From “Blur” to Clarity and Success

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W FOURCY Radio. What's working on
Purpose? Anyway? Each week we ponder

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the answer to this question. People
ache for meaning and purpose at work,

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to contribute their talents passionately and know
their lives really matter. They crave being

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part of an organization that inspires them
and helps them grow into realizing their highest

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potential. Business can be such a
force for good in the world, elevating

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humanity. In our program, we
provide guidance and inspiration to help usher in

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this world we all want Working on
Purpose. Now here's your host, Doctor

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Relise Cortes. Welcome back to the
Working and Purpose Program. Thanks for tuning

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in again, sweet, great to
have you. This show has been live

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on here since February twenty fifteen.
It's my pride and joy. I'm your

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host, doctor Elise Cortes. If
we have not met before, I am

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a managed for consultant, organizational locotherapist, speaker and author. My team and

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I at gusto Now help companies to
enlive in and fortify their operations by articulating

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their purpose and building inspirational leaders and
cultures activated by meeting and purpose to turn

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those companies from a flatline EKG to
a vibrant destination workplace. Their people are

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intrinsically motivated to perform with their best, grown to their higher potential, and

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are committed to stay and dynamically deliver
on the company's mission. You learn more

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about how we can work together at
gustodeshnow dot com or Eliscortes dot com.

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Getting into today's program with us today
is Susan Ford Collins, an executive coach,

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author and speaker. She's the creator
of the Technology of Success, in

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which she teaches ten critical skills she
learned from highly successful people that she researched

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through several books over the years,
including her latest blur Clear The Way Ahead

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Even in the Worst of Times,
which will be talking about today. She

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knows us today from Miami. Susan, welcome to working on Purpose. I'm

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glad to be with you. Wonderful, it's wonderful to have you too.

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You're in Miami, clearly, I'm
in Dallas. I'm bundled and you have

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bare arms. So that's the difference
between where we're at. Right. Okay,

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so you've done it again. You've
got another book out. This was

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a delight to read, and as
you know, I read cover to cover

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wonderful. So I love that about
you. Thank you, thank you.

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I really appreciate that. It's one
of the things that continues me on my

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learning and growth journey so I can
be more value to my clients. And

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plus I love learning so good.
So I think you might know a couple

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things about BLUR given what I read
in that book. So just to start

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this thing off, just as you
did in the book, help us understand

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how you got to be better intimately
connected with Blur. What happened to you

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that situation did this intimate knowledge?
Well, we were told that there was

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a hurricane coming and I had on
the emergency radio and it said warning tornado.

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Do in the next twenty minutes in
the North Miami area. That was

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not the end of the story.
It was the beginning of the story because

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then the house went dark. My
husband thought that he was going to die

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because the wall cracked all the way
across, and I mean it was just

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it was hell. It was scary, it was it was devastating water pouring

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through the ceiling. But a month
later he was diagnosed with stage four colon

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cancer, and a month after that, my sister was diagnosed with two stage

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four cancers. So it was bang, bang bang. You know, I

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didn't get a chance to breathe.
And I think COVID has put a lot

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of us in that spot where we
just feel like, wham. A business

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was hit, our family was hit, we were hit, and neighborhood was

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hit. So in my case,
it was a tornado and a hurricane.

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But I think life is doing it
to us all and that's why I took

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the time to write the book.
Well, I really appreciate you know.

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One of the things about this show
that makes maybe a little bit different than

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others is I curate the content.
And what I mean by that is all

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the nine years that I've been hosting, I just keep adding what's different new,

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and you know, different has a
different twist than what we've already covered.

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So we've never covered blur, and
yet most of us can all relate

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to this. But I think it
would be helpful for you to find what

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you mean specifically by blur. Your
definition. Yes, well, my definition

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came because I told people I was
writing a book about blur, and they

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immediately said, oh, I know
what that is. I'm in it.

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How do you get out of it? And I said, well, okay,

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let me define it, because there
isn't something called blur until now.

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And for me, blur is a
model state that we find ourselves in when

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we get hit by one thing after
another. There's not enough time for to

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recover before the other hits. We
get confused, we get disoriented. The

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people that we usually depend on aren't
there for us, The jobs that we're

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familiar with go away, and we're
just a brain as an overload. We

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just can't handle it all. But
we don't have the option of not handling

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it at all. I think I
think just a couple of listeners just went,

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oh, that's what's going on for
me, that's what you call it.

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I figured, let me put a
name to it because so many of

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us are experiencing it off and on
in this crazy time. Agreed, Agreed,

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And I have to say one of
the most many there were many refreshing

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things about your book, but one
of the refreshing things that I got out

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of it was the way that you
say the way out of blur is remembering,

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remembering as many sensory details as you
possibly can. That is so fresh.

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Where did you get that from?
Well, remember I was a research

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psychologist that nih. Yes, yeah, so I'm a scientist at heart other

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than being a psychologist. But what
I learned is that most people try to

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forget bad things that are going on
that actually just delays the impact of it,

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so then it goes into the unconscious
and then we get into something that

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the brains is similar, and boom, the whole reaction comes up. So

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it's very dysfunctional to try to forget
things because we're wired to remember things.

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We're wired to remember where the lions
and tigers are, where we fell off

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the cliff, you know, all
the places where we've gotten hurt or injured

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or frightened. They're in our database
so that we don't do that again.

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And that's the good news and the
bad news. And the book is about

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how do you remember without going through
the pain again. And that's the process

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that I develop that it's called updating. It allows you to get the knowledge

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from that experience without getting all the
emotional overload that comes from the experience.

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And speaking of that whole notion of
those kinds of memories, et cetera,

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and the pain, et cetera.
Then the other thing that you had to

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endure not very long after you lost
your husband, was you felled down and

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busted open your head. Yes,
I was walking and then went underwater.

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I crossed stepping stones late afternoon,
thunderstorm, trying to get in before it

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got dark. Slipped on the stepping
stone, whacked the back of my head,

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went underwater, and I looked up
in the golden light and I'm seeing

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bubbles go up, and I go, oh, my god, you're going

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to die if you don't get out. I thought i'd broken my neck.

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Fortunately I didn't, and I was
able to get my feet down there and

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get myself out. And then I
found out that it's a brain function.

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When you hit really hard on the
back of your head, you do see

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golden mine. Fortunately, my doctor, my daughter, and newer radiologists.

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So I learned these things in conversation. But an amazing device that's in the

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brain that saved my life that day, oh so so many I just as

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I continue throughout the book, I'm
like, this woman is extraordinary. I

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can't wait to see her on the
other side of the mic. I'm I

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enjoyed your books. She's not depressed, she's not unhappy, she's going forward.

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Life is good. It's it's it's
wonderful. That's so, that's that's

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who we can learn from. And
and speaking of the brain, one of

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the other things you talk about a
few times in the book is this thing

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that you refer to as RAS,
and so if you would talk about that

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little fuzzy friend of ours and what
it does for us, Oh, it's

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one of my favorite things. So
it's really the reticular activating system. But

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that's a mouthful, so I didn't
want to repeat that a thousand times in

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the book. So my word is
RAS are a z ezy And it's a

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function of the brain stem that it's
the searching device, you know, it's

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we put something in there and then
our senses are always looking, listening,

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feeling, for something that's similar.
So it's like ways, if we put

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a destination in I think this is
so important. We put a destination in,

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and we put it in correctly,
then our brain unconsciously is looking for

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opportunities for that to manifest. But
unfortunately, either we try to not think

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about painful things, so that shuts
off a whole segment of data that we

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can't handle, and then we're fuzzy
about what we want. And I love

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your title working on purpose. I
mean, if we aren't working on purpose

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in our lives, then who knows
where we're going? But it's certainly not

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where we want to go. And
you know, we were programmed as children

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to do what other people told us
to do. That's how you got the

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stars and the lollipops and the cookies, and you know, you get to

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the you go through school and if
you're able to do that, you get

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good grades and then you get into
the workplace, and that's what they want

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too. The problem is you're not
getting what you want, and there comes

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a moment in life where you just
have to go, wait a minute,

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I've pleased everybody else, but how
about me? You know, what do

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I really want? And so the
reticular activating system is something we all have

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to be conscious of. And it
goes to that word purpose of yours.

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And if we don't know what we're
searching for, then we're not going to

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find it because the brain has all
of these little When we say I'm looking

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for this kind of job in this
kind of place, with this kind of

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salary, then our brain is looking
for that and searching for that and will

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give us clues and introduce us to
people and make us bump into people.

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You know, one of the people
most important in my research career was Buckminster

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Fuller, and I literally walked into
you. You did. That is my

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RAS working over time. I'm so
glad. But the RAS is really important

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and being on purpose in our lives
and knowing where we want to go,

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not where our parents wanted us to
go, or teachers or our bosses.

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But you know, I think one
of the benefits of going through blur is

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that it forces you to take a
fresh look at your life and say,

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Okay, I lost my husband,
Okay I lost my business, I lost

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my job, whatever loss you had, and then say, well, what

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do I want now? You know? What is my life about? Do

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I want another partner, Do I
want to keep working? Do I want

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to start another business? All these
really vital questions that we have to feed

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into the brain so that our whole
nervous system can work with us and not

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against us. So many delicious thoughts
in there that I want to kind of

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keep probing. And one of the
other other delicious things that you read about

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in your book that I don't think
I've ever heard written about, or I've

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not come across it in my research, but it makes so much sense when

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you talk about it. It's hologramming. Yes, you talk to us got

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programming. Well, you know,
I started off at NIH so I'm science

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based as well as psychology based.
And we've all seen holograms like in science

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museums or in Star Wars Princess Leiah, you know, calling out to the

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universe to assist her. But our
brain actually operates holographically. And doctor Carll

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Program from Stanford University studied brain injured
soldiers and he realized that when people had

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like a half of their brain or
a third of their brain destroyed, it

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didn't mean a third or half of
their memory was destroyed. So he's like,

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wait a minute, this doesn't make
sense. This is what I was

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taught. You know, we go
through this, we're taught something in school,

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we assume it's true. And he
had to come up with something completely

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different, holographic brain theory to explain
what was actually going on. When he

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as in yourser and so saw what
was happening with brain loss and memory loss

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and that they weren't the way the
science said they were going to be.

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So he's my hero. And this
is one of the big benefits of having

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been at NIH was I got connected
with him and he really created the science

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of dreaming that I talk about.
He says that the thoughts actually attract what

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we're thinking about to us. He
said, they have an electromagnetic force field

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that attracts our attention to what we're
thinking about. And I thought, wow,

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that is profound. Profound is amazing, and so I was like,

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well, which thoughts are more powerful
than other thoughts? And he said the

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ones that you can see here,
feel, touch, smell, you know,

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all the senses. The more senses
that are involved, the greater the

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force field. And he said,
the more deeply tales that are involved,

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the greater the force field. So
therefore you know it goes back to my

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logic class and college. Therefore,
if you have something that you really want,

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then you need to detail it out
in your mind so that your brain

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can work with you and so that
you're clear about where you're headed. So

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he's my hero about the science of
dreaming. And you know, that job

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didn't work so well. And I
got laughed at there when I suggested studying

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healthy successful people, because it was
a year and a half into it and

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I was disgusted. All I was
learning was about illness and dysfunction, and

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I wanted to learn about success and
what made people healthy, and so I

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suggested that and I got laughed at. But that was probably the best thing

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that ever happened to me, because
if they hadn't laughed at me, and

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I hadn't gotten mad, Oh,
I understand, I might not have done

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this, you know, I really
not. But I was standing there and

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I can get very red faced if
I'm upfront and embarrassed, and I just

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said no, I've been thinking about
this for a year and a half.

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They haven't. They say I'm wrong. Maybe I'm right. What if I'm

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on to something big? And I
was sure that I was, And I

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literally spent the next twenty years shadowing
highly successful people. And you know when

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I told them what I was seeing
and what skills I saw them using,

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and why they weren't able to pass
on what they had learned to the people

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around them, so success became a
burden for them. Then they said,

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okay, well you can shadow me
for three months because that's what I wanted.

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An interview wouldn't do it. And
then they said, okay, well,

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here here are the people I know
that you should also, And pretty

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soon I had like hundreds of people
that had been shadowing, and within ten

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years I had taught these ten skills
in training sessions around the world. And

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I want to hear more about those
our listeners and viewers, and I want

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to applaud you for sticking to your
guns when you got labbed at and getting

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mad about it too. And to
while we're on the note of getting mad,

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we'll let our listeners kind of relax
a little bit with our first break

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here, since we just worked them
up a little bit. I'm your host,

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doctor Elise Cortez. We've got on
the year with Susan Ford Collins.

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She's an executive coach, author and
speaker She's the creator of the Technologist Success

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System, in which she teaches ten
critical skills she learned from observing and tracking

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those highly successful people. Stay with
us, We'll be right back. Doctor

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Elise Cortez is a management consultant specializing
in meaning and purpose. An inspirational speaker

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and author, she helps companies visioneer
for a greater purpose among stakeholders and develop

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purpose inspired leadership and meaning infused culture
that elevate fulfillment, performance, and commitment

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within the workforce. To learn more
or to invite Alease to speak to your

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organization, please visit her at Elisecortes
dot com. Let's talk about how to

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get your employees working on purpose.
This is working on Purpose with doctor Elise

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Cortes. To reach our program today
or to open a conversation with Elise,

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send an email to a lease A
Lise at eliscortes dot com. Now back

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to working on purpose. Thanks for
stating with us, and welcome back to

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working on Purpose. I'm your host, doctor Elise Cortes, as I too,

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am dedicated to helping create a world
where people realize their potential at work

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and are led by inspirational leaders that
help them find and contribute their greatness,

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and we do business at Betters the
World. I keep writing my own books,

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so the last one that came out
for me was March of twenty twenty

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three. It's called a Great Revitization
How activating meeting and purpose can radically enliven

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your business. And I wrote it
to help leaders understand how much the workforce

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has changed in just the last few
years and then offer twenty two best practices

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to fold into your culture to provide
the leadership culture that they actually want.

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You learn more about my books and
how to get a hold of them at

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at least quretest dot com and buy
them on Amazon as well if you are

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just joining us. My guest is
Susan Ford Collins. She's the author of

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BLURR Cleared the Way Ahead Even in
the Worst of Times. So before we

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get back into the book, I
do have a little, one small,

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little question. I just am dying
to ask you because it's just who I

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am good and I can't please your
accent. I think it's Eastern and southern.

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It is. I was born in
New York City, Okay. And

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I was raised in Richmond, Virginia, Okay. And then I moved to

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Philadelphia, so, and now I'm
in Miami, so I'm on my laune.

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You know, I don't yeah,
and I don't hear it very well,

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so I haven't been able to correct
it, but I can hear it.

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I love languages. Just a quick
story on that front, and because

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it does help to get mad.
When I lived in Brazil in my mid

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twenties, and I by that time
I spoke French and Spanish and was learning

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Portuguese and was on a flight then
you know, you can understand the language

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better than at first. When you
can you can speak it. And some

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woman took it. She took a
dislike to me as I walked on the

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plane, a Brazilian woman and she
was watching me interact with the flight attendant,

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and the flight had said something to
me and I understood it and I

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was trying to was working to formulate
a response, and the woman on the

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plane said, ah, quite that
hell la, which means ah, the

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poor thing she can't speak. Oh
that was all that I needed, man

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to motivate me to learn still speak
Portuguese today and don't tell me how many

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decades that is later. Exactly right, all right, let's get back into

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it. So one of the other
cool things that I again delightfully fresh.

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Susan, this idea of you know, being in gear and out of gear.

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Never heard anything like this. So
let's talk about how how we can

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use this notion and when we're in
gear, when we're out of gear,

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especially what it relates to getting out
of blur. Well, it goes back

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to what we were talking about,
is that we try to forget painful experiences,

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but in fact, forgetting them creates
much worse situations down the road.

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So then I had to discover a
way to remember things without them bringing up

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all the pain and throwing us into
a week of blur. And so I

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created this thing I called in gear
and out of gear. In gears,

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when you feel it all and it's
you're there, and you put yourself right

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back in that whole scenario and it's
all alive and fresh. Out of gear

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is when you're sitting in the audience
at a movie and you see it playing

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up on a screen and there's actors
and actresses, but you're not up there.

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You're watching, You're in neutral and
you're watching. And I've done this

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with hundreds of people, and one
CEO came to me because he had had

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a car accident and everybody on his
executive team was killed except him, and

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he was a wreck. And so
he came to me to do this updating

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process with him because he couldn't function, And so we did out of gear,

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out of gear, out of gear, And after a week of doing

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intense work, he's able to get
back to work again. And I get

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emails from him every once in a
while saying thank you. I'm able to

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function again. But out of gear
is really important. And you know,

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if we aren't able to go out
of gear, then we can't really risk

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going back and remembering you like the
moment of death, or the moment of

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an accident, or a lot of
those situations which are so important for us

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to remember because it's vital literally vital
information, and you know, like being

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let go of in a company,
or or having a big upset in front

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of a group of people, all
of those things are important for us to

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take a look and say, hey, what could I have done differently?

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What could my leader have done differently? You know, how well can I

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learn from that horrendous situation? And
it's funny because you know, after being

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laughed at a nih twenty years later, I was invited to speak as a

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keynote speaker at the National Grant Management
Association in Washington, d C. And

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afterwards I was signing my book The
Joy Success, and like twelve people came

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back there to speak to me,
and it was like I didn't know what

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they were coming to say. And
they said, we only wish we'd been

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there that day because we're the team
now that decides on grants at NAHE and

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we would have helped you get a
grant. And I said to myself,

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that's wonderful, but twenty years too
late. Well, I think you did

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just great, mind, dear,
you built a whole company around this,

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which is just beautiful. You've altered
thousands, tens of thousands of lives.

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It's amazing. It's beautiful. Thank
you, You're welcome. Okay, do

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we distinguish in gear? Did you
already distinguish that? Yes? Yes,

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in gear is when you are in
it, you feel it, You're all

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the sensations going in your body,
you get short of breath, your head

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spins and all of that. And
out of gears, when you're watching it

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up on the screen, it's not
you. You're seeing it externally. You're

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seeing somebody else going through it,
that it is somebody else, but that

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you're having a perspective that you would
get if you were watching it going on

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for somebody else, and that allows
you to learn from it and to say

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how I would have responded differently,
or how better I will respond differently in

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the future when I am in similar
situations, or if I'm teaching people and

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I can help them to see how
to do things better the next time around.

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And then you also want to understand
your book that you choose to start

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a neutral out of gear and then
decide consciously whether you want to shift into

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gear and allow those members to carry
you back to earlier times or not.

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I think that's really interesting, very
conscious choiceful. I think you have to

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be conscious because you know, it's
kind of like post traumatic syndrome. I

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mean, you know, these things
are very traumatic and they do echo.

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So unless you learn to manage this, you can stay suck in that cycle

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of upset over and over and over. And and I've seen this with people.

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So when I show people how to
update, and I do that in

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the book and I do that in
my work, people are amazed. It's

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like, oh, my goodness,
my emotions settle down, and you know,

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I can think about this now and
I can use this information. Man.

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So it was a very important distinction
in gear, feeling it all,

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out of gear observing it all m
So, I think this is just extraordinary

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and I wanted to further applied this
year. Started talking about it before the

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break, and I want to get
it some work, some more airtime here.

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And that is again that you did
chose to choose to overlook or override

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the laughter of the These are your
peers there, These are your peers that

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you're connected to. You know,
you want their respect, et cetera.

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But you chose to stick to And
what I want to celebrate about that for

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you, Susan and listeners and viewers, each of us have a unique lens

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on the world that only we can
see through because of our own accumulated experiences,

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our values, and just the unique
way that we play with life.

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And that is our opportunity to create
something valuable and maybe even live and serve

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our purpose. So I really want
to applaud that and let our listeners and

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viewers think about how they have seen
something really unique that the rest of the

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world went. Now, that's crazy
that'll never work. That's silly because they're

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very well. It just might be
something there, just like there was for

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Susan, and it just just want
to applaud that. Thank you. And

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if you look at all the great
inventions, they were laughed at when they

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first introduced the idea. You know, I say, you have to be

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willing to be laughed at to create
anything new. Agreat Well, Maslow was

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the same way. I mean,
he was like, I don't I don't

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want to like you. He didn't
want to study people that were ill or

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that were you know, struggling.
He wanted to study people that were thriving

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and doing well in life. Well
blackable. I mean, they just absolutely

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and now ANDIH does that. But
you know, that's another story of my

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life. I was about two decades
too, so it's happened to me too,

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Susan. By the way, I
can recognize that so well. I

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like a lot of like I do
it too. I'm so happy to meet

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you. That's one of the greatest
things about hosting the show, Susan.

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I love meet people that I wouldn't
otherwise have any reason to cross paths with,

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and then they can't get away from
me. Okay, just so you

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know that's okay, I'm not worried. Okay, good, okay. So

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one of the things, there's a
few things we like to do on this

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show. So I like to be
able to inspire, I like to be

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able to educate, and I like
to be able to help our listeners and

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viewers walk away with something immediately applicable. And you already talked about some of

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the other skills here, but I
want to talk about this this. You

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say it's your the first essential skill, and I recognize it in other forms,

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but you call it success filing.
I really recognize this and it's so

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important. But I will just venture
to guess that many relations of viewers have

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never been in reduced to this kind
of a topic. Can you give give

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them how it works, what it
is, how it works? Yes,

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And I was saying that when we're
growing up, we are taught to please

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other people. That's how we get
the prizes and the awards and the treats.

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But you see what happens then,
is we get used to other people

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saying, yes, you did that
right, No, you did that wrong,

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you should do this, you shouldn't
do that, and in the process

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of learning and having leaders that are
not responsible for this transition or this gearshift

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I call it. We don't learn
that there's a moment in time where we

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have to start choosing for ourselves.
I have a grandson who's in that process

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right now, and he's like,
ugh, I never thought about it that

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way, that I was really good
at pleasing other people, but now I

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need to figure out how to please
myself. So, you know, it's

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it's really important for us to think
these things through and to make sure that

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we're leading our lives and not just
other people's lives. And I see when

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we get into blur, there's a
tendency to stop dreaming and to say,

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you know, I don't know.
I see this with people who lose partners

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a lot. I don't want anything
anymore because I can't go on that trip

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with him or her. I can't
do that. I don't want a bigger

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house. You know, we lose
the big picture, the big puzzle of

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our lives, and we have to
go back after blur and say, Okay,

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I'm still alive. That goes back
to the story where I hit the

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back of my head and I said, you know, okay, God,

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you know, maybe I'm paralyzed.
But you know, if I'm supposed to

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go on, you know, let
me live. If I have said that,

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yeah, yeah. So if there's
more for you to do, then

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the way to affirm it is to
say I want this, I want to

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do this. I want to make
contribution and to really use that brain that

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we were talking about, the holographic
brain and all the details that we can

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generate. And I love to think
about how manufacturers and marketers understand the solographic

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brain without knowing about doctor pal programmers, Susan fort Collins. But they make

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their packages bright and sparkly and shiny, and they add jingles and they do

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all of these things that he would
have said, yes, that makes the

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thought more powerful. But we don't. We don't do that about our dreams,

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especially if we're coming out of BLURR. So my challenge to people who

409
00:29:37.079 --> 00:29:44.680
are in blur right now is start
dreaming again and start doing it in detail.

410
00:29:44.920 --> 00:29:48.160
And in the book I talk about
redreaming my garden and redreaming my house

411
00:29:48.720 --> 00:29:56.480
and redreaming Albert's office into this wonderful
room that I go into to think about

412
00:29:56.519 --> 00:30:00.720
the future that I want. I
talk to a lot of people who go

413
00:30:00.759 --> 00:30:07.119
through blur and they just sit there
for like a year or two without really

414
00:30:07.279 --> 00:30:12.079
any forward momentum. And I'm saying
in this book, get yourself moving forward,

415
00:30:12.480 --> 00:30:18.319
get your dreams clear again, get
your reticular activating system attracting stuff to

416
00:30:18.440 --> 00:30:23.119
you and people to you, opportunities
to you again. Otherwise you're just going

417
00:30:23.160 --> 00:30:30.359
to sit in that uncomfortable, blurry, confused, disappointed state for the rest

418
00:30:30.440 --> 00:30:33.599
of your life. And I know
people who have done that in decades.

419
00:30:33.400 --> 00:30:38.200
It's tragic. It's tragic. So
you're rescuing them, rescuing them. I

420
00:30:38.279 --> 00:30:41.480
just I love this. I love
this. And then since you do talk

421
00:30:41.519 --> 00:30:47.319
about you've studied and you're teaching habits
of how successful people, I think it's

422
00:30:47.359 --> 00:30:51.039
a good idea for us to actually
talk about what you mean by success and

423
00:30:51.079 --> 00:30:56.200
so actually deliver three pieces of success
that accordinate to these how successful people.

424
00:30:56.240 --> 00:30:59.960
This is how they talk about success. So let's get that. Yeah,

425
00:31:00.279 --> 00:31:03.880
well, that's part of the success
filing that we started looking at. Success

426
00:31:03.880 --> 00:31:08.680
filing is taking time every day to
file our success is the thing me thinks

427
00:31:08.759 --> 00:31:12.880
are steps in the right direction,
and it could be something as simple as

428
00:31:12.920 --> 00:31:17.720
making sure you eat breakfast or to
go to the grocery store and get food

429
00:31:17.759 --> 00:31:22.680
in the house, or you know, take a lunch or return a phone

430
00:31:22.720 --> 00:31:26.400
call. Highly successful people said,
you know, most people make a mistake

431
00:31:26.480 --> 00:31:30.640
of thinking these great, big successes
are all there are no they said,

432
00:31:30.920 --> 00:31:36.200
it's the little, tiny, daily
successes that's strung together create the big successes.

433
00:31:36.880 --> 00:31:40.279
I want to say that again because
that changed my life. Yeah,

434
00:31:40.359 --> 00:31:42.920
you know, it's the little things
that make a difference. One of the

435
00:31:44.000 --> 00:31:48.920
directors that I was working with at
American Express, like he got all excited.

436
00:31:49.000 --> 00:31:52.200
He was waving his arm and he's
like, let me tell you a

437
00:31:52.240 --> 00:31:56.839
sorry about that. I stopped and
got gas at the gas station on the

438
00:31:56.880 --> 00:32:00.079
way because it was on my list. I made the enter you and the

439
00:32:00.160 --> 00:32:05.759
other guy who was being interviewed didn't
make it because he forgot to get cast

440
00:32:05.839 --> 00:32:10.559
and you come. So it's the
little things. It's the accumulated little things

441
00:32:10.559 --> 00:32:15.440
that add up to the big things. And success filing is taking time every

442
00:32:15.519 --> 00:32:21.559
day to sit with yourself and say, what was I able to do today

443
00:32:21.799 --> 00:32:25.480
that moved me in the directions that
I want to go And as a leader,

444
00:32:27.119 --> 00:32:31.200
what were the people that I lead
able to do today that move me

445
00:32:31.519 --> 00:32:38.480
and the team and our purpose forward
today. So success filing it's different than

446
00:32:38.519 --> 00:32:44.240
grat Gratitude is being grateful to the
world. This is about saying I have

447
00:32:44.359 --> 00:32:47.880
personal power. Yes, I can
take these little steps, and the little

448
00:32:47.920 --> 00:32:52.240
steps are what I need to take. I don't have to jump the grand

449
00:32:52.279 --> 00:32:57.200
canyon. I can just stop and
get guessed, you know I yes,

450
00:32:57.359 --> 00:33:00.759
Oh my gosh, Susan, and
I also teach my coaching clients at too

451
00:33:00.759 --> 00:33:02.440
when I'm working with teams. We
need to grab a quick break now,

452
00:33:02.440 --> 00:33:06.920
but then after break, let's come
back and talk about how they define success

453
00:33:06.960 --> 00:33:10.000
in that pre part way. Yes, I'm your host, doctor Elise Cortez.

454
00:33:10.000 --> 00:33:13.880
We've been on the air with Susan
Ford Collins. She's an executive coach,

455
00:33:13.960 --> 00:33:16.680
author and speaker. She's the creator
of the Technology Success System, in

456
00:33:16.720 --> 00:33:23.319
which she teaches ten critical skills she
learned from researching and following highly successful people.

457
00:33:23.599 --> 00:33:27.680
We've been talking a bit about some
of the some of those things that

458
00:33:27.759 --> 00:33:30.640
she teaches in the book. After
the break, we're going to talk about

459
00:33:30.960 --> 00:33:34.440
their definition of success and failure.
See what this will be right back.

460
00:33:49.920 --> 00:33:54.000
Doctor release Cortez is a management consultant
specializing in meaning and Purpose. An inspirational

461
00:33:54.039 --> 00:34:00.359
speaker and author, she helps companies
visioneer for greater purpose among stakeholders and develop

462
00:34:00.400 --> 00:34:05.839
purpose inspired leadership and meaning infused cultures
that elevate fulfillment, performance, and commitment

463
00:34:05.880 --> 00:34:08.639
within the workforce. To learn more
or to invite Alease to speak to your

464
00:34:08.719 --> 00:34:14.400
organization, please visit her at elisecortes
dot com. Let's talk about how to

465
00:34:14.440 --> 00:34:23.440
get your employees working on purpose.
This is working on Purpose with doctor Elise

466
00:34:23.480 --> 00:34:28.519
Cortes. To reach our program today
or to open a conversation with Elise,

467
00:34:28.719 --> 00:34:35.079
send an email to a lease A
lisee at elisecortes dot com. Now back

468
00:34:35.119 --> 00:34:43.079
to working on Purpose. Thanks for
staining with us, and welcome back to

469
00:34:43.119 --> 00:34:45.440
working on Purpose. I'm your host, doctor Elise Cortes. I mentioned in

470
00:34:45.440 --> 00:34:49.920
the last break about my latest book
called The Great Revitalization. It's about how

471
00:34:49.960 --> 00:34:52.320
to elevate culture. So what I
did for you is I created a three

472
00:34:52.400 --> 00:34:57.320
page assessment for you. It's on
my website. It's free, and it

473
00:34:57.360 --> 00:35:01.239
will help you evaluate the extent to
it's your organization is actually prepared to meet

474
00:35:01.239 --> 00:35:05.719
the standards of today's discerning workforce.
You can find it at at least Cortes

475
00:35:05.760 --> 00:35:08.800
dot com, orgustodeshnow dot com.
If you are just joining us. My

476
00:35:08.840 --> 00:35:13.719
guest is Susan Ford Collins. She's
the author of BLURR Clear the Way Ahead

477
00:35:13.800 --> 00:35:15.800
Even in the Worst of Times,
which we've been talking about in this program.

478
00:35:16.280 --> 00:35:21.000
So now, well, let's distinguish
these terms success and failure. You're

479
00:35:21.039 --> 00:35:25.239
from these highly successful people. What's
success? This is so important and so

480
00:35:25.400 --> 00:35:30.119
shocking it is. You know,
if you look it up in the dictionary,

481
00:35:30.880 --> 00:35:32.719
it doesn't have anything to do with
what they said it was. So

482
00:35:32.800 --> 00:35:37.840
they said, it has three essential
parts. One completion. It's the ability

483
00:35:37.920 --> 00:35:42.800
the personal power to be able to
say you're going to do something and actually

484
00:35:42.840 --> 00:35:46.599
carry through with it and remembering it
could be the simplest of things, but

485
00:35:46.760 --> 00:35:52.360
you know that builds a momentum for
them to accumulate into giant things. So

486
00:35:52.800 --> 00:35:57.079
success is completion. But completion,
they said, is not just finishing.

487
00:35:57.320 --> 00:36:01.000
It's a different word. Completion means
you also have to take this success filing

488
00:36:01.079 --> 00:36:05.800
moment at the end of the day. And said I was able to do

489
00:36:05.880 --> 00:36:10.559
that. I have personal power,
and so for them this was essential.

490
00:36:10.559 --> 00:36:14.760
And I watched them do it,
and I said to them, do you

491
00:36:14.840 --> 00:36:16.360
know that you do this, and
they went, oh, yeah, I

492
00:36:16.360 --> 00:36:22.079
always do that, doesn't everyone.
That's the thing, doesn't everyone. Yeah,

493
00:36:22.280 --> 00:36:25.440
no, everyone doesn't do it.
So that was really important, was

494
00:36:25.519 --> 00:36:30.679
hearing their definition of success. But
this part really shocked me. They said

495
00:36:31.400 --> 00:36:37.719
success is completion, but it's also
deletion. It's knowing when to stop doing

496
00:36:37.800 --> 00:36:40.559
what you're doing. It's knowing when
to get out of the relationship you've tried

497
00:36:40.719 --> 00:36:46.440
everything to improve. It's knowing when
the dream isn't fulfilling to you anymore and

498
00:36:46.480 --> 00:36:52.400
it's driving you crazy because it hasn't
happened and you're making yourself wrong. So

499
00:36:52.000 --> 00:36:58.840
success is also deletion. And I
taught this in nursery schools one year and

500
00:36:59.000 --> 00:37:02.440
the teacher went, I'll never understand
what deletion success is. And a little

501
00:37:02.440 --> 00:37:06.519
girl came in one day and she
said, I have a deletion success to

502
00:37:06.559 --> 00:37:09.880
add to my success file. And
she said, my dad took the training

503
00:37:09.920 --> 00:37:15.119
wheels off my bike last night and
I rode all by myself. Oh yes,

504
00:37:15.400 --> 00:37:19.800
and he winked at me and she
said, oh my goodness, she

505
00:37:20.000 --> 00:37:22.559
got it. She understood it exactly. We don't give them credit, I

506
00:37:22.679 --> 00:37:30.639
know. So then the third part
of success is creation. It's being able

507
00:37:30.760 --> 00:37:35.880
to say, I am the CEO
of my own life. I am the

508
00:37:35.960 --> 00:37:39.199
creator of my own life. What
is my purpose? Where am I headed?

509
00:37:39.320 --> 00:37:43.199
What do I want to do?
How do I want to be remembered?

510
00:37:44.000 --> 00:37:46.400
You know? So creation is really
important. Do you have the guts

511
00:37:46.440 --> 00:37:52.400
to say I have an idea,
I'm willing to put myself behind like I

512
00:37:52.440 --> 00:37:55.119
did at an Am I willing to
stand up and be laughed at about an

513
00:37:55.119 --> 00:38:00.840
idea? All the greats have been
laughed at, trust me. I've talked

514
00:38:00.880 --> 00:38:02.519
to so many of them, and
they go, I love that you say

515
00:38:02.559 --> 00:38:06.880
that you have to be willing to
be laughed at to do something new,

516
00:38:07.519 --> 00:38:14.559
because it's true. So they said
that you've got to success file all three

517
00:38:14.639 --> 00:38:19.599
of those parts on a daily basis, and most people don't. And one

518
00:38:19.639 --> 00:38:22.599
of the things that I've gotten the
most feedback about is a lot of people

519
00:38:22.639 --> 00:38:27.719
say, oh, I thought my
divorce was my worst failure. And I

520
00:38:27.760 --> 00:38:30.000
said, well, if it was
a choice and it was a bad situation

521
00:38:30.239 --> 00:38:35.239
and you wanted to free yourself so
you can move forward, then that divorce

522
00:38:35.599 --> 00:38:39.679
was a deletion success, and that
like reframes their whole life all of a

523
00:38:39.719 --> 00:38:43.800
sudden, they're like, oh,
my goodness, I didn't fail. I

524
00:38:43.920 --> 00:38:47.840
chose to get out of something that
we were not able to change and to

525
00:38:47.880 --> 00:38:52.360
move forward, and to model having
the strength to get out of bad situations

526
00:38:52.400 --> 00:38:57.440
for the kids. You know,
being a victim is not something we want

527
00:38:57.480 --> 00:39:01.159
to model for our kids. No, No, what isn't such a such

528
00:39:01.159 --> 00:39:07.119
a powerful story to illustrate that,
Susan? Okay, So if those are

529
00:39:07.159 --> 00:39:09.960
the three ways we success, we
can success, file and achieve success.

530
00:39:10.000 --> 00:39:13.679
Now let's talk about what's failure then? Through their eyes. Oh, they

531
00:39:13.719 --> 00:39:16.920
said it's so simple. They say, it's just incompletion. Don't beat yourself

532
00:39:17.000 --> 00:39:21.280
up about it. It's just you
don't make it more than it needs to

533
00:39:21.320 --> 00:39:23.719
be right. But you didn't do
it. Okay? Does that make you

534
00:39:23.760 --> 00:39:27.400
stupid? Does that make you bad? Is it? No? It just

535
00:39:27.519 --> 00:39:30.639
means that you didn't do it.
So do you still want to do it?

536
00:39:30.199 --> 00:39:32.519
Do you want to delete that?
Is it? I mean, maybe

537
00:39:32.519 --> 00:39:36.519
it was a dream we had fifteen
years ago and it doesn't even mean anything

538
00:39:36.599 --> 00:39:39.360
to you anymore. But it's rattling
around in your head because you haven't deleted

539
00:39:39.400 --> 00:39:43.360
it. You know, it's kind
of like a computer. Every once in

540
00:39:43.400 --> 00:39:45.000
a while you have to go out
and go in there and clean up your

541
00:39:45.039 --> 00:39:49.360
files, you know, so you
can make a little more space in there.

542
00:39:49.840 --> 00:39:55.360
So deletion is really important. It's
really the thing that allows us to

543
00:39:55.400 --> 00:40:00.400
make choices that are up to date. That is what we want now.

544
00:40:00.199 --> 00:40:07.360
And so failure knowing that failure is
just in completion, says opportunity and not

545
00:40:07.760 --> 00:40:13.480
I'm a bad, stupid, moronic
person. Yeah. And then you said

546
00:40:13.519 --> 00:40:16.559
something also really powerful, which I
wrote in my other research notes but not

547
00:40:16.679 --> 00:40:20.000
for the program, but I'm going
to bring them here. You also said

548
00:40:20.000 --> 00:40:22.719
that there's a few reasons why we
fail, and like, let me just

549
00:40:22.760 --> 00:40:25.199
try to summarize, and then you
catch me where I'm wrong. You said

550
00:40:25.239 --> 00:40:30.639
something like it's because we didn't say
no to what we should have said no

551
00:40:30.760 --> 00:40:35.039
to. Oh, yes, that
we didn't ask for help for the things

552
00:40:35.039 --> 00:40:37.159
that we didn't know how to do. And then what was the other reason

553
00:40:37.159 --> 00:40:43.719
that we fail But we didn't define
what we really wanted? Ah, yes,

554
00:40:43.880 --> 00:40:46.199
you know, that's a big one, is that we never really sat

555
00:40:46.239 --> 00:40:52.119
down and said what we wanted.
So we have this sloppy program writing going

556
00:40:52.199 --> 00:40:55.760
on, and then we get sloppy
results and then we beat ourselves up when

557
00:40:55.800 --> 00:41:00.039
it was just we didn't understand.
We had to be very deep. And

558
00:41:00.079 --> 00:41:04.639
you know, having met back to
call program, he drove that into my

559
00:41:04.760 --> 00:41:07.440
brain really deep, that you know, the more detail and more power,

560
00:41:07.880 --> 00:41:13.440
the more senses involve, the more
power. And I say to you that's

561
00:41:13.599 --> 00:41:17.000
true of your dreams too. If
you want them to happen, then you've

562
00:41:17.000 --> 00:41:21.639
got to do either get up earlier, get stay up late. But you

563
00:41:21.800 --> 00:41:28.159
got us make some time each day
to imagine in detail the things that you

564
00:41:28.320 --> 00:41:30.760
want and the directions you want to
go in. So then you have for

565
00:41:30.880 --> 00:41:36.440
opportunities like I did of bumping into
Buckminster Fuller in the hall, because even

566
00:41:36.480 --> 00:41:39.639
on my list of how these successful
people that I wanted to shadow, and

567
00:41:40.119 --> 00:41:44.159
he loved it. He was like, oh, my heavens, you're you're

568
00:41:44.199 --> 00:41:46.960
a spunky young woman. I really
like that. You know that you would

569
00:41:47.000 --> 00:41:51.760
like bump into me and realize that
I was on your list, because most

570
00:41:51.800 --> 00:41:53.920
of us bump into people. And
then we get home and we go,

571
00:41:54.079 --> 00:41:59.639
oh, that was Bucky Fuller.
I should have and we don't act on

572
00:41:59.719 --> 00:42:05.360
it, you know. So grabbing
the opportunities is another important piece in the

573
00:42:05.679 --> 00:42:09.039
being a highly successful person. Indeed. Indeed, all right, So now

574
00:42:09.079 --> 00:42:12.159
I want to turn the coinback over, because that's kind of what I do,

575
00:42:12.280 --> 00:42:14.639
is I like to go back and
forth, up and around and around

576
00:42:14.679 --> 00:42:17.559
the corner. I really loved what
you talked about when you talked about how

577
00:42:17.559 --> 00:42:22.320
the ancient sages said that to heal, we must also first allow ourselves to

578
00:42:22.320 --> 00:42:27.519
become disoriented, disorted enough to let
go of our old points of view and

579
00:42:27.639 --> 00:42:31.440
habitual approaches, the ways that made
us diseased in the first place. Exactly.

580
00:42:31.480 --> 00:42:35.440
I think this is really powerful because
so many people get as you know,

581
00:42:35.480 --> 00:42:37.800
when they get stuck in blur,
it feels like the world's against me,

582
00:42:37.880 --> 00:42:40.639
and I what did I do to
deserve all this? And it always

583
00:42:40.639 --> 00:42:45.800
happens to me right right? And
I found that so refreshing. So can

584
00:42:45.840 --> 00:42:49.280
you say more about this? Yeah, I'm so glad you picked up on

585
00:42:49.320 --> 00:42:52.159
that. It's one of my favorite
things having studied, you know, all

586
00:42:52.199 --> 00:42:59.159
of mythology and history and all that
there were giant mazes that the healers used.

587
00:42:59.320 --> 00:43:01.960
And you get into the toller than
man mazes. You get in there

588
00:43:02.039 --> 00:43:06.679
and you get lost, and you
turn the wrong way and get frustrated,

589
00:43:06.760 --> 00:43:10.159
and people would say, why are
they putting me through this? I'm coming

590
00:43:10.199 --> 00:43:14.960
here because I'm sick. And then
when they got inside to the heeler,

591
00:43:15.239 --> 00:43:17.920
the heeler would say, well,
we had to disorient you because if you

592
00:43:17.960 --> 00:43:23.760
were holding onto your old thoughts then
we couldn't heal you. So a big

593
00:43:23.800 --> 00:43:30.679
piece of the healing process is letting
go of the old stuff and getting dizzy.

594
00:43:30.840 --> 00:43:35.599
And you know, this is why
blur is a great opportunity, and

595
00:43:35.840 --> 00:43:42.039
why compare the mazes and the disorientation
of going through a giant maize and the

596
00:43:42.159 --> 00:43:46.239
disorientation of going through a major disruption
in your life, because it's a huge

597
00:43:46.280 --> 00:43:52.079
opportunity to restructure your life, to
figure out what you want now, and

598
00:43:52.400 --> 00:43:57.119
to create these things in great detail, give yourself more power than you've ever

599
00:43:57.239 --> 00:44:00.639
had before. It's exciting, it
is exciting, and in fact, you

600
00:44:00.639 --> 00:44:04.159
even went on to say that disruption
is a gift. I completely agree with

601
00:44:04.199 --> 00:44:07.519
you. That doesn't usually look like
that in the time, that when they're

602
00:44:07.559 --> 00:44:12.960
delivered right, doesn't feel so all
right. So one more little question that

603
00:44:13.039 --> 00:44:15.519
I want to say something else here
as well, but I wanted to give

604
00:44:15.559 --> 00:44:16.960
you a chance. You do list
at the very end of the book the

605
00:44:17.000 --> 00:44:21.920
ten skills that you teach in your
Technology of Success toolbox, And I just

606
00:44:22.000 --> 00:44:24.320
wanted to give you a chance,
you know, if there's one in particular

607
00:44:24.360 --> 00:44:27.719
that you wanted also to speak to. We've just got a couple of minutes

608
00:44:27.760 --> 00:44:30.519
here, maybe one other that you
might want to try to teach to our

609
00:44:30.519 --> 00:44:32.880
listeners and viewers. Of all we've
got time. Well, what I've found

610
00:44:34.039 --> 00:44:38.400
is that a lot of times people
don't use experts. They're afraid they'll look

611
00:44:38.480 --> 00:44:44.400
dumb or they'll ask a dumb question. And it's really important to know that

612
00:44:45.000 --> 00:44:47.239
you have an opportunity. If somebody
can already do what you want to do,

613
00:44:47.480 --> 00:44:52.639
then in your world they're an expert. Ask them, ask them how

614
00:44:52.679 --> 00:44:58.159
they do it. And I would
say to you, the only dumb question

615
00:44:58.320 --> 00:45:01.360
is the one you don't answer.
Ask because then you don't get the answer

616
00:45:01.400 --> 00:45:07.960
that you need to accumulate the knowledge
for the next step. So use experts.

617
00:45:08.079 --> 00:45:13.199
You don't have to figure it out
all on your own. And especially

618
00:45:13.280 --> 00:45:15.199
today, I mean, you know
got YouTube videos of it. Everything,

619
00:45:15.199 --> 00:45:19.800
we've got shows by at least we've
got you know, we've got stuff all

620
00:45:19.840 --> 00:45:22.800
around reach out. But it's hard
to reach out unless you know what your

621
00:45:22.800 --> 00:45:28.639
purpose is and where your goals are. So what you're doing excites me just

622
00:45:28.679 --> 00:45:31.239
as much as what I'm doing excites
you. Hey, I'm thrilled. I'm

623
00:45:31.280 --> 00:45:36.679
so thrilled. Well, before we
close here, I just want to also

624
00:45:36.960 --> 00:45:42.079
say to you how beautiful I found
your story of sharing how you met Albert,

625
00:45:42.400 --> 00:45:46.239
how the two of you navigated your
your relationship and what you he meant

626
00:45:46.280 --> 00:45:50.599
to you, and how you cared
for him in his last years. It

627
00:45:50.719 --> 00:45:53.480
just it really was beautiful. And
for you listeners and viewers, you get

628
00:45:53.480 --> 00:45:57.719
a two fer in this book.
You get to read about this really beautiful

629
00:45:57.760 --> 00:46:01.920
love story that probably should have happened
but did but because the way Susan is

630
00:46:01.960 --> 00:46:05.679
in the world, and you get
to learn all of these amazing tools.

631
00:46:05.719 --> 00:46:09.239
So I just wanted to tell you
how much I really loved reading about the

632
00:46:09.320 --> 00:46:13.719
love story between you and Albert.
Well, that was a very important piece

633
00:46:13.760 --> 00:46:17.199
of my life. And I just
want the audience to know that this is

634
00:46:17.239 --> 00:46:21.840
a series of books. Blur is
number four in a series, The Joy

635
00:46:21.840 --> 00:46:25.719
of Success. Success has gears at
children and watching and CEOs. Beg me,

636
00:46:25.920 --> 00:46:30.519
Susan, please teach these things to
parents, so the parents can model

637
00:46:30.599 --> 00:46:35.480
them and teachers can reinforce that,
and then when they come to the workplace,

638
00:46:35.599 --> 00:46:38.000
my workplace, they will already be
using this gild much easier. Yeah,

639
00:46:38.079 --> 00:46:43.639
I won't have to hire you to
train them. You're like, wait

640
00:46:43.639 --> 00:46:46.800
a minute, okay, So we
just have a minute here for this part

641
00:46:46.800 --> 00:46:50.159
of it. You know, the
show is listened by people around the world

642
00:46:50.199 --> 00:46:54.360
Shusan who are interested in elevating their
own leadership, creating places where people actually

643
00:46:54.440 --> 00:46:59.320
want to come and give their best, and they want work that ultimately fulfills

644
00:46:59.360 --> 00:47:00.760
them and their team. What would
you like to leave them with today?

645
00:47:02.400 --> 00:47:07.639
I would like to remind them that
they are in charge of their lives,

646
00:47:07.239 --> 00:47:14.519
not their spouses, not their family
members, not their bosses. They are

647
00:47:14.559 --> 00:47:17.719
in charge of their lives. They
are the ones who have to decide what's

648
00:47:17.760 --> 00:47:22.079
important to them. So if they're
laughed at, you go, but this

649
00:47:22.199 --> 00:47:25.760
is what I want to do.
Or if something falls apart, you can

650
00:47:25.800 --> 00:47:30.360
say, okay, the next thing
I want to do is just remember that

651
00:47:30.880 --> 00:47:37.079
you are the CEO of your own
life. But you know, it's interesting

652
00:47:37.639 --> 00:47:40.119
you were talking about your work,
and I would say a lot of times

653
00:47:40.639 --> 00:47:45.159
people in organizations don't know the purpose
that the CEO has in mind. I'm

654
00:47:45.199 --> 00:47:50.400
sure you run into this and I've
said to them, can you describe the

655
00:47:50.440 --> 00:47:52.840
hologram of what you think your boss
wants from you? And they're like the

656
00:47:54.119 --> 00:47:58.199
and no. Then I look at
the leader and I said, well,

657
00:47:58.320 --> 00:48:02.239
that's not their problem, that's your. You didn't share in detail what you

658
00:48:02.320 --> 00:48:07.639
wanted the team to do. So
it goes both ways. As individuals we

659
00:48:07.760 --> 00:48:12.920
have to be detailed. As leaders, we have to detail what it is

660
00:48:13.000 --> 00:48:15.840
we want from a team. If
they don't give it to you, it's

661
00:48:15.039 --> 00:48:20.639
on you. It's not on them
because they didn't get the instruction, the

662
00:48:20.719 --> 00:48:27.239
motivation and the coaching that they needed. Beautiful Susan, I am delighted to

663
00:48:27.320 --> 00:48:30.880
have read your book cover to cover
and to be informed and elevated by it

664
00:48:30.920 --> 00:48:32.519
and share a mike with you to
talk about it. Thank you for being

665
00:48:32.519 --> 00:48:36.960
on working on purpose. I love
to thank you so much. Good.

666
00:48:37.079 --> 00:48:39.239
I'm glad. Listeners and viewers,
if you want to learn more about the

667
00:48:39.280 --> 00:48:44.800
spectacular woman named Susan Ford Collins,
the coaching work she does in her programs,

668
00:48:44.920 --> 00:48:47.519
or her latest book, or the
series Blur, you can start by

669
00:48:47.639 --> 00:48:53.159
visiting Technologyofsuccess dot com. So Blur
is the last it's the fourth in a

670
00:48:53.280 --> 00:48:57.760
series, and it's the most latest
book. Last week, if you missed

671
00:48:57.760 --> 00:49:00.840
the live show, you can always
catch it recorded podcast. We were on

672
00:49:00.880 --> 00:49:05.280
the air with Mike Lee talking about
the work he does clearing and elevating his

673
00:49:05.440 --> 00:49:08.639
client's mindsets and his new book,
Future of Leadership, How the bold and

674
00:49:08.719 --> 00:49:14.239
Driven can elevate engagement when the war
for talent and create a culture of belonging.

675
00:49:14.880 --> 00:49:16.920
It was a pretty amazing conversation.
He's extremely accessible, so you'll get

676
00:49:16.960 --> 00:49:20.840
a lot out of it. Next
week will be on the air with Zach

677
00:49:20.920 --> 00:49:24.440
mccurhew again the second time, this
time talking about his latest work helping companies

678
00:49:24.440 --> 00:49:29.679
to create cultures where people matter.
See you there and remember that work is

679
00:49:29.719 --> 00:49:32.000
one of the best adventures and means
of realizing our potential and making the impact

680
00:49:32.039 --> 00:49:38.639
we crave. So let's Work on
Purpose. We hope you've enjoyed this week's

681
00:49:38.639 --> 00:49:43.679
program. Be sure to tune into
Working on Purpose featuring your host, doctor

682
00:49:43.679 --> 00:49:47.039
Elise Cortes, each week on W
four C. Why Together We'll create a

683
00:49:47.079 --> 00:49:52.599
world where business operates conscientiously. Leadership
inspires and passion performance, and employees are

684
00:49:52.639 --> 00:49:57.719
fulfilled in work that provides the meaning
and purpose they crave see you there.

685
00:49:57.960 --> 00:49:59.400
Let's work on purpose.