Aiming High to Enliven Stakeholders in Today's Business

0:05 What's working on purpose anyway? Each week we ponder the answer to this question. People ache for meaning and purpose at work, to contribute their talents passionately and know their lives really matter. They crave being part of an organization that inspires them and helps them grow into realizing their highest potential. Business can be such a force for good in the world, elevating humanity. In our program, we provide guidance and inspiration to help usher in this world we all want working on purpose. Now Here is your host, doctor Elise Cortez. Hi there, welcome back to the Working and Purpose Program. Thanks for tuning in again this week. Great to have you. I'm your host, doctor Elise Cortes to a new lie from Dallas, which is home based for me.

0:49 If you don't know me yet, I'm a management consultant specializing in meaning and purpose, organizational logo therapist, inspirational speaker, social scientist, and author. I help companies discover and articulate their purpose and thread it through their culture and operations, and work with organizations to develop inspirational leaders who create cultures where people actually want to come to work and do their best. And I provide programs like they grab your Gusto that enable individual team members to discover and unleash their passion and purpose at work to catalyze fulfilment, engagement, and productivity. You can learn more about me and how we can work together at Elis Cortez dot com and Gusto Dashnell dot com. With us today is Cindy Tysinger. She is the founder and the chief culture officer of Regeneras, a woman owned, woman led, heart centered and science based social impact community. Cindy and team are based in Denton, Texas, just north of Dallas, but today she's joining us from the road in Wisconsin where she is conducting some events to showcase her company and products. Cindy, welcome to Working on Purpose. Thank you.

1:47 It's my pleasure and an honor to be here. So great to have you. First, Let's just give a couple of shout outs to you, my dear, because ladies and gentlemen, those of you joining in via video on the YouTube channel or if you're joining through one of the other udio channels, were just program syndicated. My scheduled guest let me know unfortunately yesterday that she has a COVID. This is the times that we live in today, and so I had the wonderful opportunity to cross paths with the Cindy tysinger in front of you in a conscious capitalism workshop I was facilitating here in Dallas on stakeholder mapping. She was there. Oh my gosh, talk about an exuberant student, so happy to be able to really develop her purpose and string it through all of her stakeholders. So that's how I met her. So yesterday afternoon I reached out to her and I called her and said, Hey, how lough to come and share what you're up to on working and purpose.

2:40 It seems to fit perfectly, no idea what you're up to. And this woman valiantly responds, sometime late in the evening, I am juggling a few balls, but yes, yes, and yes I'll be there. So Cindy to making things happen in the world being you and living and working on purpose. Welcome. Thank you so much. I really appreciate it. It's so great to have you. So in this episode, what we want to do is we want to learn how this baby of yours came to be. So first, tell us what is regenerous. Regenerous is the synergy of being both regenerative and generous and all that we do. And you know, we believe really strongly in profit, but we want to make sure we look at people, animals and planet before profit, so free aspect of our business. We want to make sure we're doing everything possible to make things better than it was and be generous and everything we do. I like it already, fantastic start, So let's talk a little bit about where it came from. I know, I remember in our workshop you had mentioned you had you have a very long career in something totally different that you have evolved past. So maybe it would be great to just kind of sketch a bit of the story of your previous professional history before you've found it generous. Thank you well. I've always had a love for technology interesting and I was starting very young. I was sixteen in the civil service for the Army Department Defense in DC, so I actually started in you know, basic computer programming for the army when I was in nineteen. I'm going to date myself as seventy four. So I had

4:15 a wonderful career. I had great mentors. My course on female and a technology industry is quite male dominant, as well as being in the military side of it even more so. But it was something that really truly My father was thirty two years military. So I aspired to serve my country in the ways that I could. A health challenge that I was born with didn't allow me to join the service, so I was on the sides finding ways that you know, I could serve our country and support and all the work dad was doing. So I actually spent twenty five years, seventeen years in the Navy contracts, and eight years army. So this girl who's doing a generous and generous things. Now it was next to aircraft carriers, torpedoes and planes and all types of things before I moved into the private sector. So that was all the way through about ninety six ninety seven, and I scaled all the way through a high level executive. In two thousand, I actually took the chief Technology Officers position or CIO of a supplement company. I've always had a love for health and wellness. I healed myself, and I want people to take responsibility and be an advocate for their own care and their family.

5:33 So and ninety six I started with a company really utilizing their products, fell in love with the changes that we're making as a result of a very unique aloe plant, and it changed my life. So I took over the ETO position, leaving the government side, and we helped the executive team grout to a little over four hundred million and opened twenty six countries with the base product being this amazing alo And I was there all the way through two thousand and eight. So I have been every aspect of technology and business development and being in the C suite, and you know, having great experiences traveling internationally in the world. Okay, So a couple of things we have to call out, Sandy, So we already know that what that we're sitting or looking at somebody who's already unusual. Let's just call up first, you get it, You get into it t in nineteen seventy four as a woman. Yes, that's already unusual and very different. That was not a woman's world back then.

6:31 Yeah, that's the first thing. And then secondly, you rose to very high executive ranks as such, also not usual, okay, and you did it in an industry that would seem like a really unusual place to do it, which is amazing to me. So what I already know is that we're talking to somebody who either doesn't see barriers or somehow expected something more of yourself than culture did. So how do you explain all of these unusual advances in yourself? I think I've always been one. I think a great lesson for my dad, which is my hero, of you know, do a good job, do it better than they're expecting it so obviously in service, and have the courage to try anything. And so I think that really served me well, is looking is if I didn't know how to do something, I figured it out or I asked for help and wanted to learn it, you know, through a mentor. Back then it was pretty much all male mentors in the military side. But I was very blessed to have some really incredible men that wanted women to succeed in the industry I was, and they were supporting me. So I was grateful for that. But I'm one that says, if someone tells me no or it can't be done, I find a way until need to do it. I don't give up easily. So what you're when you talk about men helping you in some strong mentors, you really wanted to women's succeed as well. I want to hearken back to Colonel

8:03 Kim Olsen, who was a colonel in the Air Force. She flew planes when people women didn't do those things, and she says something similar. She said, I do need to credit and thank the enlightened men along the way who helped helped me, help lift me, guide me, encouraged me, and showed me away. So I really want to call that out, the importance of mentors and also enlightened people in general that help each other up right. So that's something about your background that we have to call out and that you, you know, appreciate that so generously as you do. I think it's really important. Yes, we've stayed friends. I still in contact with them to this day. And many of them were older than me. And it was interesting when I was in my young twenties and I had about a staff of eighty engineers and it was very interesting because I was so young but had great respect from you know, starting so young. So you think when I started at sixteen, I was already five years into technology and when the grass quite quickly, so you know, I had great respect early on.

9:03 M Okay, the next thing I want to talk about, as we would be start really understanding and peeling maybe the layers back of just how this thing came to be is if we do the math here, Cindy, you had you had a fold, let's call it, almost a quarter of a century in technology, and then now here we all almost another quarter or twenty years into the next. So how come you don't want to just sit back and watch and go play in your garden or play golf or travel. I do want to travel, so I did make sure that the new company aligns with that. Quiet Okay, good, good, excellent. But yes, I'm just not one. My husband's always said, he's you know, you learned years ago. We've been married thirty years, and he's like, I can never keep up with you. You're like an energizer, bunny. So I just let you be who you are. And I just I love life and I love helping people, and I'm just really blessed to have had a great opportunity in my life to see and do quite a bit of things. And at this juncture, I started my own private technology company, which we'll talk about soon at fifty, and then Regenerous at sixty. So I'm not I've promised my husband I'm not going to start another business at seven, we'll see this business is, but I just don't see it. I mean, I bring work and life and joy and happiness altogether, and I work with my family, and so you can imagine that is so inspiring. Seeing I've got well, I've got four generations and my latest company. So it's fantastic.

10:37 There's so much to peel back here and it's just so great. Okay, So if I understood it right, you started Regenerous a couple of years ago. Is that right? In twenty seventeen is when I got the calling to step outside technology and take on a whole new way to do business back then, because there wasn't many companies out there that we're doing businesses that are a force for good. There's some wonderful ones out there like Patagonia, ven and Jerry's and all that. And I aspired to be a bi corp from the beginning, and so I was just looking for a way to take this next chapter of my life where I could travel the world. Through the health and wellness and beauty industry and through our nonprofit for generous Cares, we will be able to make a difference in every aspect that we do. And so whether I'm sourcing products, are serving orphanages, or you know, anything that I'm in between, I'm going to be traveling just what I love and with family.

11:35 Okay, so now let's talk just a little bit about just where the idea came from. Why does this company exist? Well, thank you so God. Should be about ten years after I started my technology company and we had about forty four employees. I felt around I was learned it was around father understand, Mother's Day when I turned sixty that year, I was told I was going to be a nonah, which is a grandmother for the very first time. And something just hit me as like, I, you know, I've raised my children there they're adults. They actually run my tech company now on just the chairwoman of the board and founder, and I'm involved, you know in that aspect. That company does all my technology for my current company, so we're still very closely connected. And then once you're family with employees are always that. So but when I learned I was going to be a grandchild, I somehow in a vision or a dream, I was like holding my grandchild for the first time, all in love and happy and joyful.

12:39 And then my heart just went to what is this world going to look like? They his name had already been rowing, and I was like, what is this life we're going to look like for Roman and future generations? And if I don't do something now at sixty to try to be the change that I want to see in the world, and shame on me. So that's kind of what started the idea of I need to do something and I need to step out running a tech company. So this is a perfect conversation on the heels of the one we had last week. I had two rabbis on last week, Rabbi Maka Drucker and Nadia Gross, and we were talking about their book and their work, really celebrating the notion of going from aging to saging and that there's so much wisdom and experience that we can leverage as we progress through life and certainly on the other half of life. And I care about that, Cindy, because I want more people to there's so much Look what you're doing, You're levering all of these years, these decades and what you learned to be able to create this company for your future family and generations. If you decided to go ahead and just as I said before, just do whatever your hobbies were, whatever those are, and not do this, we would all miss this gift. You wouldn't get the opportunity to give your gifts and get the vitality that comes from being of service and living in self trending sentence, which we know through logal therapy, and we wouldn't get the benefit of what you've created. Wow. Please Yeah, So all that for you listeners and viewers, any of you who are you know, navigating

14:11 the other side of the needle in life as I know, as Cindy is right, this is an opportunity for you to hope that you see your your life and your opportunity differently through this lens, that this is your not Please don't just retire at sixty two or sixty five. It actually is terminal, really it is. So you know, there's so much for you to lend. You don't have to go start a company like Cindy has, but it's so much you can do to continue providing your experience and your wisdom that we all need. So I really want to put that out there as an invitation. You are a living example of that, Sindy, So thank you for that. Thank you so I want to talk more about just what this company does, and also I want to talk more about, you know, all of these different things that you're doing, which are so such beautiful expressions of conscious capitalism and becoming a But before we get into us so we can treat them all fully, let's grab our first break. Doctor Release Cortez as a management consultant specializing in meaning and purpose and inspirational speaker and author. She helps companies visioneer for greater purpose among stakeholders and develop purpose inspired leadership and meaning infused cultures that elevate fulfillment, performance, and commitment within the workforce. To learn more or to invite a lease to speak to your organization, please visit her at a lease Cortez dot com. Let's talk about how to get your employees working on purpose. This is working on purpose with doctor Release Cortez. To

15:45 reach our program today or open a conversation with Elise, send an email to Elise ali Se at Elise Cortez dot com. Now back to working on purpose. Thanks for staying with us, and welcome back to working on Purpose. Before we get back into the program and talk again with Cindy, I do want to invite you to check out the book that I put out last fall Fall of twenty twenty. It's called Purpose Ignited, How Inspiring Leaders ignite passion and elevate Cause. I wrote that really to awaken readers to their passion and purpose and helped transform them into inspirational leaders who enlignent the workplace and elevate the contribution of business to all at stakeholders. And I use this content in my consulting and also my Violin Inspired Leadership program and your Grab Your Gusto Programent I just have to share really quick. I gave a copy of this book when I was traveling from Portland, Oregon back home to Dallas to a woman I met, of course at the bar. We were talking about what we each did, and she took it and we each got on the plane. We then saw each other in baggage claim in Dallas when we landed back in Dallas, and she came up and she goes, at least I'm halfway through your book. I love it. Could we talk about maybe you helping us at our company? And I said, of course, and thus we are.

16:52 So I want you to know that it's a way for us to be able to do our work together if you start reading it, so thank you in advance for picking it up if you are just turning the program. My guest today is Cindy Tysinger. She's the founder and chief culture officer of Regeneras. I'm your host, doctor Elis Cortesse. So you said a lot in our first segment there, Cindy, about where this came from, the foundation in which this was all born, and so there's so much. What I appreciate about what you're doing, among other things, is there's so much beautiful intentionality in this. You want to be able to lift off all four generations working with an organization. You want to become a Certified Benefit corporation, which is the b Corps statutor you're talking about. And you you're also going towards social impact community dedicated to improve in the lives of people across the world by distributing the highest quality natural products and services through a sales network that economically empowers independent and purpose driven entrepreneurs. It is so beautiful, and so what I want you to talk about is, you know the architecture of this company, there's so many moving parts to it, and every single part it seems to me, no wonder you're in the stakeholder napping workshop, really trying to appeal to all these people that you're trying to serve. Talked to us a bit about how did you come up with the idea to make it so robust and to really be so intentional about serving all those stakeholders. Thank you well, I bring it back to I think I shared a little bit with you, at least. I was in Harvard in twenty seventeen, in August of twenty seventeen

18:22 taking a excuse me, a high growth business growth. The selected women businesses from around the US and brought us to Harvard and it was to actually grow my tech company. And I was sitting in the class and they started talking about IBM's turn around. And I worked with IBM. You know, I knew very much about a lot of their work from the years that I was in Department of Defense. Read the book already The Elephants Can Dance, and so I just kind of tuned out, you know, and a sudden this vision came in my mind, and I drew were generous and everything kept coming to me, and I drew it on a on the notepad that was in front of me, and I had a colleague, another woman business owner of that I actually was very close to. My tech company was her client.

19:10 I'm sorry, she was my client and when I was working with her, and she's just like, where were you? And I looked down at what I kind of had drawn and starting with a circle in the center of heart. My middle name or my maiden name is love, and so I started with heart. And being regenerative and generous was something I had been studying. I've always been conscious that way, and so you know, we had kept thinking of the name, so re generous is what we landed on. And I thought, this is this is we're generous. This is perfect the way I had drown And it was actually quite extensive. Be you know, when you were run a company all the way to four hundred million, you have a lot of experience starting from a startup all the way up. So I grew, you know, like a five to ten year plan of what regenerous would look like. We're fully and we just crossed over year four, but year three and actually servicing we ordered with selling products. The first product that went out I knew I had to make money was actually my life story, my health journey of healing my own body. At thirty six, I was on twelve medications, seem quite sickly from my childhood disease, and I'm now at sixty three on no medications. So I really did my work around health and wellness to find how could I heal myself? And I kept helping so many people during my career in technology, so I started there thinking nourish oneself to nourish others. So if we can get ourselves healthy by taking responsibility, by looking at there's a place for a medicine, Western medicine. I'm not,

20:41 you know, saying it's evil or anything like that, but it really needs to be functional and integrative so that you can look for the ways to be more preventative and proactive. Because much of the root of so much disease is inflammation and how we don't take care of ourself, moving and all that. So I wanted to make sure that I could teach people wellness and starting with themselves. So we started with one product. It was kind of my health, and it was hemp aloe and ginger slash tumork. So all of these if you think of these amazing plants that have been on this planet for centuries. They were all designed around healing, and that is what healed me actually taking that, So I started with that product. It kind of took off quite quickly. Then I knew sleep was another issue that we're so sleep deprived as a society, and if people could get good quality sleep in their cycles, then they can repair and restore again, another way to heal themselves.

21:37 So I started with them a second second product. So when I took that heart centered regenerous cares. Everything we do is regenerative, regenerous, so sourcing the aloe. I've been involved with sourcing aloe since the nineties because it changed my life, and we feed orphans around the world in ninety countries could there are probably fourteen million orphans that we have provided a hope blend too through the company I was the CTO of, and I have continued that in my current company through utilizing that they're unique gallo in my products. Oh my word, woman, Okay, so no, but don't apologize. I just am so taken aback by what you're doing and so inspired by it. It's so beautiful and I just love getting to share with my listeners all over the world because we all need a hand up, We all need help to understand that we can do and be so much more. And so you know, so much of what I'm doing, Sinde might remember, is I'm helping people to awaken to their passion and a purpose that they can do more, and that when they do more, they're going to have a lot more energy, They're going to feel so much more alive and vibrant. And so what's interesting about your story listening to you is, you know, one of the paths to purpose is handling and learning and teaching that which has ailed us. We've learned how to deal with something that was like a long term problem in our lives.

23:03 Like for me, the longest time I was struggling to find meaning and purpose. Well, I have spent twenty some years working on that, and now today I teach you what I learned because it ailed me like a monster around my throat. So your health, that you learned all these things to be able to better steward your own health, and now I've created products and teach others to do the same. It seems to me to smack to a very similar sort of line. Exactly, it definitely does. And that was The first phase of the company was you know, get cash coming into the company and you know, improving folks health so that they can share with others. And then I had developed different partnerships. So we have regenerous shares, regenerous shares, we have practitioners, we have affiliates, we have ambassadors, and each of them you know, have a pay structure that we compensate for sharing our products with others and so that we can grow very compliantly, you know, being very careful with no medical claims or health claims. It is all about bringing the body into balance or homeostasis and improving quality of life to live more vibrantly. Because if you're healthy and you feel wonderful, you know you can do anything, it feels like right. So but if you're if you're being you know, like an anchor around you with a disease or energy or whatever it could be, lack of sleep, you know you're not functioning at your optimal level. M Well, again, I go back to how how intentional you're being about about lifting all these boats, lifting all these stakeholders.

24:30 So what you just describe it your business model, then your sales network that economically empowers independent and purpose driven entrepreneurs. So you're you've given a path for people to become self employed or entrepreneurs by joining your your affiliation, your network. So can you talk to us a bit about you know, what does that network look like? I mean, and where is it? Is it all over the world? Is it in costrated regions? Well, we started in the US first, and I wanted to get the foundation stable and all a few more of the phases of the company out before we kind of stepped our toe in the water. We are delivering some products in Australian Canada at this point, so we will go there eventually. As I shared with you and the company that I was thirteen years the CTO. We are in twenty six countries, so I have that experience of sourcing and technology and multi currency and multi lingual and all that that our websites will become. But I wanted to make sure that we had really everybody on board with I'm all about we love rising together, so if we collective it can each do our part.

25:37 Whether you're a practitioner and you're using it to help your patients or your clients, or whether an affiliate who is looking for hobby part time or a full time income. All of those are available depend upon the work effort they want to put in, so we provide training, support and everything that they need. That's why I'm here. We have an affiliate here in Wisconsin and another one in Minneapolis, so I'm here helping her. She works full time and is very successful IT project manager, but her desire is to really run our Generous Cares nonprofit one day. So she's looking to stop, you know, transition over full time into Regenerous so that she can truly live out her passion. And I'm excited to stay out beside her and help her do that.

26:22 M So, I've had many of the people on my radio talking about the importance of passion and profit or purpose and profit. Excuse me, purpose and profit. And I remember distinctly, in one of our conversations where there are other people present, there are some people that didn't quite understand that whole notion of purpose and serving the community or the planet. Yes, so I want you to speak to this notion that you know, you've got a dedicated arm or effort to be able to feed these orphans in these ninety different countries. Where did that specific contribution come from why orphans and why feeding? Yes, growing up, even I'm one that we've out young no surprise there to heal myself that I moved out when I was still in high school and moved to California to find a path forward. And so even in my teenage years, I just really had a passionate love for children, and especially those that really, you know, need to hand it, and you know, I want them to have hope that their current circumstances is not necessarily setting them up for their future circumstances, and that there is hope and possibilities. And some of the basic needs is nutrition. When I was the CTEO of the company, Are, the founder was an amazing gentleman, and he had been serving orphans as well as I had in a small way, but his in a much larger way. And when we utilized the aloe, we saw the significant difference that was being made with children, and the deaths or fractures and things

27:53 that were happening in the orphans and the children were you know, significantly reduced to you know, a year went to zero utilizing the hope blend with aloe and multivitamins and minerals that could really serve the children. So if the food that's being provided is not nutritious and it's not balanced as well as you know a lot of people like to send but it's not healthy food that they send. You know, I fill the belly, but it really is not nutritious. So this Hope Blend has just really been an amazing you know. I've been involved since ninety six and I've just always loved to help children and it just had a passion for children. And so when I decided the products Alo would always be there since ninety six, I would never go off of that, and I wanted to bring it to the next level with these new synergistic product lens that I had discovered working with natural paths, herbalist and homeopathics and all of that, going what if we did this, what if we did that? Because our products are unique, there's not anything on the market, especially in my wellness line, because that's where my history is, that's where I've started. And so when I saw there's another fun story hellochrism, I source and from Croatia. This is three sisters that work in their business and they harvest the helocrism in the beautiful Kirka a National Park as well as farmland that they have there. When they do that, they they actually employ a thousand migrant workers twice a year. These two countries were war their distillery.

29:26 You have to walk on a path because there's minds still there when you go there. These women three sisters, one heads marketing, one is production, one is kind of accounting and operations, and they're just you know, they got their enemies, got stuck there after the war in the Bassian War in the nineties, so they just you know, all the branch out there and found a way to work together. And that's their only source of income. So I like to find hero ingredients for our products that I know will hear your body, but source then in a conscious way, did you say find hero ingredients? Yes? The value did, yes, truly making the difference so in the body, because the body can heal if it's provided the right nutrients. All right, So we'll talk further about this, but let's grab our final break. I'm your host, Elise Cortez. We were on the air with Cindy Tysinger. She's the founder and chief culture officer at Regenerous.

30:22 We've been talking about about her own background where this came from and really what makes this company so incredibly dynamic or more after the break, stay with us. Doctor Release Cortez is a management consultant specializing in meaning and purpose and inspirational speaker and author. She helps companies visioneer for greater purpose among stakeholders and develop purpose inspired leadership and meaning infused cultures that elevate fulfillment, performance, and commitment within the workforce. To learn more or to invite a Lease to speak to your organization, please visit her at a Lease Cortez dot com. Let's talk about how to get your employees working on purpose. This is working on Purpose with Doctor Release Cortez. To reach our program today or open a conversation with a Lease, send an email to Elise ali Se at Elise Cortez dot com.

31:22 Now back to working on purpose. Thanks for staying with us, and welcome back to working on purpose. One of the bit of news that I want to share with you that I'm really excited and proud of is that I have just released an anthology that I've curated. I spent two years on this. It's called Passionately Striving and Why, an anthology of Women who Persevere. My only to live their purpose. And what I did was I got recruited to do this and the person my publisher, said, hey, I want you to curate this series. Make it about women. I don't care what the topic is. I said, of course, it's going to be about purpose. So I went and recruited twenty five women from all over at the world to share their very intimate stories of how they discover their are now serving from it. And I am so proud of it because we literally are reaching a hand across the globe to showcase our examples, our stories in order to help lift more people in their lives. So very proud of it. It's out there now. Please take a look at that as well if you're just joining us now. My guest today is Cindy Tysinger. She's a founder and chief culture officer Upward Generous, a woman owned, woman led, heart centered and science based social impact community. I'm your host, doctor Leice Cortez.

32:25 So I, just as I said many times before, I feel like your approach to creating this thing and running is just so thoughtful. And what I want to emphasize about that, Cindy, and really showcase for our listeners and viewers is really just how much you can do with business. Business is an amazing force and can be such a force for good, especially when you're so thoughtful and intentional about it. So I am interested in hearing, and I also love what you said before the break was that you only source Hero Hero products here ingredients, And so then I have to ask, is how do you go finding all of those really interesting suppliers. Well, it just depends upon the products we're manufacturing, and you know what would be best in them.

33:07 So each one it's got its unique story how it finds me. I believe in some cases sometimes I'll find a product and develop a product around it because I love the source of it and the and the gim that's involved with it. So but I have a lot of contacts, so when I'm speaking to the herbalists or my manufacturers, they're all cGMP manufacturers, I work with them to say, okay, how our wellness products especially are so unique and different. They're synergistic blends that folks aren't doing, and they're delivered liposomely. And I'm not sure if you're familiar with the after at lease, but what when you actually swallow a capsule? You can efficacy wise, you can only absorb their little nine to fifteen percent of what is in that capsule based on your stomach acid. So what you need to do is find a way actually absorb it into the body without having to go through the stomach. So the more newer technology use is liposomal where they actually inject the hero ingredients into a cell membrane and then I say, it's put in a suspended in a phospholated coline which is a sack flower, and you put it under your tongue.

34:20 You hold it for about thirty seconds, absorbs immediately into your body, into your bloodstream so that you can actually feel and you know, really fully utilize it to its full extent. So I wanted to make sure it on a liposomal line. And I used to take handfuls of pills for supplements to heal myself, and now I'm down to the supplements that I have designed and a few vitamins. I'm working with my manufacturer on the necessary ones like a multi vitamin D three, K two zinc, you know, the things that we know we all should be taking. But I want to do it liposomally. So that's kind of one thing that's different about us as well. Well, I do it through the skin care line. We have an amazing certified non toxic skincare line, So we're definitely not doing harm to the environment with something that's certified non toxic and it uses all the zomees so which is similar to the way absorbs in the skin like libizomes absorbed, so that you truly are getting the best quality and the best absorption and efficacy. So I'm just all about what is in that product and what is on that label has to match, and that we make sure we do that through third party quality assorts, labs to validate and verify. Okay, okay, So I want to hit two other things on this. So you know, here you are talking about the supplier in Croatia. So you know, one of the things we were doing in that stakeholder mapping exercise was really giving thought and consideration to how do we really help honor each of those stakeholders. Now we're talking about your suppliers

35:52 right now, and elevate them and align them with your purpose. And so it strikes me as you talk about that that you have given them a channel, unique channel, robust channel for them to contribute what they're doing in the world, which seems to me as a way to elevate them. Is that what's happening right? Okay, absolutely, and we're really excited. And that's why I en Georgia Class so much because I have so many stakeholders as you really do. I mean, I'm even how to count them all. Yes, and we actually the next phase that we're just in the process of doing is the mindful marketplace, and the mindful marketplace is taking it to the next level. So if you can imagine, it may be small businesses, women owned businesses especially that will partner with that that have a conscious business and we make sure that they're doing no harm with their business, and we will then take their products and put them on our e commerce platform to help them get obviously more visibility of their brand. It's on their label and we'll have their story and information about the givebacks they're doing as well as you know what their products and how they're serving others. And so we'll have a whole line of businesses that will be on our platform as well as those that are in these countries such as orphanages that we're working with and they are making jewelry or something that they're doing that we can put on our platform to actually raise more money for their nonprofit. So we're going to have nonprofits coming online, and we're going to have women owned businesses, local businesses, small businesses, so that

37:23 people can truly trust that if they shop on pregeneras dot com, then they know that we've done our due diligence. We've looked at their you know, kind of their source, of their supply chain line and making sure that it fits in alignment with our intention and our purpose and help raise them up. So we truly do rise together. So whether they're using our products or we're selling their products, we're looking truly just to consciously. And you know, I think collaboration is the next currency. It's all about collaborating and rising together. I had a great show guest on my show named Paul Skinner from the United Kingdom a couple of years ago. He's become a friend of mine. He wrote a book called The Collaborative Advantage, How collaboration beats beats competition, and and so yeah, I think more and more people are saying that, and I think we saw this in a pandemic. You know, people organizations that would otherwise not have any interest in reaching across the aisle through others did so during the pandemic to partner, to innovate together, to share resources, and you know, look what happened. So it's pretty it's pretty amazing.

38:28 So that but it's so interesting to see just how I appreciate that. It seems like at every juncture you have applied like a multiplier of an effect of sorts to continue to elevate your impact, which is really impressive. That is my hope mind, and it's I'm surrounded by amazing thought leaders. Mostly in most cases it's a volunteer workforce. As you can say, they're independent, so you know, we're aligned in the heart and aligned with what we want to do in this world. So I feel blessed and very grateful that those that have come and those are yet to meet us and understand us, like through this show. I'm less to have met you and you invite me on the show. I'm just so grateful, thank you for all your help.

39:09 During that class, it really had me thinking between my Regenerous Cares nonprofit as well as Regenerous Cares and all my stakeholders. You know how how do I talk to them and how do I make sure at every aspect it's a win win, and that you know, together we're doing more. But at the end of the result of the you know, obviously the prize is the impact that we're making, no doubt, no doubt. Okay, so we're getting close to the end of the show here, but I want to have you talk about the fact that you say there are four generations working with you. That is so incredible and hard for a lot of the listeners and viewers to probably manage, because a lot of people have a hard time dealing with anybody beyond their own generation or just to the next. So who are these four generations? How are they? Are they working with you? Well, it's quite cool. There's actually five generations on the product, but four generations and of working in the business. So my mother starts it and so she's on the product. She shares it, so she's an affiliate partner of ours and sharing and she's so proud of her. When I decided to do this, my sister Brenda, she retired from a very successful career in hospitality industry, and she thought she was going to sit back in twenty sixteen and do what you were suggesting, And I said, hey, how are we going to do this with me? And we've got kind of separated as kids at sixteen or seventeen and went after our careers and although we're close, you know, you just now we're like two teenagers again running were generous. So it's my sister working together and she's our chief people officers, so she does more of

40:43 the hr and training in the act as of her industry. And then we have her daughter, and her daughter is a school teacher that now runs like training and all that. So Jessica is the third generation. My daughter in law law it's Tiffany and she is a celebrity makeup artist. So the skincare line was the kind of the brain child of Tiffany and Jessica going, you know this, wellest thing is really cool, but you know what we're interested in is really clean skincare and my daughter in law that's a celebrity makeup artist that we really need this. People are putting so much talk sins on their face. So that's the third generation. And Jessica, my niece, has a she's a second year college in North Carolina studying pr and marketing and all that she does, all our social media and TikTok and all the great things there. So she's beautiful. And so there's four generations. And the fifth generations is my grandchildren have been on the product since the womb and they're still on it now and they're three and one. So we truly do have five generations. Oh that's beautiful. That such a beautiful threading effect. So I want to just start to close out the show here by learning a little bit about what are you really proud of here? In other words, what's meaningful to you in this world? What you have created and what you're doing.

42:00 What did it mean to you? Oh gosh, there's just so many aspects of you know, I know we have so much more to do, and you know, I'm on this one. This you know, it could go faster and I'd like to do more. But with there's so many touch points. Whether it's a business that might have been going under, but we gave them some visibility so that business now was able to survive, COVID, whether we you know, source some products from them from manufacturing or help them get exposure. That is heartwarming to me. Also, the product testimonials when I hear life changing testimonials from someone that has been suffering for a long time, you know, there's nothing better than that giving someone helping their quality of life.

42:45 And then obviously every aspect. We've done fifty nonprofits since we started the team of our our whole that we talk about this social impact community. We all get together and whether it's something urgent that needs like fire fighting Australia or wherever, that's where we give, and so we kind of get consensus and you feel good in making a difference, whether it's the planet, animals, or people and children especially. I thank you so very much, Cindy for making yourself available to share what you're up to. It has been phenomenal to hear your story and I will tell you, very candidly, off the charts more than I fully understood and expect it. And I really thank you for what you're doing, who you're being in a world, and the example of your story and your person. Thank you for being on working on purpose.

43:35 Thank you for having me. Thank you for what you're doing, because we need businesses to be on purpose. You know, I believe this in my entire career, and the success I think is a result of me just caring about every employee, whether it was one that worked for me or just in the company. People you know, wanted to work for somebody if they know you care, absolutely absolutely so, listeners and viewers, you want to learn more about Sindy, her team and the work they're doing together. At their website, it's regeneras dot com. Let me spell it for you. It's also on the screen, but it's r eg E n r us dot com. Last week giving us the live show we can always catch it. We report recorded podcast. We were on the air with Rabbi's Malka Drucker and Nadia Gross talking about their book and their work they're doing to help people around the world with their second half of life to thrive, live with purpose, and contribute their wisdom and experience meaningfully at work. Next week will be on the air with WILLIAMS. Smith, who has discovered and uses nine elements of purpose to increase results and impact in organizations. He's been working on this for decades.

44:34 We'll learn about his research and his work that he's spent his life devoted to see you there. Remember that works at least a third of our life, So let's work on Purpose. We hope you've enjoyed this week's program. Be sure to tune in too, Working on Purpose featuring your host, doctor Leise Cortez, each week on the Voice America Empowerment Channel. Together, we'll create a world where business operates conscientiously, leadership inspires impassioned performance, and employees are fulfilled in work that provides the meaning and purpose they crave. See you there, Let's work on Purpose.