Create a Successful Business Without Compromising Your Lifestyle

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There are some people that make their
work just another thing they have to do,

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and there are those that make their
work something that they want to do.

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Welcome to Working on Purpose with your
host Elise Cortez. In our program,

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we provide guidance and inspiration from those
people who have found deeper meaning and

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personal connection to their work life.
It's beyond nine to five. It's working

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on Purpose. Now Here is your
host, Elise Cortez. Welcome back to

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the Working on Purpose Show. Thanks
for tuning in again this week. I'm

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your host, Elise Cortez, joining
you from Dallas, Texas, which is

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home base for me. This program
is all about helping people more meaningfully and

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productively connect with their work and equipping
organizations to do the same for their employees.

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I bring on guests to have a
particular perspective or experience that I think

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expands the conversation about work and the
workplace, and I often draw on the

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meaning work research I've been doing over
the last fifteen years, the work that

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i do at Insignium, a global
magma consulting firm. I'll give the program

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in just a second, but let
me thank my media partner and sponsor,

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jobbing Dot com. They are the
leading locally focused job board in the nation,

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and they are dedicated to helping employers
find quality talent in their own backyard

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while giving job seekers control over their
or their actual search. If you missed

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the show last week, we were
on the air with Judy Hoberman, who

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is the president of Selling in a
Skirt. She's an international speaker, trainer,

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coach, and mentor. We talked
about the differences between men and women

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at work and what each can learn
from the other. Managing productivity, and

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her soon to be released book called
Walking on the Glass Floor, which she

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plans to launch into a movement in
her own war women into leadership positions across

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the globe. She is a truly
a woman up to something. It was

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really a great conversation with us.
This week is Joy Shudekoff, the recognized

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leader for business lifestyle design for women
and the founder of her business consulting practice

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called Smart Women, Smart Solutions.
Joys the author of What's Next, The

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Seven Steps did or Your Big your
Big Idea and create a wildly successful business.

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She joins us to day from Los
Angeles. Joy, Welcome to working

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on Purpose. Hi at least,
good morning, Happy to be here,

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Good morning, good afternoon for me
and you. Yeah, it's happy to

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have you here. And I want
to also thank I think it was Heidi

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Murray of Leadership Women who brought us
together. So thank you Hide if you're

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listening, for bringing me joy.
And I mean that in all aspects.

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Double Chandra all the way. So
I want to get as much as I

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can out of your joy in the
short time that we have together. And

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I really want to make sure that
I guess understand the tremendous pearl they're getting

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in you. So will you kick
us off just by just talking briefly about

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that background of yours. You've really
really been on a fantastic journey of your

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own in terms of work. Yeah, thank you, Elise. You know

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it's it has been a wild ride. I've been actually a serial I guess

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I would call myself a serial entrepreneur
or for almost thirty years, which is

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kind of hard because you know,
it feels like yesterday. And so just

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to give your listeners a snapshot,
I started my first company when I was

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twenty nine years old, and you
know I didn't I think it's important for

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people to hear that I didn't grow
up thinking I was going to be an

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entrepreneur, don't I think I barely
understood what that was. I was working

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for someone else, maybe like many
of your listeners, And in my early

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twenties, I found out that.
I just remember one year, was around

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the holidays, going in to see
my boss for my review, and of

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course the review was glowing. He
said he was very happy to have me

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as part of the company. But
the fact is there weren't going to be

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any bonuses that year. And oh, by the way, I was earning

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at top of scale, and I
wouldn't be getting a raise for the next

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year. So you can imagine my
disappointment. And so I went back to

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my desk, and I went home
for the holidays, and I didn't do

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anything at first because I didn't know
what to do. I was just very

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sad and disappointed because there was a
lot more that I wanted out of life.

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But although I was earning a competitive
salary, it certainly did not deliver

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to me all of the things that
I wanted to experience in the city of

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Los Angeles. And for those of
you, those of you who've ever been

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to Los Angeles, you know that
it's very it's a very expensive city to

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live in. And so my first
tip for everyone is always be curious.

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Because I started my first business because
a receipt for a piece of equipment was

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in the orthopedic medical industry, a
piece of orthopedic equipment, a receipt came

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across my desk, which shouldn't have
because I was in marketing. That's my

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background. I've I've always been in
marketing. And I saw what was being

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built out for this piece of equipment, and I found out how much it

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cost to manufacture through making just a
few quick phone calls and I could do

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the maths. You know, it
didn't didn't take a rocket Sciences to figure

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that out. There was a lot
of profit there. So very long story,

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I'll dial it forward. I started
a business h with those pieces of

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equipment, a medical equipment business.
That was my first business at twenty nine.

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There's a story we could do a
whole nother show on about how how

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hard it was to get the money
for the first ten thousand dollars so I

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could buy the darned equipment. So
I wasn't easy, but I was persistent

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and I started my first business and
that business did extremely well about eighteen months

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after I started the business, I
was able to leave my job, and

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which was really a gratifying feeling and
at the same time scary as heck,

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because I didn't really know what I
was doing, and that that business was

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a very successful company. I owned
it for about twelve years that ended up

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going international, and before I sold
the company, we were we had sales

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and excess of two million dollars a
year. There's a lot to that,

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obviously, a lot of a lot
of reps in towns, a lot of

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success, and a lot of failure. I want to say that upfront for

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people to hear, but I learned
from my failures hopefully. And you know,

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at that time, at least my
husband had just gone through some By

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that time, I was married,
we were thinking about having a family.

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I wanted I wanted to get off
the road. My business was a great

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business, but it required a lot
of travel, and I knew if I

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wanted to have a family that I
needed to change the way I worked,

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and so I sold my business.
After my first child was born. My

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son and my husband had also come
through a very serious surgery. He had

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a kidney transplant, and I knew
I just wanted to change the way I

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worked, and I took a little
bit of time off and I realized that

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I just loved business. It's in
my blood. I had to get back

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to doing something. And so I
know, almost thirteen years ago, started

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Smart Women Smart Solutions, which is
a as you said, coaching consulting company

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for women entrepreneurs. Because I knew
one thing. I knew I had a

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lot of things I could share,
a lot of solutions, a lot of

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help, a lot of encouragement I
could share with other women because of my

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own journey. And that's that's sort
of how I got to where I am

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today. That is just a beautiful
rendition. Joy And can I really appreciate

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so many things about that. There's
a loss I could say about that.

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But one thing I do want to
get to absolutely is I'm starting now to

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wonder, based on what you've just
narrated, if that is why you focus

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on lifestyle design in the context of
someone wishing to start their business. Is

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that right? That it is?
It is? You know? I think

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that the first Now, when I
was in my twenties, I had no

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idea of what this was, or
this whole concept of values or I a

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least, because all I thought about
was I just want to make a lot

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of money and and and and you
know, drive my fancy car and live

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in my great apartment. And and
you know, I was unmarried, no

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kids. I don't even think I've
met my husband by that time. But

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as you, as we mature,
we start to think about our time in

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a different way, because we start
to realize that, you know, I

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always say that time is like the
elusive lover, you know, we can

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never get enough of it. And
and so I started to think about how

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I wanted to structure my second business
so that and help other people do that,

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other women, so that you can
enjoy having a successful business and a

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successful life. And I think the
first place you have to look when you

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when you want to have a lifestyle, uh is what are my what are

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my values? You know, what's
my number one core value? What's my

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number two? Number three? And
I think your life has too needs to

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be designed around those three core values
for you to really be successful. Right.

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I love that. And I don't
know that I've ever seen that.

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I've never seen the idea of lifestyle
design in terms of how to create a

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business you and I know you are
considered a recognized leader in that in that

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capacity. But it is the first
time I've really heard that phrase attached to

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creating a business like that. It
makes so much sense. Why I didn't

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do it when I was on my
own, I don't know. But when

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you when I when you do think
about this, so I know that today

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you still coach women? Is that
right? Are you still doing coaching?

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Oh? Yes, yeah, okay, okay, that's exactly what I do.

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Yeah, okay. I wasn't sure
if you if you had time left

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in your in your day for that. Because but when I want to talk

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about here, because this is where
where it gets really interesting. I had

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a couple reach out to me saying, you know, I saw that you're

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going to have joy in your show, and you know, these are people

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that kind of want to start their
own their own business. And so when

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we talk about vision, somebody has
something that they want to do for themselves

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in terms of business. They've got
some idea, some context. What do

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we need to understand about vision when
starting a business? And then I don't

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know if you can actually thread it
through with what you just said about values,

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Well, you want your it's a
great question. You want your vision

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to match your values, of course, because if you set a vision for

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yourself, as an example, to
start a business, let's say as a

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woman that requires a tremendous amount of
travel and you've got three kids under the

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age of fifteen at home, right
right, I don't know that that really

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does that make sense? You know? Absolutely? Yeah, So you have

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to think about your vision in terms
of your values when you're setting this up,

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if you want to enjoy it in
all areas of your life. And

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to me, as I was saying
to someone just yesterday, that success to

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me doesn't matter what the bank account
says. Success to me means, you

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know, have you built a successful
business and not given up every other part

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of your life to get there?
You know, you know? And I

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see examples of that all the time. And I also see people who are

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quite successful and they have a great
relationship with their parents, they have a

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great relationship with their children and their
spouse or partner, and that to me

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is success right there, and yeah, and it can be achieved. So

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you need to look at that.
And the other thing I want to throw

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out there though, because I think
this can sometimes be a challenge for women.

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I don't like to. I'm sorry
to be a gender but it's that

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I work with women all day and
so I see this more than men.

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And that is when you're setting a
vision for your business. For those of

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you who feel like you're going to
go out and need venture capital or you're

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going to need an angel investor.
The one thing I will say about that

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is is that you really do need
to create the big picture for those types

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of conversations, because investors are looking
for how big can this really get,

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not what your very next step is
going to be? Right, So that's

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a key part of it as well. I just want to throw that in

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because it's something that I've been seeing
a lot of lately. And but you

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want to really think about, you
know, drawing a line down the center

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of the page, if you will, and say, what's my vision and

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how can I craft that so that
it continues to weave into my values?

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Okay, great, Yeah, I
want to ask you about growth. But

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before we do that, is there
anything else that you want to make sure

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that our listeners get about when it
comes time for when around the notion of

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starting a business that that really matters
for them. Anything else that you want

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to you want them to get Yeah, yeah, I thank you because you're

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very intuitive, you could hear.
I just I don't want to I don't

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want to run over time, so
I'm trying to choose things carefully. The

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other thing, too, I think
if you're sitting in your office or in

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your house and you've got a big
idea and you're thinking about starting a business,

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you know, I think it's always
better to have an oops, oops

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is better than what if? Right? So go ahead? Right? And

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this is something that I see a
lot of well I'm going to I'm just

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waiting to get it perfect, or
I'm waiting for the right time, or

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I'm waiting for the perfect time.
I got to tell you, there's no

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perfect time to start a business.
You just have to start, you know,

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And and it's there's no you know. One of the things that I

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always share with my clients or women
that I speak with is that when how

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will we know when it's perfect?
I mean, how will we know?

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I don't know what that looks like, So I don't know if I'll know

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when it's perfect, but I will
know when you when you actually put the

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idea out into the marketplace and we
start to get some feedback and we start

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to see what people think of it. So I always say, let's make

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an oops is better than what if? Like, oh gosh, what if

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I hadn't been the person who discovered
the post it pad? Well, you

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know what, you didn't, but
you probably when they discovered it or they

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put it on the market, they
probably had a lot of oops. Mess

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that up. Let's go back to
the drawing board. But look where they

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are today. So what I get
from that joy is you gotta be you

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gotta be an action, right,
you can't be an analysis paralysis? Is

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that partly what you're saying relutely?
Movement will always beat meditation? Okay,

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movement will beat meditation. I love
this so many great phrases I'm getting out

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of this. Okay. So so
let's say we've we've done this joy right,

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We've got this business off off and
running there. We're getting a little

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bit of traction to start to make
some money here. What kinds of things

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do you see business owners getting stuck
at it this level to prevent them from

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going on to the next level.
So they've they've got traction and now they're

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starting to grow. What what's the
stopping place there, well, you know,

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typically at least what I see is
it's it's starting to delegate and build

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that team. That's typically because if
you when you when you first get started,

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it's just you typically and you're you
know, you're answering the phone,

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you're doing all the emails, you're
fulfilling the orders. You know, you're

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providing a service. But as you
start to grow, even a little bit,

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you need to start delegating. And
this is a very hard thing for

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renegade entrepreneurs to do because we're risk
takers. Were a lot of times,

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we're type A personalities sometimes and we
think that we know it all and we

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want to micromanage, and or we
don't hire at all because we think,

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well, gosh, if I hire, it's going to cost me money.

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And the fact is is that this
is a huge mistake that people make,

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and I have to say typically more
women than men, in that we keep

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piling the work on, you know, and working late into the night or

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early in the morning. And the
key is is to actually outsource as quickly

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as you can the smallest of details
so that you can use that time to

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go out and create more sales and
to grow the brand. That's the biggest

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mistake I see at that level.
That is so crisp. And I can

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tell you that for the years that
I was on my own, I can

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I know I made that mistake.
I actually I was very slow to get

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help. So charge guilty as charged, just as you say, Joey.

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Yeah, but it's normal, very
normal. You know. It's it's so

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and I understand it. I'm shaking
my head, but at the same time,

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it's you know, it's it's always
good to say, you know,

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we have to start looking at what
are the here, here's a great way

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to look at this for everybody on
the listening. And that is one of

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the things that I have my clients
do is make a list of everything that

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they're doing in their business, down
to you know, buying paper clips or

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sharpening pencils. And they have to
keep that list for a week and then

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we come back and here's the second
part of the of the exercise. Then

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they have to circle with the red
pen the things on the list that only

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they can do, only they can
do. And I'll tell you, out

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of a list of thirty items,
there's only about three things that is beautiful,

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solid advice, and it's great way
to take us into our first break.

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Joy, I'm your host, Alice
Cortez. We're on the air with

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Joy shudikof of Smart Women, Smart
Solutions and the author of What's Next.

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00:17:00.000 --> 00:17:03.480
Seven Steps to discover your big idea
and create a wildly successful business. She

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00:17:03.599 --> 00:17:07.119
joins us today from Los Angeles,
California. We've been talking a bit about

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how to create a lifestyle design business
and the vision that goes into that.

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After the break, we're going to
get into cash flow and scaling. Stay

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00:17:15.599 --> 00:17:30.240
with us, Become our friend on
Facebook, post your thoughts about our shows,

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00:17:30.240 --> 00:17:33.960
and network on our timeline. Visit
Facebook dot com, Forward Slash Voice

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00:17:33.960 --> 00:17:40.119
America. Alise Cortez is a speaker
and engagement and development catalyst. She designs

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00:17:40.160 --> 00:17:45.599
and delivers professional development, leadership and
engagement workshops and can bring her expertise to

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00:17:45.640 --> 00:17:49.680
your organization. She will help ignite
meaningful development within your workforce that will increase

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00:17:49.759 --> 00:17:55.319
employee engagement, performance and retention.
To learn more or to invite a lease

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00:17:55.400 --> 00:18:00.079
to speak to your organization, please
visit her at www dot leasetz dot com.

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00:18:00.240 --> 00:18:04.720
She would welcome the opportunity to help
get your employees working on purpose.

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00:18:07.440 --> 00:18:11.319
Have you friended us on Facebook yet
why not? Just go to Facebook dot

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00:18:11.359 --> 00:18:15.640
com, forward slash Voice America or
search for the keywords Voice America. Once

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you are part of our Facebook network, you'll receive daily messages about what's happening

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Talk radio network, and you can
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on our timeline. Just go to
Facebook dot com, forward slash Voice America

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00:18:30.319 --> 00:18:42.880
or search for Voice America. This
is Working on Purpose with Elise Cortez.

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00:18:44.359 --> 00:18:48.160
To reach our program today, please
call in to one triple eight three four

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six nine one four one. Again, that's one triple eight three four six

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00:18:52.000 --> 00:18:57.880
nine one four one. You may
also send an email to Elise ali Se

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00:18:59.079 --> 00:19:04.960
at Elise Ortez dot com. Now
back to Working on Purpose. Thanks for

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00:19:06.000 --> 00:19:08.119
staying with us, and welcome back
to Working on Purpose if you're just joining

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00:19:08.200 --> 00:19:12.400
us. My guest is Joy Shudakov. They're recognized leader for business lifestyle design

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for women and the founder of her
business consulting practice called Smart Women, Smart

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00:19:17.640 --> 00:19:21.480
Solutions. Joy is the author of
What's Next, The seven steps to discover

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00:19:21.559 --> 00:19:25.079
your big idea and create a wildly
successful business. I'm your host, Alice

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Cortez, So Joy, you and
I were chatting on the break a little

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bit here and I wanted to get
into cash flow, but I do recommend

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I also recognize that there were more
things we could have said about strategy in

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terms of crafting our business. Can
you can you speak to that before we

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go on to cash blow? Yeah, I can. I'll give you quickly

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there are what I call the five
ps of developing a powerful strategy for your

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business, and I'll just touch on
them briefly. You know, the first

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one really is the purpose of if
you could sit down and actually with a

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piece of paper, pencil or on
your laptop and take yourself through this exercise.

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But there's the purpose. Why why
does this company exist? Why did

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I start the company? What's the
reason? Right? That's the first thing.

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The second thing is the people,
and that is, you know,

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who's the who's the product or service
for? What do they care about?

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So really looking at the end user, not you yourself as the founder,

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but the end user who will use
this product or service? What is it

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they care about? And getting really
clear about who the demographic is. The

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third thing is the perception you know
what, what does your ideal client believe?

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What would what would you like them
to believe about your company? Right,

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so what's their perception about your company, service, or product, the

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industry and what do you want them
to believe? Because this is what you

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would write in your copy and how
you would how you would brand yourself in

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the marketplace. The fourth p is
product, and that is what do these

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people really want? How do we
create value for the customer? So this

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is really key is determining when you
make a product, is it what is

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it they want to see in the
product or the service, and making sure

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that you include those ingredients or pieces
so they'll actually want to buy it.

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And the last thing is very key
is the promise. You know, how

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can how can we reduce customer's sphere
of buying from us? What's my guarantee?

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So that's a you know, we
want to make it as easy as

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possible for people to buy from us, So how can we reduce their risks

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so they'll go ahead and make the
purchase? So those are really five key

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questions that all start with the pe
that someone could sit down and ask themselves

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when they're getting ready to build a
strategy for their business. Great stuff,

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Joy, I really appreciate just how
much meat you're giving me and our listeners.

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So this is this is great.
I've been writing things furiously myself,

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so thank you. Okay, Well, let's talk about let's talk about cash

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flow, the ever present challenge of
cash flow. I can remember several years

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ago when I was doing my research
and interviewing some of to be wanting if

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you were accountants, and they talked
about you cashflow just like this, you

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00:21:59.519 --> 00:22:03.839
know, this incredibly important thing that
that that's their focus. But what mistakes

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do new entrepreneurs usually make in this
critical air of running a business? What

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have you seen there? Well,
the mistake they make is that they never

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look at it. You know.
It's and let's so let me explain.

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Uh, you know, we start
a business, we're excited, we're so

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passionate about the product or service that
we're going to bring to the marketplace.

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I mean, it's something we've been
probably dreaming about, envisioning about for years,

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right, and so we're we're finally
excited to bring it, and so

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we're so we spend uh, you
know, so much time getting it out,

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talking to people, marketing it and
doing all of these things that we

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sometimes forget to look at the bank
account and say, wait to hank hank

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on, wait a man, or
whoa are the are the dollars I'm currently

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spending is actually giving me a return
on my investment? Am I actually making

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money from the things I'm doing?
And uh, I see this so much.

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And that's why it's it's critical for
for beginning entrepreneurs or who are just

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out of the gate to really take
to really take the time to look at

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their numbers and figure out if the
money they're spending is actually working to bring

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people into their concept or into their
service or product. And I'll know,

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and I know why they don't do
it at least listen, looking at your

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numbers and looking at profit and loss
statements. It is not the sexy part

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of owning a business, let's face
it, but it's something that we have

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to do. And that's the biggest
mistake I see is people just don't ever

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look at their numbers. And that's
why some you know, in many cases,

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they end up in the red.
Yeah, I think you're absolutely right,

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just just being asleep at the wheel. And I remember that one of

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the accounts I know you used to
say things like he was amazed that people

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would actually say, well, I
still have checks, and so I must

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be okay, right, right,
right, right, So you gave some

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other really fantastic pearls about the other
subjects. Are there certain things that you

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really want to make sure our listeners
get about? Cash flow? Yeah?

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Sure, so I would recommend that
you obviously run a profit loss statement for

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your business. Get in the habit
of doing that, even in the very

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beginning, even when you're spending more
money than is actually coming back to you

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into the business. You know,
get into the habit of setting setting up

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a time at at least once a
month, I recommend twice a month,

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but at least once a month to
look at where is all my money going

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and do we really need all of
that. One of the things that we

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do, and I have all my
clients do at least twice a year,

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is evaluate their expenses. So look
at how many how many software you know,

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how many pieces of software have you
purchased for different things that you're launching

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that you actually don't even need anymore. For example, here's a simple one.

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Let's take survey Monkey. Survey Monkey
is a great to and I have

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used it over the years, many
many times. But I only run surveys

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maybe twice a year, so I'm
not going to keep that expense on my

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on my budget for twelve months.
But some people order it and then they

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just paid the monthly fee for twelve
months and they only use it two months

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out of the year. That's that's
uh. Those are those are expenses that

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we should we should be pay careful
attention to and get rid of them because

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all of those things add up,
right. Just trying to think if there's

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00:25:33.240 --> 00:25:36.559
something else I want to share with
you about cash flow. I mean,

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I just I think that it's important
to look at how much money you're spending

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to acquire a customer. You know, what are you how much marketing dollars

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are you spending to acquire that customer? And are you getting a return on

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the investment? Are you getting back
more than you spent to acquire the customer?

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Does that make sense? It sure
does, yes, And again I

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appreciate the specificity of the kinds of
things you're bringing up because I really think

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it brings home the concepts that you're
sharing with us. Joy. So if

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this is great, I feel so
good about sharing you with my listeners,

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Thank you so much for coming on
good stuff. Yeah, you're welcome.

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So scaling next is what I wanted
to get to here, you know,

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this whole wonderful thing of let's we've
got something good here, We're getting some

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traction. Now we got to scale. And I know that you talk when

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00:26:22.079 --> 00:26:27.119
you're coaching with women to as they
scale to watch out for burnout. And

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00:26:27.119 --> 00:26:32.720
I think I think you mentioned seven
essential questions that owners need to ask themselves

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00:26:32.759 --> 00:26:36.079
around this, So can you help
us with scaling? Maybe those questions would

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00:26:36.079 --> 00:26:41.480
be great? Yeah, sure,
one I already h talked about in the

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00:26:41.759 --> 00:26:45.680
setting your strategy. But it's always
good every every year to start out the

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00:26:45.759 --> 00:26:51.279
year asking yourself why did you start
the business? Because you want to review

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00:26:51.359 --> 00:26:53.319
why? Why the heck are we
getting up and doing this every day anyway?

385
00:26:53.440 --> 00:26:56.519
Right? I mean? Is do
we still love it as much as

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00:26:56.559 --> 00:27:00.839
we did the first day that we
launched it? A second great question is

387
00:27:00.920 --> 00:27:06.240
do you have a clear and focused
plan to give you the edge you need

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00:27:06.559 --> 00:27:10.160
to get to where you want to
be? So, you know, are

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00:27:10.319 --> 00:27:14.079
do we have a plan to get
to this next level in our business that

390
00:27:14.079 --> 00:27:17.119
we're going to Are we just sort
of shooting in the dark here and just

391
00:27:17.240 --> 00:27:19.480
throwing things against the wall and hoping, you know, something will stick.

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00:27:21.000 --> 00:27:22.720
By the way, when you start
your business, you should be throwing a

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00:27:22.759 --> 00:27:26.880
lot of spaghetti against the wall and
to see what will stick. That's okay,

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00:27:26.920 --> 00:27:30.680
But once you gain traction, it's
really key to hone in on what's

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00:27:30.720 --> 00:27:34.799
working and what's not working, which
actually ties back to how you spend your

396
00:27:34.839 --> 00:27:41.720
cash. Number three, do you
have all the clients and customers and repeat

397
00:27:41.759 --> 00:27:45.039
business that you want? I'm going
to really highlight the word repeat business.

398
00:27:47.200 --> 00:27:52.240
One of the things that I think
that we can tend to forget about,

399
00:27:52.319 --> 00:27:57.799
and it's the easiest, easiest piece
of business we can bring in is repeat

400
00:27:57.839 --> 00:28:02.279
business. You know the old sang
elise, A bird in the hand is

401
00:28:02.279 --> 00:28:07.640
worth two in the bush. And
I see a lot of people always looking

402
00:28:07.680 --> 00:28:11.880
to acquire another new customer, another
new customer, which is great, But

403
00:28:11.000 --> 00:28:15.039
let's look at your existing customer base
that already knows you, likes you,

404
00:28:15.119 --> 00:28:19.160
and trust you. Is there something
else you can develop to get them to

405
00:28:19.240 --> 00:28:26.359
buy again? Is there a way
to get them to re enroll for another

406
00:28:26.440 --> 00:28:30.720
period of time after they've worked with
you? This is golden and It will

407
00:28:30.759 --> 00:28:34.200
bring way more profit to your bottom
line because you didn't have to spend any

408
00:28:34.240 --> 00:28:40.279
money to reacquire that client. This
is so key and it's so easy,

409
00:28:40.720 --> 00:28:45.599
and I see people missing this point
all the time. So really important to

410
00:28:45.640 --> 00:28:49.960
work on that repeat business because you
bring more profit. The fourth one is

411
00:28:49.960 --> 00:28:55.119
do you have effective systems in place
to run a smooth operation? Right?

412
00:28:55.839 --> 00:28:59.640
This is one really big thing I
work with my clients on who have a

413
00:28:59.680 --> 00:29:03.839
stab which businesses? Is that what
are your processes? What systems do you

414
00:29:03.880 --> 00:29:07.839
have in place so that more things
are automated and we actually at least go

415
00:29:07.920 --> 00:29:12.960
to we dial it back to what
happens when somebody sends an email or calls

416
00:29:14.000 --> 00:29:17.480
on the phone. What phone number
are they calling, what's the message?

417
00:29:17.480 --> 00:29:19.279
Who answers, who picks that message
up? How long does it take for

418
00:29:19.279 --> 00:29:22.720
someone to get back to them?
I take them through an entire process.

419
00:29:23.000 --> 00:29:27.680
So we get these systems down so
that the sales happen quickly and more efficiently.

420
00:29:30.920 --> 00:29:33.680
Is this helpful? This is great? Keep going okay, okay,

421
00:29:33.680 --> 00:29:38.079
great? So then the next question
is really is your you know, is

422
00:29:38.079 --> 00:29:44.839
your current marketing attracting exactly who you
want as customers and clients, right,

423
00:29:45.119 --> 00:29:47.839
you know, are you are you
happy when you wake up in the morning

424
00:29:47.880 --> 00:29:49.960
and you're happy to go to your
office because you love the people you're working

425
00:29:51.000 --> 00:29:53.400
with or serving, or it's just
like, oh, these are just the

426
00:29:53.440 --> 00:29:56.160
people I the clients I'm attracting,
and I just have to do it to

427
00:29:56.200 --> 00:30:00.640
get by. That just signals to
me that you're you're sending the wrong You've

428
00:30:00.680 --> 00:30:04.720
got the wrong marketing message because you're
attracting the people that really, you really

429
00:30:06.160 --> 00:30:10.279
aren't the ideal people to your business, so that you have to take a

430
00:30:10.279 --> 00:30:14.839
look at that. And then again, you know, the other question is

431
00:30:14.880 --> 00:30:19.160
always do you have a system in
place to easily and effortlessly determine how much

432
00:30:19.200 --> 00:30:22.359
money is coming into your business and
how much is going out? Which I

433
00:30:22.400 --> 00:30:27.839
talked a little bit about earlier.
Very key to have clear systems on how

434
00:30:27.880 --> 00:30:30.960
much are we spending, how much
are we bringing in, and let's evaluate

435
00:30:32.000 --> 00:30:34.839
what we need to keep and get
and eliminate. And last, but certainly

436
00:30:34.880 --> 00:30:38.160
not least, is how you know. I always ask how would you describe

437
00:30:38.200 --> 00:30:44.720
your energy and enthusiasm for your business
right now? And you know, are

438
00:30:44.759 --> 00:30:48.079
you excited to throw back the covers
and jump out of bed every morning degree

439
00:30:48.119 --> 00:30:52.720
today or you know, it's like
I'm in my pj's until noon, joy,

440
00:30:52.799 --> 00:30:57.559
and I have no real schedule,
and I'm completely burned out. You

441
00:30:57.599 --> 00:31:03.599
know. So those are really the
seven questions that you know, women should

442
00:31:03.599 --> 00:31:07.400
really ask themselves to make sure that
they're on track and are ready to grow

443
00:31:10.160 --> 00:31:14.839
fantastic. I I just there's so
much there. And I was listening to

444
00:31:14.880 --> 00:31:18.000
you talk, and I was just
thinking to myself, how amazing you must

445
00:31:18.039 --> 00:31:19.599
be to work with, What a
gift you must be for the people that

446
00:31:19.640 --> 00:31:23.720
you coach. And I wish I
wish that I would have met you years

447
00:31:23.720 --> 00:31:26.240
ago when I was on my own. I wish I would have met you.

448
00:31:27.680 --> 00:31:30.920
But I'm glad I know you now. Well, I'm going to say

449
00:31:30.960 --> 00:31:33.440
you know me now. At last, you know me now, and I

450
00:31:33.480 --> 00:31:34.839
one of these days I'm gonna meet
you in person. There's there's no two

451
00:31:34.880 --> 00:31:38.160
ways about it. As I like
to say, you can run for me,

452
00:31:38.240 --> 00:31:44.559
but you can't hide from me forever. O. Well, I won't

453
00:31:44.640 --> 00:31:47.920
hide, I promise, Okay,
good. Well. Another thing that I

454
00:31:47.960 --> 00:31:52.240
was thinking about when you were talking
is just you know, when you're really

455
00:31:52.319 --> 00:31:55.880
doing this well and you've got this
thing humming. You know, there's a

456
00:31:55.920 --> 00:31:59.200
lot to manage when you're when you're
running your own business, and I one

457
00:31:59.240 --> 00:32:01.799
of the things I'm avery aware of
today as a management consultant is just how

458
00:32:01.799 --> 00:32:06.640
many businesses start to lose their edge
because they don't have the eye and the

459
00:32:06.680 --> 00:32:10.839
balls as they're looking for new venues
and staying relevant. So I wanted to

460
00:32:10.880 --> 00:32:15.799
ask how you how you coach your
your your people with so much spinning,

461
00:32:15.839 --> 00:32:19.720
so much to actually keep your eye
on the ball. How do they keep

462
00:32:19.759 --> 00:32:22.720
looking for opportunities to build the business, leverage into new venues, and make

463
00:32:22.759 --> 00:32:28.400
sure that they aren't becoming irrelevant.
Yeah, sure, no, it's a

464
00:32:28.400 --> 00:32:34.359
good question. So I think the
easiest thing to do is to first look

465
00:32:34.440 --> 00:32:38.880
at where is my target client present
and hanging out a lot. So,

466
00:32:39.359 --> 00:32:44.160
in other words, if you've got
a group that's that's a younger, If

467
00:32:44.160 --> 00:32:47.519
your if your product or service is
geared more towards the younger twenty somethings,

468
00:32:47.880 --> 00:32:52.079
you know, you've got to make
sure that you're on Instagram and Snapchat because

469
00:32:52.119 --> 00:32:53.839
you're you're you're in front of them, right, that's where they are.

470
00:32:55.240 --> 00:33:00.079
You know, I'm just using that
as an example. Social media can be

471
00:33:00.200 --> 00:33:02.200
good, but I'm a big believer
that you need to actually get out and

472
00:33:02.200 --> 00:33:06.160
shake people's hands and look them in
the eye. So I would say,

473
00:33:06.160 --> 00:33:10.359
look for opportunities where you know your
client that you want to work with and

474
00:33:10.400 --> 00:33:15.799
grow with, where they are where
they tend to be present, and I

475
00:33:15.839 --> 00:33:20.759
would make myself available to join into
some of those networking activities. And you

476
00:33:20.839 --> 00:33:23.519
have more time for that, at
least when you have built a team,

477
00:33:23.759 --> 00:33:29.519
when you have people supporting the vision
and doing things for you in your business,

478
00:33:30.279 --> 00:33:32.880
because you have more time to get
out and network and leverage yourself,

479
00:33:34.119 --> 00:33:37.359
right. So I would say that's
one of the ways. The other thing

480
00:33:37.400 --> 00:33:44.200
I want to just say about that
is but do things that you enjoy and

481
00:33:44.319 --> 00:33:49.559
feel comfortable doing. So my best
example on this is that I enjoy public

482
00:33:49.640 --> 00:33:52.960
speaking, but you know, I
have clients and friends who don't, and

483
00:33:53.079 --> 00:33:57.359
I always say to them, if
you don't enjoy public speaking, I wouldn't

484
00:33:57.400 --> 00:34:00.400
make that my go to marketing tool
because it can be quite painful if you

485
00:34:00.440 --> 00:34:05.440
don't enjoy it, and you know, figure out what it is you love

486
00:34:05.519 --> 00:34:08.639
to do. I have some clients
who are just beautiful writers, just amazing

487
00:34:08.719 --> 00:34:14.440
writers with the written word, and
so they know they write books about what

488
00:34:14.480 --> 00:34:17.320
they do, or they're great bloggers. They're using their gift to get more

489
00:34:17.400 --> 00:34:22.679
business. In that way, I
think it has to be enjoyable, because

490
00:34:22.679 --> 00:34:25.599
I think people can see through that. If you're out looking for new business,

491
00:34:25.880 --> 00:34:30.039
but you're doing something that you really
don't enjoy, is that helpful.

492
00:34:30.599 --> 00:34:34.679
It's very helpful, and I completely
agree with you. And yet again,

493
00:34:34.800 --> 00:34:37.199
joy another great way to take us
into our next break, which happened again

494
00:34:37.239 --> 00:34:40.800
so very quickly. I'm Alice Cortez, your host to a bit on the

495
00:34:40.800 --> 00:34:45.800
Air with Joyce Hutakoff of Smart Women, Smart Solutions and the author of What's

496
00:34:45.880 --> 00:34:49.599
Next, The Seven Steps to discover
your big idea and create a wireless successful

497
00:34:49.639 --> 00:34:52.239
business. To join us to day
from Los Angeles, California. After the

498
00:34:52.280 --> 00:34:55.880
break, we'll get more into how
to manage productivity and actually build that team

499
00:34:55.920 --> 00:35:07.000
to help us along our way.
Stay with us, become our friend on

500
00:35:07.039 --> 00:35:10.559
Facebook, post your thoughts about our
shows and network on our timeline. Visit

501
00:35:10.599 --> 00:35:15.960
Facebook dot com, Forward slash Voice
America. Alise Cortez is a speaker and

502
00:35:16.119 --> 00:35:22.679
engagement and development catalyst. She designs
and delivers professional development leadership and engagement workshops

503
00:35:22.800 --> 00:35:28.519
and can bring her expertise to your
organization. She will help ignite meaningful development

504
00:35:28.559 --> 00:35:32.679
within your workforce that will increase employee
engagement, performance and retention. To learn

505
00:35:32.679 --> 00:35:37.559
more or to invite Elise to speak
to your organization, please visit her at

506
00:35:37.719 --> 00:35:43.079
www dot Elise Cortez dot com.
She would welcome the opportunity to help get

507
00:35:43.119 --> 00:35:49.320
your employees working on Purpose. Have
you friended us on Facebook yet? Why

508
00:35:49.360 --> 00:35:52.400
not? Just go to Facebook dot
com, forward slash Voice America or search

509
00:35:52.440 --> 00:35:55.840
for the keywords Voice America. Once
you are part of our Facebook network,

510
00:35:55.880 --> 00:36:00.159
you'll receive daily messages about what's happening
with our shows, this week's feature guests,

511
00:36:00.280 --> 00:36:04.760
and new happenings at the Voice America
Talk radio network, and you can

512
00:36:04.760 --> 00:36:07.280
add your voice to the always active
discussions on our timeline. Just go to

513
00:36:07.320 --> 00:36:20.599
Facebook dot com, forward slash Voice
America or search for Voice America. This

514
00:36:20.880 --> 00:36:24.760
is Working on Purpose with Elise Cortez. To reach our program today, please

515
00:36:24.800 --> 00:36:30.280
call in to one triple eight three
four six nine one four one. Again

516
00:36:30.360 --> 00:36:34.719
that's one triple eight three four six
nine one four one. You may also

517
00:36:34.760 --> 00:36:42.199
send an email to Elise Ali se
at Elise Portez dot com. Now back

518
00:36:42.239 --> 00:36:46.119
to Working on Purpose. Thanks for
staying with us, and welcome back to

519
00:36:46.159 --> 00:36:50.920
Working on Purpose if you're just tuning
in. My guest is Joy shutakof,

520
00:36:50.960 --> 00:36:54.320
the recognized leader for business lifestyle designed
for women and the founder for business consulting

521
00:36:54.320 --> 00:36:59.760
practice called Smart Women, Smart Solutions. Joy is the author of What's Next.

522
00:37:00.079 --> 00:37:02.840
Seven Steps to Discover your big idea
and create a wireless successful business.

523
00:37:04.280 --> 00:37:07.920
I'm your host, Alice Cortez.
So this next segment here I wanted to

524
00:37:07.920 --> 00:37:10.360
get into and you've alluded to this
already a few times, Joy, and

525
00:37:10.400 --> 00:37:14.559
this that whole notion of starting to
build a team so we have more time

526
00:37:14.599 --> 00:37:17.199
to do the stuff that just we
can do. And of course along with

527
00:37:17.280 --> 00:37:22.400
that comes in my thinking, the
productivity piece. So first, where do

528
00:37:22.440 --> 00:37:27.480
you notice that business owners really waste
their precious time the most? Where is

529
00:37:27.480 --> 00:37:31.320
it that they get lost when it
comes to productivity? Hands down? Social

530
00:37:31.320 --> 00:37:37.960
media? Really say more about that, because I'm probably guilty. Go ahead.

531
00:37:37.760 --> 00:37:44.559
I think that we get sucked into
our social media feed, whether it's

532
00:37:44.679 --> 00:37:47.800
on you know, Facebook, LinkedIn, Instagram, wherever your favorite channel is,

533
00:37:49.519 --> 00:37:52.159
and you know you can you can
say I'm going to go on and

534
00:37:52.199 --> 00:37:53.480
make a post and then all of
a sudden you look up at the clock

535
00:37:53.519 --> 00:37:58.800
in twenty minutes have gone by,
and so and look, I'm a social

536
00:37:58.800 --> 00:38:01.840
media junkie. I mean, I
love Facebook, That's where my biggest following

537
00:38:02.000 --> 00:38:06.079
is, and I love my peeps, and I go I post every day.

538
00:38:06.360 --> 00:38:09.599
But I get in and I get
out. I do not spend hours

539
00:38:09.639 --> 00:38:15.320
going through the seed and getting caught, you know, giving long responses to

540
00:38:15.400 --> 00:38:21.800
things. I just I think it's
especially for those new entrepreneurs. Uh And

541
00:38:21.960 --> 00:38:25.079
and here's the thing. We're wasting
time there also because we think that we

542
00:38:25.159 --> 00:38:30.679
make a post and then we're actually
someone will call us for business not going

543
00:38:30.719 --> 00:38:34.920
to happen Like that just isn't going
to happen. You've got to establish a

544
00:38:35.039 --> 00:38:40.079
very close bond and relationship with them
before they're going to buy from you or

545
00:38:40.119 --> 00:38:44.280
buy your product or service. So
this is, you know, just in

546
00:38:44.320 --> 00:38:47.159
my opinion, of course, I
see a lot of people getting stuck on

547
00:38:47.159 --> 00:38:54.960
social media, and especially at least
since the election, hours wasted wasted hours

548
00:38:55.000 --> 00:39:00.159
of productivity there. So that's that's
that's the one I see. That's it's

549
00:39:00.199 --> 00:39:02.960
the biggest culprit. Okay, thanks
for that. I really appreciate that.

550
00:39:04.000 --> 00:39:08.039
I think my listeners will as well. So when you're thinking about productivity,

551
00:39:08.079 --> 00:39:12.880
then I got to believe that you've
got some things in particular that you try

552
00:39:12.880 --> 00:39:15.960
to instill in the people that you
coach. So what kinds of things do

553
00:39:15.000 --> 00:39:17.760
you really try to encourage them to
work on, pay attention to, or

554
00:39:17.800 --> 00:39:22.320
do to be productive? Yeah?
Sure sure. So So what I talk

555
00:39:22.400 --> 00:39:25.840
with my clients about is is that
you know, every day we have high

556
00:39:25.960 --> 00:39:30.559
value activities and low value activities.
And what happens is we get, we

557
00:39:30.599 --> 00:39:35.519
get we mix those up, we
get a post it note and we you

558
00:39:35.559 --> 00:39:38.920
know, write down, you know, call X person for lunch, could

559
00:39:38.920 --> 00:39:42.800
be a new client. And then
right out underneath that we'll say, you

560
00:39:42.800 --> 00:39:46.360
know, take take it and take
the dry cleaning. Well, let's those

561
00:39:46.400 --> 00:39:52.039
two things have way different values,
right, And you have to if you're

562
00:39:52.079 --> 00:39:58.159
looking at your business and you have
to evaluate, what are the top three

563
00:39:58.400 --> 00:40:00.360
things. And I'm going to take
this from Tony Robbins, not from Joy

564
00:40:00.440 --> 00:40:06.079
Cheutakov. You know, his mantra
is three to five to thrive, and

565
00:40:06.440 --> 00:40:08.880
his whole day is if I get
three to five things done that are really

566
00:40:08.920 --> 00:40:14.760
meaningful and impactful to my business.
It's a win for me. And that's

567
00:40:14.800 --> 00:40:17.199
how I really run my days.
I think about what are the top two

568
00:40:17.239 --> 00:40:22.280
to three things that are high income
producing for me that will take the business

569
00:40:22.360 --> 00:40:27.480
forward, and that's what I focus
on, and I focus early in the

570
00:40:27.480 --> 00:40:30.079
morning to make sure I get it
done. And then you know what,

571
00:40:30.199 --> 00:40:36.559
if I get something done after those
three to five important high impact activities,

572
00:40:36.960 --> 00:40:42.760
it's a total winner for me that
day. So it's about it's about knowing

573
00:40:42.840 --> 00:40:46.360
what's important and what's not important,
and being willing at least to let go

574
00:40:46.679 --> 00:40:52.920
of things that are not as important
that we can either delegate or delete.

575
00:40:52.559 --> 00:40:57.239
That's really what I work a lot
with my clients on because they have they

576
00:40:57.280 --> 00:41:00.840
might have a to do list of
twenty items, and that's just ridiculous.

577
00:41:00.159 --> 00:41:04.119
We can't do twenty things in a
day, but we can do three to

578
00:41:04.199 --> 00:41:08.440
five, right, yes. And
that gets me into that next question,

579
00:41:08.440 --> 00:41:12.119
which you already kind of talked about
already, is when do we start adding

580
00:41:12.119 --> 00:41:15.639
people? And I love what you
said about this notion. Write down everything

581
00:41:15.639 --> 00:41:17.239
that you do in a day and
then circle the things that only that you

582
00:41:17.280 --> 00:41:21.360
can do, And that makes me
think that you probably want to try to

583
00:41:21.360 --> 00:41:24.920
find somebody else to do those non
circled things. So I would love to

584
00:41:24.960 --> 00:41:29.920
hear how it is that you coached
people how to decide that, because obviously

585
00:41:29.920 --> 00:41:34.719
there's a monetary element to it.
So how do you coach people when it

586
00:41:34.719 --> 00:41:37.960
comes time to actually adding adding members? What do they consider it to do

587
00:41:37.000 --> 00:41:42.239
it well and effectively? Sure?
Sure, So the couple of things.

588
00:41:42.239 --> 00:41:45.880
The first thing is is that we
need to outsource as soon as possible.

589
00:41:45.079 --> 00:41:51.159
So just as soon as possible,
and it could be just five hours a

590
00:41:51.159 --> 00:41:54.159
week. You know, my first
assistant who's still with me today, by

591
00:41:54.239 --> 00:41:59.719
the way, eleven years later,
my first assistant started out eight hours a

592
00:41:59.760 --> 00:42:02.800
month. Yes, and what did
I ever do? I had her return

593
00:42:02.880 --> 00:42:07.880
phone calls, schedule appointments, you
know, do do my newsletter? Things

594
00:42:07.880 --> 00:42:10.039
like that, things that just were
of no value for me to do.

595
00:42:10.599 --> 00:42:14.400
But the key is, so the
person listening they say, now, Joey,

596
00:42:14.440 --> 00:42:16.360
but that's going to cost money.
But the thing is, if you

597
00:42:16.559 --> 00:42:21.920
use those eight hours in this example, if you use those to go to

598
00:42:22.000 --> 00:42:24.559
networking meetings or have a lunch with
somebody who could lead you to new business

599
00:42:24.679 --> 00:42:29.840
or develop a new program. If
you really use those eight hours. Wisely,

600
00:42:30.239 --> 00:42:32.440
you will more than make back the
money that it costs you to hire

601
00:42:32.480 --> 00:42:38.800
that person, plus money for yourself
as well. And that's that's where that's

602
00:42:38.840 --> 00:42:43.159
the key to this and the other
thing I want to throw in about well,

603
00:42:43.280 --> 00:42:46.119
how do I hire the right person? You want to hire the person

604
00:42:46.199 --> 00:42:51.239
that's the opposite of you. So
let me give you an example. I

605
00:42:51.280 --> 00:42:55.039
am a big picture thinker. I
mean when we get into the details,

606
00:42:55.159 --> 00:42:58.920
I just you know, I want
to get up and run, run for

607
00:42:58.960 --> 00:43:00.559
the run for the hills. I
don't. I'm not a detail person.

608
00:43:01.159 --> 00:43:07.199
So guess what. Both of my
gals on my team are so detail oriented.

609
00:43:07.679 --> 00:43:13.079
It will it will. It drives
me insane. And but you see,

610
00:43:13.119 --> 00:43:16.079
we're a nice balance. They're digging
into the details and I'm working on

611
00:43:16.119 --> 00:43:19.960
the big picture. So we balance
each other out. What I see a

612
00:43:20.039 --> 00:43:22.360
lot of people do is I see
detail people hiring detail people and big vision

613
00:43:22.360 --> 00:43:25.639
people hiring big vision people, and
so known of the work ever gets done.

614
00:43:27.800 --> 00:43:30.480
Does that make sense? It surely
does. It surely does well.

615
00:43:30.519 --> 00:43:34.519
And I remember when you and I
were working on getting this interview scheduled,

616
00:43:34.519 --> 00:43:36.960
this conversation scheduled, and I said, said, they're like, well how

617
00:43:36.960 --> 00:43:38.079
about this, And you said,
uh, yeah, I'm not going to

618
00:43:38.239 --> 00:43:40.519
talk to you about my calendar.
That that's not something that I do.

619
00:43:43.360 --> 00:43:46.719
That's not my domain. And I
really appreciated that that you were really clear

620
00:43:46.760 --> 00:43:51.079
about that, and you have you've
got a clear system in place for that,

621
00:43:51.159 --> 00:43:54.599
and I totally get that. Yeah, And every time I get involved

622
00:43:54.599 --> 00:43:58.960
in those details, I gotta tell
you, it's a complete debacle. I

623
00:43:59.000 --> 00:44:01.239
just screw everything up, you know. And so you know, Kathy and

624
00:44:01.320 --> 00:44:07.679
Lynn are like, joy, just
if you could just stay away. Yeah,

625
00:44:07.119 --> 00:44:13.400
you know, yeah, I know
from the calendar exactly. Yeah.

626
00:44:13.400 --> 00:44:15.159
Well when it does come, now, this is where it gets really interesting,

627
00:44:15.239 --> 00:44:19.199
right, getting creative if you will, about how to bring on that

628
00:44:19.320 --> 00:44:22.760
extra talent so that we don't actually
go broke. Have any tips for us

629
00:44:22.800 --> 00:44:25.320
there? Well? Yeah, And
I would say the one thing I see

630
00:44:25.480 --> 00:44:29.880
the mistake I see people making is
this, you know, make sure that

631
00:44:29.920 --> 00:44:34.880
you're hiring what you're what you are
paying people's and you hire them to their

632
00:44:35.119 --> 00:44:37.320
to the task. And what I
mean by that is, you know,

633
00:44:37.719 --> 00:44:43.000
I see a lot of entrepreneurs,
you know, hiring someone to maybe answer

634
00:44:43.000 --> 00:44:46.079
the phone and answer some emails and
they're paying forty dollars an hour. Well,

635
00:44:46.079 --> 00:44:50.079
you know, that just doesn't compute. That doesn't make sense. You

636
00:44:50.199 --> 00:44:52.280
have to hire for the task or
the skill level. Now, when you're

637
00:44:52.320 --> 00:44:57.719
when you've got someone on your team
who's highly technical and they're doing a lot

638
00:44:57.719 --> 00:45:02.480
of heavy duty technical things behind the
scenes, they're going to command they're going

639
00:45:02.519 --> 00:45:07.199
to command a higher salary, more
money because they have that skill. But

640
00:45:07.280 --> 00:45:12.599
when you when you have someone who's
you know, it's very valuable answering the

641
00:45:12.599 --> 00:45:15.000
phones and scheduling comments, very valuable. I mean for me, it's golden

642
00:45:15.079 --> 00:45:19.719
to have someone doing that, but
they're but you, but that's not a

643
00:45:19.800 --> 00:45:22.920
forty dollars an hour position. So
you have to make sure as you're budgeting

644
00:45:23.320 --> 00:45:29.960
that you probably should first outsource to
that maybe lower skill level, those things,

645
00:45:29.960 --> 00:45:32.880
those admin things, while you build
up to being able to bring more

646
00:45:32.880 --> 00:45:37.119
people on your team at those higher
levels who can do that that other type

647
00:45:37.119 --> 00:45:39.760
of work for you. Does that
make sense? It sure does? Thank

648
00:45:39.760 --> 00:45:45.840
you, very crisp yet again,
thank you. Okay, well I want

649
00:45:45.880 --> 00:45:50.000
to talk if we can. You
just briefly dangled this out at me at

650
00:45:50.000 --> 00:45:52.960
this last break when we were talking
and you said something about doing it.

651
00:45:52.000 --> 00:45:55.880
You have a live event coming up? What's going on? What are you

652
00:45:55.880 --> 00:46:00.719
doing? Do I do? I
do? So every year I have this.

653
00:46:01.440 --> 00:46:05.559
I have this event in January because
it's a good time to kick off

654
00:46:05.599 --> 00:46:10.440
people's business plans, goals and strategies. And it's called a line and we're

655
00:46:10.480 --> 00:46:15.199
going to be doing it here in
SoCal in January. And if you,

656
00:46:15.280 --> 00:46:22.400
if your listeners are interested in getting
on our early bird priority notification list and

657
00:46:22.480 --> 00:46:27.639
for those people will actually have a
short window of some priority pricing as well,

658
00:46:27.679 --> 00:46:34.760
which is nice. They can go
to Joy Chutakoff Events dot com so

659
00:46:34.800 --> 00:46:42.800
that's Joy jo y C h U
d A c o ff events dot com

660
00:46:42.840 --> 00:46:45.320
and they can put their name on
the waiting list and we're going to be

661
00:46:45.360 --> 00:46:51.239
releasing all those details right after Labor
Day. Sounds really exciting. So is

662
00:46:51.280 --> 00:46:53.079
this is this something you do every
year or is this then our girl?

663
00:46:54.719 --> 00:46:57.880
No, No, we do it
every year. We've done it. This

664
00:46:57.880 --> 00:47:02.000
will be our fifth year. And
and the you know the other thing I'll

665
00:47:02.000 --> 00:47:06.400
just throw out as we are we
are, I am starting a podcast and

666
00:47:06.480 --> 00:47:08.960
that will be ending up ending,
that will be beginning end of September,

667
00:47:09.039 --> 00:47:13.519
and they can find me on iTunes. Oh that's great, that's great,

668
00:47:14.519 --> 00:47:16.760
and just really quick. I think
this is a tremendous resource. Given what

669
00:47:16.800 --> 00:47:20.920
you've already said. Whoever may be
listening thinking about if they're going to start

670
00:47:20.920 --> 00:47:24.280
a business or maybe scale their business
or better managed cash for whatever kinds of

671
00:47:24.320 --> 00:47:28.000
things that you can they can expect
to learn at this at the event.

672
00:47:29.480 --> 00:47:34.239
Oh sure, so a lot of
what we've talked about today, and we

673
00:47:34.639 --> 00:47:38.320
spend a lot of time on strategy, how to build an effective team,

674
00:47:38.480 --> 00:47:45.280
will be talking about leadership and how
to have that lifestyle and leadership style.

675
00:47:45.320 --> 00:47:49.960
I always spend a lot of time
on that for women who are growing teams

676
00:47:50.320 --> 00:47:53.119
but also want to make sure that
they're that they are practicing their values and

677
00:47:53.159 --> 00:47:59.800
taking care of themselves in the process. Again, cash flow strategies. It's

678
00:47:59.840 --> 00:48:04.039
a very high level conversation, and
I mean that in a way that someone

679
00:48:04.079 --> 00:48:07.039
who is just starting could come if
they want to hear those advanced strategies so

680
00:48:07.039 --> 00:48:12.840
they're set up right for success in
the future. But it is especially an

681
00:48:12.840 --> 00:48:17.000
incredibly es central conversation for those women
who are building their business and they know

682
00:48:17.199 --> 00:48:22.960
they are ready to really catapult to
another level. Okay, got it.

683
00:48:22.840 --> 00:48:29.119
Got it sounds great. Okay,
Well, we're getting close to the end

684
00:48:29.119 --> 00:48:30.599
of the show here before I let
you go, and I want to make

685
00:48:30.639 --> 00:48:34.440
sure that you can leave listeners with
however you want to leave them. But

686
00:48:35.000 --> 00:48:37.519
I want to know clearly you are
just listening to your voice joy. You

687
00:48:37.559 --> 00:48:42.440
clearly are a woman up to something. You are clearly motivated in your work.

688
00:48:43.039 --> 00:48:45.400
What is it about your business that
really keeps you going the way that

689
00:48:45.440 --> 00:48:50.840
you do? Oh gosh, it's
working with these women, these amazing women

690
00:48:51.000 --> 00:48:55.440
entrepreneurs. You know it is,
Oh, I get alot emotional. It's

691
00:48:57.119 --> 00:49:00.760
it's an exciting journey to every day
think that you might be a catalyst to

692
00:49:00.800 --> 00:49:07.000
help one more woman, you know, gain her independence and really allow her

693
00:49:07.000 --> 00:49:09.039
to be who she was meant to
be. I mean, to me,

694
00:49:09.159 --> 00:49:13.079
there's no better you know, other
than my family, my children, my

695
00:49:13.159 --> 00:49:15.480
husband. There's just no better feeling
in the world. So for me,

696
00:49:15.599 --> 00:49:21.480
that's that's what it's all about.
It is helping women gain their power because

697
00:49:21.519 --> 00:49:24.880
that's what the world needs. I
love that you said, you know,

698
00:49:25.159 --> 00:49:30.159
I forget exactly how you said that, but something about getting getting a little

699
00:49:30.199 --> 00:49:32.920
emotional or something right, that's when
we know that we've got something right.

700
00:49:34.000 --> 00:49:37.679
That's when we know if we get
moved to that place, then that's that's

701
00:49:37.000 --> 00:49:40.119
we know we're onto or why.
And I'm so happy you shared that and

702
00:49:40.239 --> 00:49:45.280
especially the way that you language that
joy was was was very special giving women

703
00:49:45.320 --> 00:49:52.119
their freedom. Yes, thank you. Yeah. So one thing I guess

704
00:49:52.119 --> 00:49:53.800
I didn't ask you, as I
didn't really ask you, and I'd love

705
00:49:53.800 --> 00:49:57.039
for you to just to say,
just shortly, maybe a minute or so,

706
00:49:57.840 --> 00:50:01.079
your actual book that you put out
there. I would guess that some

707
00:50:01.119 --> 00:50:04.639
of the things that you shared with
us are in that book. Is there

708
00:50:04.639 --> 00:50:07.360
anything else that is important about that
book that you think that readers can actually

709
00:50:07.360 --> 00:50:12.360
gain from? Yeah? Yeah,
you know. The first four chapters at

710
00:50:12.480 --> 00:50:16.719
seven chapters, and the first four
chapters are really about organizing yourself around It's

711
00:50:16.760 --> 00:50:22.239
really good for the person who's about
to start a business because it organizes you

712
00:50:22.320 --> 00:50:27.960
first around your values and around who
you are and how you want to allocate

713
00:50:28.639 --> 00:50:31.480
your day and your time to what
areas of your life. And then the

714
00:50:31.559 --> 00:50:37.760
last three chapters are really about having
the right thought process and the right mindset

715
00:50:37.840 --> 00:50:44.159
to get into business, because that
is key key to business growth is the

716
00:50:44.199 --> 00:50:50.039
conversations you're having with yourself. And
then of course there's a lot of marketing

717
00:50:50.079 --> 00:50:53.239
tips there in the next in the
next chapter, and the last chapter is

718
00:50:53.320 --> 00:50:59.000
all about productivity and really some tips
that more tips that I have there about

719
00:50:59.000 --> 00:51:00.199
how to get the most out of
your day and the most out of your

720
00:51:00.239 --> 00:51:02.800
business. Yeah, it's a great
it's a great book, and it's a

721
00:51:02.800 --> 00:51:07.360
short read, so it's something that
you can do quite quickly. Wonderful joy.

722
00:51:08.400 --> 00:51:12.320
Well, the last question, if
you will, if it's even a

723
00:51:12.400 --> 00:51:15.199
question, I'd like to be able
to let let my guests have the last

724
00:51:15.199 --> 00:51:17.840
word, so to speak. So
what would you like to leave our listeners

725
00:51:17.840 --> 00:51:24.679
with today? Well, I think
two things. Number one is a great

726
00:51:24.679 --> 00:51:30.159
mentor once told me that money likes
speed, and it's very true. And

727
00:51:30.599 --> 00:51:34.960
so my point to that is,
alis is that we need to be quicker

728
00:51:35.000 --> 00:51:39.079
decision makers. And I do see, especially women, we tend to prolong

729
00:51:39.119 --> 00:51:43.440
the decision making process. We tend
to wait, wait, wait, wait,

730
00:51:43.719 --> 00:51:46.360
And I want more women to stop
waiting to make a decision. I

731
00:51:46.360 --> 00:51:50.320
want you to make the decision and
then you can course correct. Okay,

732
00:51:50.400 --> 00:51:53.400
it's like to remember that oops is
better than the what if? And then

733
00:51:53.440 --> 00:51:57.559
the second thing, and I think
this is critical, The most critical part

734
00:51:57.639 --> 00:52:02.400
probably the whole call, is you
must surround yourself with people who champion you.

735
00:52:04.000 --> 00:52:07.159
Okay, if you're going to go
on this entrepreneurial journey, it is

736
00:52:07.400 --> 00:52:10.880
rocky, it is a winding path
if there are a lot of cliffs.

737
00:52:12.960 --> 00:52:15.719
You know, every day is a
challenge, which is what I love about

738
00:52:15.719 --> 00:52:20.440
it. And you need to surround
yourself with people who care about you,

739
00:52:20.519 --> 00:52:22.920
who love you, who champion you, who want to see you succeed,

740
00:52:23.400 --> 00:52:28.440
so that they are just one text
or one phone call away. Because those

741
00:52:28.480 --> 00:52:31.039
phone calls and texts sometimes you need
those people to tell you that you can

742
00:52:31.119 --> 00:52:37.039
keep going. And I would say
that's probably the best tip I've given the

743
00:52:37.039 --> 00:52:40.079
whole call. Honestly, Joy,
that is a fantastic, great way to

744
00:52:40.079 --> 00:52:43.320
finish the show. When we are
at a time, let me thank you

745
00:52:43.400 --> 00:52:45.400
so much for being with me today. You were a delight and a tremendous

746
00:52:45.400 --> 00:52:50.039
help. Oh, thank you so
much. Alis really enjoyed it. If

747
00:52:50.039 --> 00:52:52.719
you want to learn more about joining
what she's up to a Smart Women Smart

748
00:52:52.719 --> 00:52:57.159
Solutions, visit her website. It's
smart Women Solutions dot com. You've heard

749
00:52:57.159 --> 00:53:01.039
to say Before that, that event
side is Hudakov Events dot com and we'll

750
00:53:01.039 --> 00:53:10.800
see you next week. Have a
great one. We hope you've enjoyed this

751
00:53:10.840 --> 00:53:15.320
week's program. Be sure to tune
into Working on Purpose featuring your host Alice

752
00:53:15.400 --> 00:53:21.159
Cortez, every Wednesday at six pm
Eastern Time three pm Pacific Time on the

753
00:53:21.239 --> 00:53:25.119
Voice America Empowerment Channel. This week, find your life's purpose at work.