionalists that hold to a conventional meta in this new
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environment we find ourselves in will surely fail. Those are
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the organizations that will no longer be at the forefront tomorrow.
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There used to be this concept of too big to fail,
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and now we are starting to see that nothing is
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too big to fail in this market. And so the
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encouragement for executives emerging leaders is to always adjust your
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meta in this new environment.
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Let's go ahead and grab that. One of the things
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I certainly admire is your acronym for traditional to describe
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the more traditionalist executive, and I think that bears talking
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about before we get into really your situation of conscientious executive.
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So you break it down to traditional, So I'll say
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what this is so you don't have to do it yourself,
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but means that breaks over to leaders that are traditionally
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more used timidity, resistance, arrogance, dogmatism, inflexibility, tunnel vision, intolerance,
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outmodeled conduct, narrow mindedness, authoritarian tendencies, and loophole seeking behaviors.
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So that's how you talk to us the contrast of
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the kind of leader that you are trying to move
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away from. Help us move away from that kind of
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leadership style.
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Yes, that's true. So I wish I could take complete
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credit for these characteristics of a traditional leader. But Megan
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Casually has a great article in the Harvard Business Review,
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and I would just encourage folks to read her take
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on it. But we have all had bosses that have
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these types of characteristics, and they tend to align with
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folks who are comfortable in a way of doing things
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and in a way of operating, and as opposed to
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those traditionalist executives stands this concept that I've created called
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the conscientious executive. The conscientious executive is really the antidote
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to each one of these characteristics, and they are the
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type of person who looks at who looks at compassion,
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and who is not resistant to change, and who is
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humble in the way that they are coaching and being
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coached in reverse mentorship relationships. So there are all these
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different characteristics that I talk about in the book of
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the Conscientious Executive, and the hope is that we can
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create an archetypal antidote to what we see in the
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office today. And I would even go one half step
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back and say, this hasn't always been the case. We
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haven't always seen executives in large and small organizations that
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had these characteristics. In fact, if you go back to
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the nineteen twenties, if you look at the fifty year
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period between nineteen twenty and nineteen fifty, what you find
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is that that cohort the greatest in the silent They
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tended to really model conscientious leadership in the way that
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I described, because that generation went through defining events as well,
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such as World War One, the aftermath World War One,
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the beginnings of World War two, the Civil rights movement,
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and so those executives of at least the beginnings of
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civil rights movement, those executives saw great generational change, and
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as a result, they were on record of making statements
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and policies in their organizations that tended to look after
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the good of people. I think about executives during that time,
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and you contrast that with executives in the nineties, for example,
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and what you find is a very different approach to
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doing business. Yeah.
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So one of the things that I definitely wanted to
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comment on that front. I had just a couple of
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weeks ago on I had Hunter Hastings on my program.
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He is an economist and he wrote a book called
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Aberrant Capitalism, I think the Rise in Return of Customer
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Capitalism something like that. What was great about that, Andy,
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and it really kind of aligns with what you're talking about,
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is what I really took so many things I took
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away from it. But what he did was he really
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helped describe the evolution of capitalism over the last two
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hundred and forty years. And you described how when it
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first was introduced, it really was and was focused on
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creating value for the consumer and bettering their lives, and
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you know, uber focused on that. And yes, it did
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change during after the world war, World War two, because
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what happened is as he narrates it, is that we
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then looked to business to be able to help serve
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the people, right, so it became kind of a war economy.
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So it was that business, you know, that that social focused.
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But then we got into as he calls it, fiscalization
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and bureaucraizage barocratization, which really began to you know, really
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bloat organizations. And then we got heavy into that whole
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shareholder value thing and like eighty right, right right, and
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so it really really opened my eyes. And but then
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what he what he speaks to is he says he
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thinks about fifteen percent of the organizations today are really
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run as a consumer capitalism front. And that's really more
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of the answer. And I see that too when you
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talk about, you know, today's executives are focused more on
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profit than value. That's what he's also speaking to. So
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we're returned to let's create value and not focus on
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profit that will come naturally if we create the value.
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No, that that's fascinating, you know. I'll just give one