Customers Choose Trust and Employees Own Their Engagement

Today’s business climate calls for a move away from a focus on shareholder primacy to one that includes serving all stakeholders – customers, employees, suppliers, communities, and shareholders. Doing business in that world means more than ever, employees and customers are in the driver’s seat. And that translates to customers favoring trust-based relationships for purchases AND employees taking on more responsibility for their own engaged efforts on the job to ensure their own success. Welcome to the new frontier!