July 14, 2023

Elevating Performance, Productivity and Profitability through Eudaimonic Happiness

Elevating Performance, Productivity and Profitability through Eudaimonic Happiness

Mental health and well-being have now become sirens summoning the attention and resources of leaders intent on engaging and retaining their people. What is necessary to fully manage a team to high performance is a combination of informed methodology...

Mental health and well-being have now become sirens summoning the attention and resources of leaders intent on engaging and retaining their people. What is necessary to fully manage a team to high performance is a combination of informed methodology and measurement. Dr. Pele shares his latest strategies and software for harnessing the Profitable Happiness approach to help companies create cultures of collaboration, innovation, and engagement that drive high performance and a sense of belonging.

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W Forcy Radio. What's Working on
Purpose? Anyway? Each week we ponder

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the answer to this question. People
ache for meaning and purpose at work,

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this world we all want Working on
Purpose. Now, here's your host,

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Doctor release Cortez. Welcome back to
Working your Purpose program. Last tuning in

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again this week, I'm your host, doctor Elis Cortez, joining you at

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this time, not from Dallas,
which is home base for me, but

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from Seattle. I'm in the Cedar
Lodge, which is in the c Tach

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Airport area. So if you hear
some noise and gallivanting, that's what's happening

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here. People are going about the
business of life. It's wonderful. If

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you don't know me, I'm a
management consultant, organizational logo therapist, speaker

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and author. My team and Iolis
Cortes and Associates help companies to enliven and

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fortify their operations by articulating their purpose
and building inspirational leaders and cultures activated by

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meaning and purpose to turn those companies
from a flatline EKG through a vibrant destination

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workplace. There people are intrinsically motivated
to perform with their best, grow into

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their full potential, and are committed
to stay and help deliver in the company's

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mission. You learn more about us
now we can work together at at least

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Cortez dot com. Now listen to
Jaday's program. You are in for a

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treat. My friends with us today
is doctor Pellai, who is an educator,

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musician, best selling author, and
the founder of Profitable Happiness through book,

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software, training, and music.
It seeks to change the world by

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helping organizations build cultures of high employee
engagement, experience, and performance. His

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latest book is Profitable Happiness, the
Five Key Habits of a High Performance Organization,

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which informs we'll be talking about today
on air. You do today from

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Austin, Texas, Doctor Pele,
welcome to Working on Purpose. How are

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you, Doctor Ellis, Thank you
so much for the invitation. I'm so

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excited to be here. It's so
wonderful to talk to you again. Book

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in my day with you. We
started the day with together at seven am

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my time in Seattle, and now
here we are three pm my time in

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Seattle. So welcome back, Pale. It's at least in the Doctor Pella

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show. There you go. So
first, let me just celebrate as I

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like to do, Doctor Pelee.
You know both of us are authors,

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and you know this is the latest
thing that you brought into the world.

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It's beautiful. I've read it,
you know, as an author, I'm

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always amazed what it takes to actually
bring a book into the world. So

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congratulations to you. It is more
than making a baby. Just so you

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know, I've done both. So
so I like to say that anybody who's

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been listening at all, I was
like, all right, Cortess, I

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know you're going to say that,
that's fine. All right, let's talk

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about where you came from, doctor
Pelle. You have just really a beautiful

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history and background that I really find
delightful that go into the ingredients of doctor

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Pele. So if we can first
talk about you know, you're upbringing your

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background and specifically what you learned from
your mother. So I know there's a

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lot you can share. So if
you could just do that briefly so we

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can get into the meat of what
you created. Yeah, no, I

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appreciate it. I like to think
of myself as someone who has decided that

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I will burn all boats and focus
all my energies on just one topic,

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and that topic is happiness. However, in trying to find a way in

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the world, it's it's it's not
as easy. Did you say, hey,

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I talk about happiness. It's like, you know, you know what

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type of happiness? What what happiness? What do you really mean? And

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so luckily there's a lot of evidence
in research and science about a type of

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happiness that is actually known as eudaimonic
happiness, which is different from what most

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people think about when they think of
happiness, they think of having fun and

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rarah, and that's called hedonic happiness, seeking pleasure. But this kind of

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happiness is actually well researched. It
goes all the way back to Aristotle.

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It's called udaimonic happiness, and it's
about engagement, about finding that space of

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flow where time vanishes, about having
meaning in the work that you do.

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And so I really, you know, sort of grabbed onto that because it

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made a lot of sense to me. I'm a musician. As you can

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see from my guitar in the background
and maybe my keyboard over here, you

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can see some of these things I
do. I've written albums and I even

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have an album called Profitable Happiness that
goes with this book. I'm a little

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crazy that way. I think I
guess everything, while yeah, everything's called

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profitable happiness. And so I decided
to really focus in on the research.

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You know, my PhD is in
organization and management, and so I'm really

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in line with a lot of the
research I did way back when I got

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my PhD. When I'm thinking about
how do you get organizations to have cultures

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of happy employees. How on earth
do you do that? When we know

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that happy employees do produce profitable companies, Well, how do you actually make

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that happen? So that's been the
question of my career and my life.

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And now the question that you asked
is, well, how did I get

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here? Well, if you don't
mind, I'm going to take you all

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the way back to a jungle in
Africa. That's what I want. I

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know. I'm going to take you
all the way back to a jungle in

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Africa. In the late sixties.
I was a child, maybe two three

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years old, and there was a
civil war that had broken out between Nigeria,

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which is the parent country, and
a small little tribe called the Ebos.

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That's myself. I was an evil
child, and the Evils are known

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for being, you know, very
I have to say, entrepreneurial people,

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very you know self very determined people. They really believe in themselves and they

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just didn't want to stick around and
be part of the larger country, so

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they decided to secede. Well,
now that they did that, unfortunately the

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West did not support them and it
became a blood bath. Nigeria was killing

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millions and millions of people and I
don't know if you remember these black and

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white pictures with you know, little
children, the big stocks of rushore and

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flies buzzing around their faces. I
was one of those children. We were

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starving, we were we were hungry, We were afraid of bombs killing us

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every day. It was a terrible
time to go through, but we survived

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that war because of the strangest thing
that my mother did. You know,

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what my mother did was in the
absence of food, she couldn't feed us,

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which is running from refugee camp to
refugee camp, in the absence of

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shelter. She couldn't give us these
things. But what she could do was

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the only thing she did, which
was to sing to me. And I

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say us because there were other people, you know, it's kind of you

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know, the whole It takes a
village to raise a child. Everybody's always

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around in these refugee camps, and
so my mother would just sing and she

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would sing, and she would take
my name in pale and put it inside

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of a song, as though the
song that she's written was written for me.

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And you know what this did to
me, besides the fact that it

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probably was where I started becoming a
musician at the age of two or three.

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What it did was it distracted me
from the fear of dying. It

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distracted me from the pain of hunger, and it made me happy. And

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for some reason, I found through
that experience that happiness comes before success.

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You know, a lot of people, you know Maslow's hierarchy. A lot

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of people will say that, you
know, if you want to succeed,

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you know, first you have to
get your basic needs met. Don't think

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about happiness yet. That comes later. Just work hard and just make a

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lot of money, and then someday
you'll be happy. That is a misunderstanding

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of what Maslow was really teaching.
In fact, I think that's one of

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the big misunderstandings in literature. He
wasn't saying don't ever think about your happiness.

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He was just giving a sort of
you know, hierarchy and timeframe as

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a model. So I found that
if you actually start with happiness, you'll

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end up with success. A lot
of people think you got to start with

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success first. And so because we
were happy, we were able to form

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these positive cohesive teams, develop habits
as a community, support each other,

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help each other, be friendly to
each other. Even though people are dying

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left and right, and over time
that happiness was one of the things that

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I think a lot of people attribute
that to my mother. That really helped

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us to survive as we were just
a team of people being happy even though

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we had nothing to be happy about. So that's where I really grabbed onto

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this concept of happiness and music.
And I've been fortunate to become you know,

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a podcaster like you, and a
PhD like you, and you know,

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you and I are really in the
same profession of helping people build cultures

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of purpose as you do, and
myself happiness as I do, and all

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the tools that come with it.
So that's my background. I got into

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this by the accident of a civil
war. Well, the reason I wanted

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you to share that, doctor Plea
is for two reasons. One, I

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wanted listeners and viewers to know you're
a little bit more like I know you

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as a friend. I also consider
you a friend and a colleague, and

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so they can understand just the very
unique perspective that you came from, because

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what you're drawing on is what doctor
Sar and Capline taught us in a previous

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episode experiential intelligence. And I want
each of our listeners and viewers to recognize

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that they have something in their background, something they've experienced it's unique and special

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that gives him a view in the
world that is valuable and useful to teach

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to others, just like you have
given to us. I wanted to do

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that first, so I wanted them
to understand where you came from and then

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open the pathway for them and to
invite them to come with us. Now,

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the second thing I want to do, and what your background is,

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I want you to say a little
bit about your father his influence, because

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there's at least two things that I
think he gave you that I think are

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really really powerful. So when you
say a little bit about your father's influence

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on you, that's really May I
just say that you're an awesome interviewer.

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We've never had this exchange before.
I've always interviewed you on my podcast,

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and I love your questions. It's
just powerful. Thank you so much for

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the opportunity. You're so correct.
I always attribute my love of music and

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happiness, my embracing of those things
to my mother, But my father,

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who he himself was actually a PhD
from the University of Minnesota. My father

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was really the one who taught me
about the pursuit of excellence in what everyone

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is trying to do. Now,
how did that happen? Well back to

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the Civil War again. My father
actually left Nigeria right before the Civil War

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broke out and came to America to
the University of Minnesota to study. So

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he had he was, He did
his undergrad he did, he got all

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the way to a PhD. And
he was basically stuck. Couldn't come back

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because during the Civil War, you
know, there was no way to come

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back. However, he had named
me, given me this fantastic name before

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he left UM. And the name
is, of course, as you know,

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Pele, I'm named after the greatest
soccer player on earth. Now,

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how are you going to do that
to your chat? Right? How are

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you gonna give? I mean,
come on, I'm not gonna be you

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know. Look, I tried,
I tried to play soccer, but I

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can't play soccer to say in my
life. Okay, But you know what

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happened is that in our culture and
the evil culture, if you want your

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child to achieve something, you give
them a name that they'll always hold on

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to, and that name will inspire
them even if you're not around. And

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that's just one of the things that
we do. We give names that actually

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means something that inspire people. So
he gave me the name Pela because he

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wanted me to achieve excellence in my
life, okay, and that was his

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whole purpose for me. Well,
it turns out that the reason why Pela

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just for anyone who doesn't know soccer
very well, I'll just tell you why.

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Pila is the greatest soccer player on
earth. He won massive you know,

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he was the biggest player. He
won the World Cup several times with

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his team in Brazil. And not
only that, he was a very courageous

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person who always looked out for people. During that civil war, Pela announced

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that he was going to come to
do an exhibition match in the middle of

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the civil war in Nigeria. He
left the safety and comfort of Brazil and

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he just told, you know,
against all advice, he said, I'm

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going to go do that. Yeah. And so the amazing thing, and

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this was this was captured in Time
magazine. Even Henry Kissinger, the former

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Secretary of State of the United States, wrote an article about this amazing thing

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that Pele did to go to a
civil war and play a soccer match.

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And so what he did was you
know, seeing as bravery and really reaching

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out to you know, uh,
to the masses to help other people.

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But the amazing thing is that both
Nigeria and Biafra the civil war, you

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know, the people fighting each other, they agreed to stop fighting for two

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days, for forty eight hours so
that Pele and his team could fly in,

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play the match, and fly out, and everybody watched people who were

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killing each other a day before decided
to go watch this match together in peace.

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That was amazing. So that level
of excellence is really what my father

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was trying to give me and tell
me it should be. Now. When

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someone asked Pele the soccer player,
why are you so good? What is

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it that you do? Why?
Look, if you've ever seen that picture

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of him kicking a ball backwards,
it's called a bicycle kick. He was

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the only one doing stuff like that, crazy crazy stuff. He would jump

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in the air, kick a ball
backwards and the ball would go into the

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goal right in the head. Crazy. So someone asked him, how is

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it that you're so good? And
you know what Pele said, He said,

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everything is practice. Three words,
and that's if you've watched any documentary

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about him and his father and how
he grew up, he'll see that he

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truly believed that and he practiced that. That's how he became Pele. So

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he didn't become Pele because he was
just a talented guy, right, there's

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a lot of talented people. He
became play because of his discipline of petition

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and practice and building habits, habits. That's where I wanted to That's the

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word that doctor Release has been trying
to day. Building habits is the path

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to any form of excellence, whether
it's excellence as a soccer player or excellence

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in an organization. And so I
became a musician instead of a soccer player.

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And I can tell you as a
musician, all we do all day

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is practice our skinness, right,
practice and get our habits going in our

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fingers. It's called muscle memory,
right, same thing. So that's that's

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my expertise. I'm a habit maker, right. And so I want to

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just before we go into our first
break here, because I want to send

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people off with something specific. I
want to situate what you say in your

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book and what you want to talk
about this morning on our call here we

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are in twenty twenty three now,
and Gallup's most recent polls indicate that two

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of their most related metrics around happiness, engagement and well being remain at an

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all time low, with only twenty
one percent of employees engaged in working in

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terms of overall well being. As
you said, if you talked about this

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morning, that those numbers are pretty
much stuck for the last three decades.

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So this is what you and I
are both focused on. So I want

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you, if you would, doctor
Pile just to kind of quickly briefly situate

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why those numbers are important. They
We're going to take our first break,

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okay. So first of all,
they have not been fixed because people are

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not focusing on the right things.
Right. You know, I have a

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little parable that I like to share
it. It's the goose and the golden

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eggs. If you remember how yes
I do, Yes, yeah, the

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farmer. The farmer had a goose
giving him golden eggs, and he wanted

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to get the eggs, so he
killed the goose. Now that's terrible,

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but the analogy is the golden eggs
are the results, the outcomes that organizations

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want. But instead of taking care
of the goose, the employees. They

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focus only on the outcomes unfortunately,
so I think that that's a debilitating challenge

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that all organizations have to cross.
They have to start to focus on employees.

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And when we come back, I'll
give you what I call the three

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HSH strategy of focus that all organizations
need to begin to look at if they

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want to start taking care of the
goose, the employees to get the golden

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eggs. That is beautiful, doctor
Pelle. I think a great way to

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go into the break. And what
I want to send you, ladies and

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gentlemen, into the break thinking about, is the power of a name says.

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What we're also going to talking about
today is intrinsic motivation. I want

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you to think about what can you
call your team, what can you call

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your company that would be compelling,
something that actually makes you reach for excellence

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or something beyond yourself. As doctor
Pelle's name is given to him, So

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if you would think about that,
and let's go on our next break,

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our first break. I'm your host, doctor Elise Cortez. We don't there,

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doctor Pelle, who is an educator
and musician, best selling author,

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and the founder of Profitable Happiness.
We've been talking a bit about where he

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came from, where his ideas came
from, and why this is now important.

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Now we're going to get into after
the break some of his key principles

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says to how to actually make it
happen. Stake with us will be right

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back. Doctor Elise Cortez is a
management consultant specializing in meaning and purpose.

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An inspirational speaker and author, she
helps companies visioneer for greater purpose among stakeholders

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and develop purpose inspired leadership and meaning
infused cultures that elevate fulfillment, performance,

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and commitment within the workforce. To
learn more or to invite a lease to

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speak to your organization, please visit
her at Elise Cortez dot com. Let's

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talk about how to get your employees
working on purpose. This is working on

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purpose with doctor Elise Cortez. To
reach our program today or to open a

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conversation with Elise, send an email
to Elise al i se at Elise Cortez

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dot com. Now back to working
on purpose. Thanks for staying with us,

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and welcome back to working on purpose. Before we get back into the

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program, I do want to remind
you, and if you don't already know

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this, that I am on the
Purpose and Enjoy Tour right now. I'm

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in Seattle. This tour is a
collaboration with joy Lee. That's an organization

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that teaches mindful practices to build a
happy, healthy, resilient world. And

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of course my firm at Least Cortez
and associates that activate meaning and purpose and

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company culture and leadership to increase fulfillment, performance and retention. Together, we

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started this in March. We are
actually going across various cities across the United

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States to find our tribe and build
a community of people who seek to elevate

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their lives and businesses by cultivating meaning, purpose and joy. So here we

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are in Seattle. Now we're heading
down to Portland. Here. If you

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want to learn more about the tour
and the cities that are planned, you

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can go to gustosnow dot com,
go to the tour tab and then find

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your city. Now if you're just
joining us, my guest is doctor Peles.

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He's the founder of Profitable Happiness.
We're talking about his latest book on

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the topic and the system and software
to be devised to enable companies to achieve

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profitable happiness. I'm your host,
Doctor Lee's Cortez So let's get further into

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this, shall we. I want
to I want to start giving our listeners

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and viewers a little bit more of
the science and some of your methodology that

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you've created. Of course, you
know I love anything research oriented. I

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love your methodology. You know,
I aligned with your methodology. So I

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want to be able to give our
listeners and viewers some of the meat so

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they can walk away already enabled to
start to use this stuff. So first,

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you, like me, do this
thing where you get research because of

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the episodes that you do, right, So I read the books. You

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read the books, and that is
a form of your your research. So

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you have talked about how you have
developed some pitable insights from guests and that

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has come that's actually supported to research, and that you actually have found this

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model and acronym of happy that represents
these five key employee habits that organizations need

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to build cultures and high performance around. I think it makes sense to start

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there. What is this happy acronym
all about? Yeah? No, no,

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great, great question. First of
all, the happy acronym, while

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some people may think it's trite,
is designed precisely for the purpose of making

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sure nobody forgets it. Right.
So it may be oh, he's got

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an acronym called happy, yeah,
but you're never going to forget that I

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have an acronym called happy, right. It just goes with you. So

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that's the purpose of developing the minomic
the the acronym h appy. Now,

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what it actually stands for are the
various elements that create engagement, the various

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elements that create positive well being and
organizations, happier employees and so on and

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so forth. So if you go
back to the analogy that we we shared

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about the about the goose and the
golden eggs, think of the goose as

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the employees, and then of course
the golden eggs says the outcome such as

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sales results, business results, and
so on of employees. If you kill

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the goose, you're gonna you're gonna
lose the outcomes, right, And that's

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that's what happens when when leaders ignore
the well being of their employees, they're

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essentially killing the goose. So in
order to make that goose healthy, we

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need to focus on five elements based
on research. Number one is of course

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happiness, but not hedonic happiness.
You diamonic happiness, the kind of happiness

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that's closer tied to engagement and flow
and so on. And you know,

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if you want to know the truth, I didn't want to call my book

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you diamonic happiness. Lost the crowd. Yeah, I'm not sure it's solved

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very good, but that's what the
science teaches us. So I called it

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profitable happiness. That that's where that
name came from. And then the next

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thing is appreciation. So AH is
for profitable happiness, you diamonic happiness,

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and A is for appreciation. Research
study after study shows and even common sense

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shows us that when a human being
feels appreciated, they will go the extra

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mile. They will do better than
they even thought they were going to do,

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because guess what somebody cares about what
I'm about to do or about what

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I've been doing. And the kind
of appreciation that carries the most weight.

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Sure, peer appreciation is fine and
so on, but the kind of appreciation

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that really connects with people is the
type that is given by managers. Yes,

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now, appreciation is really you know
of two types. You know,

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you do a great job, and
you have done a great job, right,

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there's what you've done versus who you
are, And when managers are able

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to really help their employees feel appreciated
as a daily practice, they are really

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creating a productive employee, and that's
an important number two. Number three is

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pride. Pride is another feeling,
very very under researched. If I may

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say that there's not a lot of
not a lot of hard research on this,

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but a lot of people have done
great dissertations on this, and I've

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read a lot of them, and
you know, we found that if a

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person feels by the way, again, there are two types of pride.

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There's there's a negative kind of pride, r hubristic, I'm the best in

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the world type of pride, and
we know some leaders who act that way,

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right, We're not going to go
there. So there's that kind of

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pride. But then there's another kind
of pride, which is a really strong

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satisfaction and belief and positive feeling around
the work one does or around the company

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that one works for. So I'm
proud of my work, I'm proud of

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my company in a positive way.
That's the kind of pride that we're talking

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about. And what makes that pride
possible again is when people give recognition,

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especially when leaders and managers give recognition
to employees. That pride swells up within

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them and makes them want to even
go the go beyond and doing the greater

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things. So that the HP and
the fourth is the P the second P,

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which is participate participation. A lot
of people talk about employee experience.

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In fact, I would say there
was a battle between employee experience and employee

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engagement, and employee experience is winning
right now. People seem to see that

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as the more powerful force of companies, and it's all good. I say,

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they're all important, But employee experience, right is impotent without employees creating

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that experience. Okay, this is
the challenge that a lot of organizations don't

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understand. You can't just command and
control, come down from the high mountain

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and saying this is your experience.
Guess what how about you invite those employees

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to participate in creating that employee experience. When they take ownership of it,

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they will love it. And that's
the simple approach that I take with this

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idea of participation being so important.
And the last thing, which is the

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why is or yardsticks, which means
measure everything. Measure anything that you want

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to turn into a culture or a
habit. You got to measure it.

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You know, Peter Drucker once said
what we measure is what will be improved.

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I think I'm paraphrasing, but he
said what gets measured gets improved.

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I would agree, but I think
a more powerful statement would be what gets

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measured becomes a habit because you're always
thinking about it, you're always doing it,

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you're always measuring it. Before you
know it, the power of habits,

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the psychological and cerebral and brain power
of habits, muscle memory takes over

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and you now have a thing that
everybody just automatically does. So when you

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measure things all the time, you're
building cultures, you're building habits. And

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so that's what I have built.
My entire book, my software, and

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my practice around is helping people implement
h appy, gorgeous, so beautiful.

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You know I learned with all that. Okay, now I gotta tell you

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I learned so much from you in
your book about habit formation, my friend.

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Thank you for that. So if
you would, I want you to

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take us into the ABC of habit
creation. M Wow. I love how

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you put it as ABC, because
that is really what it is. Now

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for those who don't think they're as
much of a nerd as doctorate lease or

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myself. I'm going to try to
talk about what ABC means because it is

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really the center of habits, but
not a lot of people are aware of

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that. In something called organizational behavior
management or OBIM or just the practice of

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helping people change behavior, even if
it's a if it's in a home where

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you know, people who are challenged
with behavior are brought to ABC is applied

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to them to help them build new
habits. All right, it's a well

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science backed, proven approach to behavior
change and creation and modification. Now what

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does ABC st stand for? It
stands for the three stages of any behavior.

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The first is what happens before a
behavior, it's called the antecedent a.

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The second is the behavior itself,
and the third is what happens after

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a behavior, which is the consequence. Now, if you go all the

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way back to Pavlov, for example, where he was, you know,

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bringing dogs and I can't remember what
monkeys, maybe different animals, and maybe

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he would give them a little antecedent
you know, here's the food, and

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that would act as the thing that
comes before the behavior, that that that

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Pavlov wanted, and they would get
the food do the behavior and then they

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would get a good consequence, you
know, and if they didn't do the

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right behavior, they would get a
bad consequence. Right. So this is

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how you create behavior in all not
only humans, but animals. Right.

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So ABC is a well known acronym
and approach. Now, if you want

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to build habits right proactively with human
beings, you got to go beyond ABC.

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Now, this is what you will
not find in the literature, but

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you will find it in my book. What you need to do is you

401
00:29:04.440 --> 00:29:11.400
need to make every stage of the
ABC system desirable because if you don't do

402
00:29:11.440 --> 00:29:15.160
that, you're gonna have an apathy. You're gonna have people not wanting to

403
00:29:15.160 --> 00:29:18.559
deal with making habits. Look,
I gotta tell you making habits it is

404
00:29:18.599 --> 00:29:22.319
not easy. It's hard work.
You have to challenge yourself. Oh I

405
00:29:22.359 --> 00:29:26.799
gotta get up right now and go
take that walk, or oh I gotta

406
00:29:26.920 --> 00:29:29.640
You know, it's hard work,
a lot of mental energy. So if

407
00:29:29.640 --> 00:29:32.960
you don't make it desirable, it'll
never get done, no habit will be

408
00:29:33.000 --> 00:29:37.960
formed. So how do you make
the ABC desirable? A make it get

409
00:29:37.960 --> 00:29:42.279
your attention, so when it's time
to do that new behavior, get their

410
00:29:42.319 --> 00:29:48.720
attention, whether it's allowed belvet rings, or it's a sweetening of the incentives

411
00:29:48.720 --> 00:29:52.440
that make you want to do it, whatever it is, get attention.

412
00:29:52.079 --> 00:29:56.960
Then they do the behavior. While
they're doing the behavior, most people will

413
00:29:56.000 --> 00:30:00.319
quit because they get tired, lack
of motivate, or something else. So

414
00:30:00.359 --> 00:30:06.759
you need to provide them a belief
that's the be a belief system, motivation

415
00:30:06.839 --> 00:30:10.319
to continue, and then at the
end when it's time for a consequence that

416
00:30:10.319 --> 00:30:12.279
will make them want to go back
and do the behavior. Make sure it's

417
00:30:12.319 --> 00:30:18.319
a positive consequence. Make sure it's
a celebration because when people celebrate, that's

418
00:30:18.319 --> 00:30:22.759
a c And people celebrate, they
get the positive important doorphins, they feel,

419
00:30:22.799 --> 00:30:26.880
the pride, they feel, the
appreciation. All of those things make

420
00:30:26.920 --> 00:30:30.440
them want to do that behavior again. So if you want happy employees,

421
00:30:30.119 --> 00:30:34.759
use the ABC approach on the concept
of happiness. If you want engagement,

422
00:30:36.319 --> 00:30:40.480
use ABC to build engagement habits and
so on and so forth. And that's

423
00:30:40.519 --> 00:30:42.559
basically what my book is about,
is how do you use habits, which

424
00:30:42.599 --> 00:30:47.680
is like the superpower of human beings
is habits. How do you use that

425
00:30:48.240 --> 00:30:53.599
to change organizations from the employee onward. M That was so deliciously articulated artill.

426
00:30:53.839 --> 00:30:56.519
Thank you, and I think that's
one of the most powerful things about

427
00:30:56.559 --> 00:31:00.960
your book. And you're right,
what you have written is so crisp.

428
00:31:00.039 --> 00:31:04.880
It delineates habits and access to habits
so beautifully and compellingly. I can't tell

429
00:31:04.880 --> 00:31:07.079
the number of people that I've met
who said, oh, I gotta get

430
00:31:07.079 --> 00:31:11.079
into a exercise program. You're never
going to get there. Saying gotta,

431
00:31:11.359 --> 00:31:14.480
it's never going to get there.
So, ladies and gentlemen, if you

432
00:31:14.759 --> 00:31:17.079
care at all about habits, it's
really about creating a culture. This is

433
00:31:17.079 --> 00:31:19.000
the book to pick up. So
while I am going to send you off

434
00:31:19.000 --> 00:31:22.880
to Amazon or wherever it is that
you get your books, let's go on

435
00:31:22.920 --> 00:31:26.039
to our next break here and then
multi will carry on here. I'm your

436
00:31:26.039 --> 00:31:29.039
host, doctor Elise Cortez. We
on the year doctor Pele, who was

437
00:31:29.079 --> 00:31:33.640
an educator, musician, bestselling author
and the founder of Profitable Happiness. We've

438
00:31:33.640 --> 00:31:36.400
been talking a bit about some of
the guts of his book, just what

439
00:31:36.559 --> 00:31:38.279
really makes the essence of it.
After the break order to get into some

440
00:31:38.279 --> 00:31:41.359
of the more finer details of it, say, well, this will be

441
00:31:41.480 --> 00:32:00.559
right back. Doctor Elise Cortez is
a management Consultantizing and Meaning and Purpose.

442
00:32:00.680 --> 00:32:07.279
An inspirational speaker and author, she
helps companies visioneer for greater purpose among stakeholders

443
00:32:07.279 --> 00:32:12.640
and develop purpose inspired leadership and meaning
infused cultures that elevate fulfillment, performance,

444
00:32:12.640 --> 00:32:15.480
and commitment within the workforce. To
learn more or to invite a lease to

445
00:32:15.519 --> 00:32:21.079
speak to your organization, please visit
her at Elise Cortez dot com. Let's

446
00:32:21.119 --> 00:32:30.480
talk about how to get your employees
working on purpose. This is working on

447
00:32:30.519 --> 00:32:34.839
Purpose with doctor Elise Cortez. To
reach our program today or to open a

448
00:32:34.880 --> 00:32:38.720
conversation with a lease, send an
email to a lease a l I se

449
00:32:38.759 --> 00:32:49.519
at Elise Cortez dot com. Now
back to working on Purpose. Thanks for

450
00:32:49.559 --> 00:32:52.279
staying with us, and welcome back
to working on Purpose. I mentioned to

451
00:32:52.279 --> 00:32:54.079
you in the first break that we're
off doing this Purpose and Joy Tour.

452
00:32:54.440 --> 00:32:58.079
Two of my latest books are on
that tour. They came out in a

453
00:32:58.079 --> 00:33:00.839
March of twenty twenty three. One
is called The Great Revitalization. How activating

454
00:33:00.920 --> 00:33:05.640
meaning and Purpose can radically enliven your
business. This is for leaders to learn

455
00:33:05.640 --> 00:33:08.799
how to build elevating and high performing
leadership and culture. The other recently book

456
00:33:08.839 --> 00:33:13.319
that I put out is called Coloring
Life How Loss advice is to live more

457
00:33:13.400 --> 00:33:17.039
vibrant lives, which helps people navigating
loss to transform and grow into vitality.

458
00:33:17.160 --> 00:33:20.640
You can look check him out both
on on Amazon. Why I look for

459
00:33:20.759 --> 00:33:22.880
doctor Pelei's book and if you are
just joining us, he is my guest,

460
00:33:22.880 --> 00:33:27.440
doctor Peli, the founder of Profitable
Happiness. We're talking about his latest

461
00:33:27.440 --> 00:33:30.839
book on the topic and the system
and software he's devised to enable companies to

462
00:33:30.880 --> 00:33:35.079
achieve profitable happiness. I'm your host, doctor Les Cortez. So for this

463
00:33:35.200 --> 00:33:37.799
last segment, Doctor Pelei, I
just want to I want to just dive

464
00:33:37.839 --> 00:33:39.519
into a few of the concepts.
There were so many, but just a

465
00:33:39.559 --> 00:33:44.839
few that I think are really essential
for listeners of yours to understand why your

466
00:33:44.880 --> 00:33:47.599
work is so important. So first
we've got to go into this whole idea

467
00:33:47.680 --> 00:33:53.319
of a bidirectional domino habit of listening. I can virtually guarantee you that this

468
00:33:53.400 --> 00:33:59.720
is a novel concept for most organizations, as you know. So could you

469
00:33:59.759 --> 00:34:04.440
talk a little bit about this notion
of listening as as an essential bidirectional domino

470
00:34:04.519 --> 00:34:08.800
habit. Yeah, So first let's
start with a domino habit So a habit

471
00:34:09.599 --> 00:34:15.440
is really a behavior that you have
turned into an automatic sequence using the power

472
00:34:15.480 --> 00:34:21.119
of the brain. In fact,
I have right here a model of the

473
00:34:21.159 --> 00:34:25.079
brain, and the way it basically
works is, you know, inputs come

474
00:34:25.159 --> 00:34:30.559
in a site, sound and so
on and so forth into the conscious brain.

475
00:34:30.840 --> 00:34:32.400
And if you want to turn anything
you're learning, whether it's riding a

476
00:34:32.400 --> 00:34:37.320
bike or playing the piano or the
guitar, into a habit, then you

477
00:34:37.320 --> 00:34:40.559
have to keep repeating it, and
keep repeating it until you push it down

478
00:34:42.239 --> 00:34:46.480
into the basil ganglia. I'm looking
because I have a map on my wall.

479
00:34:46.559 --> 00:34:49.519
It looks just like this. I
talk about this all the time.

480
00:34:49.559 --> 00:34:54.079
I love it. And so this
idea of habits, this idea of habits,

481
00:34:54.800 --> 00:34:58.960
it's really more than just oh I
have a habit. It's really a

482
00:34:59.000 --> 00:35:02.280
superpower that we humans have. And
when people know how to tap into habits,

483
00:35:02.280 --> 00:35:06.119
they can do amazing things, things
they didn't believe they could do.

484
00:35:06.480 --> 00:35:09.639
So how about we apply that to
engagement? How about we apply that to

485
00:35:10.440 --> 00:35:14.880
happiness. This is the thing that
has not been done. You know,

486
00:35:14.880 --> 00:35:16.719
we've tried many things, and as
we said, thirty years have gone by,

487
00:35:16.760 --> 00:35:22.280
and I don't think anybody has really
brought the power of habit making into

488
00:35:22.360 --> 00:35:28.960
the arena of engagement. And so
when we talk about listening as a bidirectional

489
00:35:29.039 --> 00:35:32.800
thing and as a domino habit,
one habit, one positive habit will create

490
00:35:34.159 --> 00:35:37.239
multiple positive habits. That's what a
domino habit is. In my book,

491
00:35:37.920 --> 00:35:40.519
I coined that term, so I
don't know if you'd see it anywhere else.

492
00:35:40.960 --> 00:35:46.199
So a domino habit really is a
big sort of apparent habit that allows

493
00:35:46.239 --> 00:35:49.920
other great habits to happen. Let
me give you an example. If I

494
00:35:49.960 --> 00:35:53.199
say I'm going to lose weight,
right, and I'm going to I'm going

495
00:35:53.239 --> 00:35:59.559
to have to maybe walk every morning. Okay, what might happen out of

496
00:35:59.599 --> 00:36:02.320
walking every morning is I'll feel when
I come back, I gotta take a

497
00:36:02.320 --> 00:36:07.039
shower. Now. If I was
because I'm hot and muggy or something after

498
00:36:07.079 --> 00:36:10.679
the walk, if I was someone
who didn't like taking showers in the morning,

499
00:36:10.719 --> 00:36:14.480
guess what I'm doing now, I'm
building a habit about taking showers.

500
00:36:14.800 --> 00:36:16.320
But that's not what started this.
I wanted to lose weight, and I

501
00:36:16.360 --> 00:36:21.440
took a walk, so they're taking
a walk. Is a domino habit that

502
00:36:21.519 --> 00:36:24.480
gives me things like brushing my teeth
in the morning. This is a kind

503
00:36:24.480 --> 00:36:29.960
of an extreme example taking a shower, but it really is how you build

504
00:36:30.039 --> 00:36:32.920
other habits. So in an organization, if we pick a habit and we

505
00:36:32.960 --> 00:36:38.440
say we want to build engagement in
order for people to be engaged, they're

506
00:36:38.440 --> 00:36:44.039
going to start forming other small,
positive habits. That's really how it works

507
00:36:44.239 --> 00:36:47.840
in order to support the parent habit. Now, the habit that I have

508
00:36:47.920 --> 00:36:53.880
found in the organizations creates the best
domino habits is listening. Now you might

509
00:36:53.920 --> 00:36:58.320
say, well, why why listening. Well, let's be honest. How

510
00:36:58.360 --> 00:37:02.719
well do leaders really listen to their
employees and how well do employees really listen

511
00:37:02.760 --> 00:37:07.960
to leaders. That's why it has
to be bidirectional. Now, leaders could

512
00:37:07.000 --> 00:37:09.920
say, hey, yeah, but
we do these surveys. We listen all

513
00:37:09.960 --> 00:37:14.400
the time. We get all these
surveys and people. But you want to

514
00:37:14.440 --> 00:37:17.440
know the truth, employees don't like
surveys that much. They're getting tired of

515
00:37:17.480 --> 00:37:21.800
them, and so what they and
by the way, when they do fill

516
00:37:21.840 --> 00:37:25.960
out these surveys with their suggestions and
their feelings, nothing happens. It's like

517
00:37:27.000 --> 00:37:34.360
their responses go to this big corner
office in the sky to die and they're

518
00:37:34.400 --> 00:37:37.920
like well, why am I giving
you all my great suggestions and feedback and

519
00:37:37.039 --> 00:37:42.639
frustrations if nobody does anything about them. That's why you need the reciprocity,

520
00:37:42.679 --> 00:37:46.440
the bidirectional listening and listen to you, you listen to me, I take

521
00:37:46.480 --> 00:37:51.079
action on what I listened to.
You can see that acting transparently. And

522
00:37:51.159 --> 00:37:53.400
we're doing it back and forth.
I guess who does it back and forth

523
00:37:53.599 --> 00:38:00.679
of listening and responding and taking action
a jazz band, all right? And

524
00:38:00.800 --> 00:38:06.039
so in my book, my central
analogy is the idea of a jam,

525
00:38:06.400 --> 00:38:10.599
when impromptu jam, where musicians come
together and they listen to each other carefully,

526
00:38:10.960 --> 00:38:15.599
they follow each other in wherever the
music is going to go. And

527
00:38:15.760 --> 00:38:22.440
that's how organizations can improve their you
know, interactions, by doing these by

528
00:38:22.840 --> 00:38:24.960
finding ways to listen to each other. Now you will have to ask questions.

529
00:38:25.679 --> 00:38:28.960
Pulse surveys are a good way to
do that, but don't make them

530
00:38:29.000 --> 00:38:32.679
long, short, get to the
point questions. But do them more frequently

531
00:38:34.199 --> 00:38:37.039
and you'll be getting that back and
forth happening more like a jazz band.

532
00:38:37.119 --> 00:38:43.519
And that's that's what I've found to
be really powerful is bidirectional listening that has

533
00:38:43.599 --> 00:38:49.480
reciprocity and transparency and accountability right,
which is what allows then the employees also

534
00:38:49.480 --> 00:38:52.360
start to weigh in with what workplace
do they actually want and why. The

535
00:38:52.400 --> 00:38:55.039
reason I want you to bring that
after, doctor Palaia is that I've done

536
00:38:55.039 --> 00:39:00.480
many employee engagement services with organizations,
but and I that they share those results,

537
00:39:00.920 --> 00:39:04.719
but many organizations don't. So it's
the black hole thing. So now

538
00:39:04.760 --> 00:39:07.880
we need that circular piece, that
bidirectional piece you're talking about. So that's

539
00:39:07.880 --> 00:39:10.599
what I wanted to first distinguished.
Now second, if you would, I

540
00:39:10.679 --> 00:39:15.159
know you'll you know a lot about
this. I want you to distinguish appreciation

541
00:39:15.360 --> 00:39:22.840
versus gratitude. M Now, I
don't know if I'm pulled out a second.

542
00:39:22.960 --> 00:39:27.960
I'm not sure I'm that qualified to
appreciate to talk about the difference between

543
00:39:28.280 --> 00:39:32.800
gratitude and appreciation, because they're really
they're really, actually very different. Appreciation

544
00:39:32.920 --> 00:39:38.559
is something that you can do to
someone and maybe there's another angle I'm missing,

545
00:39:38.599 --> 00:39:44.519
but you can actually show appreciation to
someone. But gratitude is something you

546
00:39:44.639 --> 00:39:46.119
kind of have to generate yourself.
You have to say, you know what

547
00:39:46.199 --> 00:39:51.400
I feel. I'm going to spend
some time and feel gratitude for this thing

548
00:39:51.440 --> 00:39:55.400
that I have, and so it's
a personal it's kind of a personal action

549
00:39:55.559 --> 00:40:00.480
that you're taking, versus appreciation really
can come from someone else. Right,

550
00:40:00.519 --> 00:40:05.079
of course, you can appreciate yourself
too, but you know, other people

551
00:40:05.119 --> 00:40:07.000
can either appreciate you or not appreciate
you, and that can be a real

552
00:40:07.039 --> 00:40:13.360
problem. I think the big distinction
is the difference between appreciation and recognition,

553
00:40:13.480 --> 00:40:19.519
which is another area where people kind
of don't. Yeah, So for recognition,

554
00:40:19.960 --> 00:40:22.840
you know, recognition has been shown
by a lot of research to be

555
00:40:22.000 --> 00:40:27.280
the engine of pride. This is
what makes people feel proud of their work,

556
00:40:27.599 --> 00:40:30.079
is when someone recognizes you, Oh
wow, great job that thing you

557
00:40:30.119 --> 00:40:37.480
did. And appreciation is really more
something that people do to show you about,

558
00:40:37.840 --> 00:40:42.400
to show you they appreciate the quality
of who you are versus the quality

559
00:40:42.440 --> 00:40:45.159
of what you've done. Yes,
so what you've done goes in the recognition

560
00:40:45.199 --> 00:40:51.000
camp. Appreciation takes the who you
are camp. Right, it's sort of

561
00:40:51.079 --> 00:40:54.519
you know, I'm getting that personal
connection who I am. And then the

562
00:40:54.679 --> 00:41:00.079
first one, gratitude is what I
need to generate and feel by myself in

563
00:41:00.199 --> 00:41:05.760
order to be happy. In fact, the greatest tool of happiness is generating

564
00:41:05.880 --> 00:41:09.000
personal gratitude. For everything around you. So whether you're doing a gratitude journal

565
00:41:09.079 --> 00:41:14.360
yourself or you're just thinking about it, you're the blessings you have every morning.

566
00:41:14.679 --> 00:41:17.840
That's how you create happiness is through
gratitude. Oh I love that.

567
00:41:19.039 --> 00:41:22.559
And what's why I appreciate that is
you know I do I talk to later

568
00:41:22.800 --> 00:41:23.960
say you know, I do appreciate
my people. I tell them that and

569
00:41:23.960 --> 00:41:29.639
their performance with this every year.
That's not it. That's not what we're

570
00:41:29.639 --> 00:41:32.159
talking about here. Okay, So
now I want to if we can,

571
00:41:32.320 --> 00:41:35.760
I want to I want to go
a little bit layer deeper here. This

572
00:41:35.960 --> 00:41:38.840
creating a culture of positive pride.
You give some tactics here, and there's

573
00:41:38.880 --> 00:41:43.239
about seven or eight of them,
if you would just made speak to a

574
00:41:43.239 --> 00:41:45.800
few of them, because I want
people to understand that that this is actionable.

575
00:41:46.320 --> 00:41:49.920
Yeah, how do we do this? Yes? Now, just to

576
00:41:50.000 --> 00:41:53.679
be clear, listening is on that
list, because listening is that powerful domino

577
00:41:53.800 --> 00:41:58.079
habit. Yes, it makes people. That makes people feel hey, if

578
00:41:58.079 --> 00:42:00.840
they're listening to me, then maybe
I can have I can feel psychological safety

579
00:42:00.880 --> 00:42:05.760
here, which is another one of
those items that you talked about. Maybe

580
00:42:05.800 --> 00:42:09.800
I can feel free to give feedback, Maybe I can be maybe I feel

581
00:42:09.800 --> 00:42:14.840
inclusive, it's are inclusive or not
I feel inclue. Maybe I feel include

582
00:42:14.840 --> 00:42:19.559
dead in this organization, regardless of
my orientation or background, and so on

583
00:42:19.559 --> 00:42:24.360
and so forth. So all of
these things contribute to a sense of psychological

584
00:42:24.360 --> 00:42:29.760
safety. It's hard for a person
to feel pride when they don't feel safe

585
00:42:30.159 --> 00:42:34.760
in an organization. If you have
a micromanaging boss, it's really difficult for

586
00:42:34.840 --> 00:42:37.559
you to feel pride in the things
that you're doing because guess what they're doing

587
00:42:37.559 --> 00:42:45.480
it right. And so all of
these things are intertwined. And I highlight

588
00:42:45.519 --> 00:42:52.039
these things in my book because the
software that I've built, called Profitable Happiness,

589
00:42:52.559 --> 00:42:57.440
is a one to one mapping of
these concepts. It's literally taking all

590
00:42:57.480 --> 00:43:02.719
of the science about psychological safe and
listening and you know, all these concepts,

591
00:43:02.840 --> 00:43:07.559
and it's making them tangible in software. Why because if you can go

592
00:43:07.639 --> 00:43:15.000
from happiness or the feelings or engagement
to building habits that make those things really

593
00:43:15.079 --> 00:43:19.159
take action on them, that's how
you get high performance. I call that

594
00:43:19.239 --> 00:43:23.559
the three H approach. Happiness takes
you to habits, takes you to high

595
00:43:23.559 --> 00:43:28.920
performance, and the way you do
that is through software. And I want

596
00:43:28.960 --> 00:43:30.639
you to talk about that, Dr
Kelly, because I you know, you

597
00:43:30.679 --> 00:43:34.800
and I've spoken over the few years
that we've known each other, and then

598
00:43:34.840 --> 00:43:37.320
most recently about what you've just recently
created. I mean that you've created a

599
00:43:37.400 --> 00:43:44.280
framework and supporting software to help companies
create these high performance organizations through profitable happiness.

600
00:43:44.480 --> 00:43:47.239
So what I appreciate it is it's
one thing to birth the concept the

601
00:43:49.000 --> 00:43:52.000
methodology. It's quite another to go
ahead and bolt on a whole software to

602
00:43:52.039 --> 00:43:58.280
actually and engine it, if you
will. So would you say just a

603
00:43:58.280 --> 00:44:01.880
little bit about how your software works, how does it map in and back

604
00:44:01.920 --> 00:44:07.719
into your framework precisely? Um,
you know, the first thing I would

605
00:44:07.719 --> 00:44:12.599
say is that my software follows a
strategy. I'm going to use another acronym

606
00:44:12.719 --> 00:44:16.320
called leap. And the reason I'm
going to use this this acronym is because

607
00:44:16.400 --> 00:44:22.960
it identifies listening as the very first
thing that you have to do in an

608
00:44:22.039 --> 00:44:30.119
organization. The second thing is that
listening has to activate employee engagement. By

609
00:44:30.199 --> 00:44:35.440
listening to people and making it reciprocal
and making sure that people know that we're

610
00:44:35.519 --> 00:44:39.800
here together, everybody becomes more engaged. So that's l and that's equal that

611
00:44:39.880 --> 00:44:45.159
leads to action, which when repeated
over and over, creates these habits we've

612
00:44:45.199 --> 00:44:51.280
been talking about to LA and then
finally it is when these actions start to

613
00:44:51.320 --> 00:44:55.320
create the productivity that everybody's looking for, that's when we get high performance p.

614
00:44:55.960 --> 00:45:00.559
Yeah. So, so my focus
has been on how to build software

615
00:45:00.599 --> 00:45:05.000
that helps you leap from where you
are now to where you need to be

616
00:45:05.400 --> 00:45:07.599
in your organization, which is a
culture of happiness. Now, how we

617
00:45:07.639 --> 00:45:14.239
do that is, basically, we
help employees focus every single week on one

618
00:45:14.320 --> 00:45:19.320
thing. Right now, you may
have heard, I think they say whatever

619
00:45:19.360 --> 00:45:22.840
you focus on is what will grow
or what will build or whatever. Right,

620
00:45:22.079 --> 00:45:24.719
that's just the way the mind works. The mind can't do two things

621
00:45:24.719 --> 00:45:29.559
really at a time very well.
Despite what you've heard about multitasking. The

622
00:45:29.639 --> 00:45:32.280
mind really likes to focus, and
if it focuses, it does very well

623
00:45:32.280 --> 00:45:36.719
on that thing. So how do
you help employees focus on something? You

624
00:45:36.760 --> 00:45:43.400
ask them questions. You know,
if I ask every time I see my

625
00:45:43.880 --> 00:45:49.760
son, hey how are you doing
on that math question? There, next

626
00:45:49.800 --> 00:45:52.119
time I see him, hey how
are you doing on that math question?

627
00:45:52.639 --> 00:45:55.320
Next time I see him, same
question, He's going to go off somewhere

628
00:45:55.320 --> 00:45:58.800
in his little world and say,
you know, what that keeps asking me

629
00:45:58.800 --> 00:46:01.800
about math? What is this math
thing? And whether he likes it or

630
00:46:01.840 --> 00:46:05.960
not, he's going to focus on
math a little bit more than he normally

631
00:46:06.000 --> 00:46:09.599
would. And that's how you get
people to focus. So you build habits

632
00:46:09.599 --> 00:46:14.760
of focus on specific things like engagement, and that's how the software works.

633
00:46:14.800 --> 00:46:17.360
Every Friday, you get an email
that invites you to answer a couple of

634
00:46:17.440 --> 00:46:23.880
questions about engagement, happiness or if
we're using doctor Elsa's book, purpose and

635
00:46:24.199 --> 00:46:31.880
those questions would help the employees over
time form habits are and cultures around those

636
00:46:31.920 --> 00:46:36.639
things. And then from that data, we take that data about all these

637
00:46:36.719 --> 00:46:39.079
questions we're asking over fifty two weeks
of a year, and then we give

638
00:46:39.079 --> 00:46:42.679
them advice. And that's where AI
comes in. I know a lot of

639
00:46:42.719 --> 00:46:45.960
people are wondering whether AI is good
or bad. Well, it's actually pretty

640
00:46:45.960 --> 00:46:50.760
good because it can give you great
advice on what to do given the data

641
00:46:50.760 --> 00:46:53.760
that you have in your organization.
So that's how our system works. Beautiful,

642
00:46:53.840 --> 00:46:55.920
and what a way to take us
into the finish. My gosh,

643
00:46:55.960 --> 00:47:00.679
Doctor Pelle, that was so much. Okay, So we know by now

644
00:47:00.679 --> 00:47:02.400
that this show was listened to by
people around the world, and they are

645
00:47:02.440 --> 00:47:07.159
interested in helping to create workplaces where
people actually thrive, want to come to

646
00:47:07.199 --> 00:47:08.840
work and do their best, and
we do business and betters to the world.

647
00:47:09.039 --> 00:47:12.920
What would you like to leave them
with? I would like to leave

648
00:47:13.000 --> 00:47:17.119
them with two things. First of
all, believe that it's possible to build

649
00:47:17.199 --> 00:47:24.960
cultures of profitable happiness, high engagement, high productivity, purpose and meaning you

650
00:47:25.119 --> 00:47:30.239
do it using software like I've just
described. And then the second thing I'd

651
00:47:30.239 --> 00:47:35.840
like to leave them with is you
can get that software right now for free

652
00:47:36.280 --> 00:47:40.039
because we are in a pre beta
phase. Our team has developed the software

653
00:47:40.079 --> 00:47:46.119
and we are looking for the right
small to medium sized enterprises or companies who

654
00:47:46.119 --> 00:47:51.159
would want to implement it so that
we can track their progress over time,

655
00:47:51.400 --> 00:47:53.840
because that data becomes the data we
use to go to market when we're ready,

656
00:47:54.039 --> 00:47:59.559
so they become prototype testers or beta
testers for us. So if anyone

657
00:47:59.639 --> 00:48:05.360
is interesting stid in having software that
really helps you build your culture of high

658
00:48:05.360 --> 00:48:09.440
performance, this is an opportunity to
get that without spending a dime. That's

659
00:48:09.480 --> 00:48:14.079
my author That's a pretty good way
to finish the show. Doctor Pele who

660
00:48:14.639 --> 00:48:17.079
bring it home all right, listeners
and viewers, He'll learn more about doctor

661
00:48:17.119 --> 00:48:20.599
Pella in the work that he is
doing. Where should they go Doctor pell

662
00:48:20.760 --> 00:48:25.960
What? What what website? Profitable
Happiness dot com is the software my personal

663
00:48:25.960 --> 00:48:30.159
speaking website If anybody wants to bring
me in to come do a little speech,

664
00:48:30.599 --> 00:48:34.320
is doctor Peli dot com. And
then of course I'm on LinkedIn and

665
00:48:34.480 --> 00:48:40.760
my handle is doctor play drpel E. Thank you listeners and viewers. Last

666
00:48:40.760 --> 00:48:44.719
week I missed the live show you
Know It's ketch. We recorded podcast if

667
00:48:44.760 --> 00:48:46.880
we were on the are with Alex
Bruckman, the author of Secrets of Next

668
00:48:46.960 --> 00:48:52.360
Level Entrepreneurs, Eleven powerful lessons to
thrive in business and lead a balance life.

669
00:48:52.400 --> 00:48:54.000
What a concept a balance life is
an entrepreneur? It was an amazing

670
00:48:54.000 --> 00:48:58.880
conversation. Next week we'll be on
the air with Alex Goorchev, the author

671
00:48:58.920 --> 00:49:02.320
of Fearless Innovation, going beyond the
buzzword to continuously drive growth, improve the

672
00:49:02.320 --> 00:49:06.599
bottom line, and enact change.
See you there. Remember that work is

673
00:49:06.639 --> 00:49:08.880
at least an important part of our
lives. It's integral to our being and

674
00:49:08.920 --> 00:49:13.159
it can be one of the best
adventures and means of realizing our potential and

675
00:49:13.239 --> 00:49:15.800
making the impact we crave. So
let's work on Purpose See you next week.

676
00:49:19.519 --> 00:49:22.000
We hope you've enjoyed this week's program. Be sure to tune into Working

677
00:49:22.000 --> 00:49:27.719
on Purpose featuring your host, doctor
Elise Cortez, each week on W FOURCY.

678
00:49:28.239 --> 00:49:31.920
Together, we'll create a world where
business operates conscientiously. Leadership inspires and

679
00:49:31.960 --> 00:49:37.320
passion performance, and employees are fulfilled
in work that provides the meaning and purpose

680
00:49:37.360 --> 00:49:39.639
they crave. See you there,
Let's Work on Purpose.