Aiming High to Enliven Stakeholders in Today's Business

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What's working on purpose anyway? Each
week we ponder the answer to this question.

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People ache for meaning and purpose at
work, to contribute their talents passionately

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and know their lives really matter.
They crave being part of an organization that

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inspires them and helps them grow into
realizing their highest potential. Business can be

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such a force for good in the
world, elevating humanity. In our program,

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we provide guidance and inspiration to help
usher in this world we all want

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working on purpose. Now Here is
your host, doctor Elise Cortez. Hi

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there, welcome back to the Working
and Purpose Program. Thanks for tuning in

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again this week. Great to have
you. I'm your host, doctor Elise

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Cortes to a new lie from Dallas, which is home based for me.

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If you don't know me yet,
I'm a management consultant specializing in meaning and

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purpose, organizational logo therapist, inspirational
speaker, social scientist, and author.

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I help companies discover and articulate their
purpose and thread it through their culture and

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operations, and work with organizations to
develop inspirational leaders who create cultures where people

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actually want to come to work and
do their best. And I provide programs

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like they grab your Gusto that enable
individual team members to discover and unleash their

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passion and purpose at work to catalyze
fulfilment, engagement, and productivity. You

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can learn more about me and how
we can work together at Elis Cortez dot

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com and Gusto Dashnell dot com.
With us today is Cindy Tysinger. She

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is the founder and the chief culture
officer of Regeneras, a woman owned,

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woman led, heart centered and science
based social impact community. Cindy and team

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are based in Denton, Texas,
just north of Dallas, but today she's

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joining us from the road in Wisconsin
where she is conducting some events to showcase

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her company and products. Cindy,
welcome to Working on Purpose. Thank you.

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It's my pleasure and an honor to
be here. So great to have

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you. First, Let's just give
a couple of shout outs to you,

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my dear, because ladies and gentlemen, those of you joining in via video

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on the YouTube channel or if you're
joining through one of the other udio channels,

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were just program syndicated. My scheduled
guest let me know unfortunately yesterday that

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she has a COVID. This is
the times that we live in today,

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and so I had the wonderful opportunity
to cross paths with the Cindy tysinger in

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front of you in a conscious capitalism
workshop I was facilitating here in Dallas on

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stakeholder mapping. She was there.
Oh my gosh, talk about an exuberant

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student, so happy to be able
to really develop her purpose and string it

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through all of her stakeholders. So
that's how I met her. So yesterday

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afternoon I reached out to her and
I called her and said, Hey,

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how lough to come and share what
you're up to on working and purpose.

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It seems to fit perfectly, no
idea what you're up to. And this

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woman valiantly responds, sometime late in
the evening, I am juggling a few

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balls, but yes, yes,
and yes I'll be there. So Cindy

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to making things happen in the world
being you and living and working on purpose.

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Welcome. Thank you so much.
I really appreciate it. It's so

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great to have you. So in
this episode, what we want to do

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is we want to learn how this
baby of yours came to be. So

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first, tell us what is regenerous. Regenerous is the synergy of being both

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regenerative and generous and all that we
do. And you know, we believe

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really strongly in profit, but we
want to make sure we look at people,

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animals and planet before profit, so
free aspect of our business. We

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want to make sure we're doing everything
possible to make things better than it was

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and be generous and everything we do. I like it already, fantastic start,

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So let's talk a little bit about
where it came from. I know,

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I remember in our workshop you had
mentioned you had you have a very

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long career in something totally different that
you have evolved past. So maybe it

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would be great to just kind of
sketch a bit of the story of your

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previous professional history before you've found it
generous. Thank you well. I've always

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had a love for technology interesting and
I was starting very young. I was

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sixteen in the civil service for the
Army Department Defense in DC, so I

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actually started in you know, basic
computer programming for the army when I was

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in nineteen. I'm going to date
myself as seventy four. So I had

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a wonderful career. I had great
mentors. My course on female and a

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technology industry is quite male dominant,
as well as being in the military side

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of it even more so. But
it was something that really truly My father

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was thirty two years military. So
I aspired to serve my country in the

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ways that I could. A health
challenge that I was born with didn't allow

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me to join the service, so
I was on the sides finding ways that

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you know, I could serve our
country and support and all the work dad

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was doing. So I actually spent
twenty five years, seventeen years in the

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Navy contracts, and eight years army. So this girl who's doing a generous

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and generous things. Now it was
next to aircraft carriers, torpedoes and planes

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and all types of things before I
moved into the private sector. So that

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was all the way through about ninety
six ninety seven, and I scaled all

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the way through a high level executive. In two thousand, I actually took

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the chief Technology Officers position or CIO
of a supplement company. I've always had

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a love for health and wellness.
I healed myself, and I want people

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to take responsibility and be an advocate
for their own care and their family.

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So and ninety six I started with
a company really utilizing their products, fell

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in love with the changes that we're
making as a result of a very unique

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aloe plant, and it changed my
life. So I took over the ETO

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position, leaving the government side,
and we helped the executive team grout to

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a little over four hundred million and
opened twenty six countries with the base product

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being this amazing alo And I was
there all the way through two thousand and

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eight. So I have been every
aspect of technology and business development and being

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in the C suite, and you
know, having great experiences traveling internationally in

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the world. Okay, So a
couple of things we have to call out,

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Sandy, So we already know that
what that we're sitting or looking at

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somebody who's already unusual. Let's just
call up first, you get it,

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You get into it t in nineteen
seventy four as a woman. Yes,

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that's already unusual and very different.
That was not a woman's world back then.

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Yeah, that's the first thing.
And then secondly, you rose to

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very high executive ranks as such,
also not usual, okay, and you

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did it in an industry that would
seem like a really unusual place to do

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it, which is amazing to me. So what I already know is that

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we're talking to somebody who either doesn't
see barriers or somehow expected something more of

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yourself than culture did. So how
do you explain all of these unusual advances

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in yourself? I think I've always
been one. I think a great lesson

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for my dad, which is my
hero, of you know, do a

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good job, do it better than
they're expecting it so obviously in service,

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and have the courage to try anything. And so I think that really served

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me well, is looking is if
I didn't know how to do something,

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I figured it out or I asked
for help and wanted to learn it,

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you know, through a mentor.
Back then it was pretty much all male

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mentors in the military side. But
I was very blessed to have some really

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incredible men that wanted women to succeed
in the industry I was, and they

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were supporting me. So I was
grateful for that. But I'm one that

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says, if someone tells me no
or it can't be done, I find

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a way until need to do it. I don't give up easily. So

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what you're when you talk about men
helping you in some strong mentors, you

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really wanted to women's succeed as well. I want to hearken back to Colonel

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Kim Olsen, who was a colonel
in the Air Force. She flew planes

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when people women didn't do those things, and she says something similar. She

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said, I do need to credit
and thank the enlightened men along the way

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who helped helped me, help lift
me, guide me, encouraged me,

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and showed me away. So I
really want to call that out, the

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importance of mentors and also enlightened people
in general that help each other up right.

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So that's something about your background that
we have to call out and that

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you, you know, appreciate that
so generously as you do. I think

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it's really important. Yes, we've
stayed friends. I still in contact with

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them to this day. And many
of them were older than me. And

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it was interesting when I was in
my young twenties and I had about a

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staff of eighty engineers and it was
very interesting because I was so young but

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had great respect from you know,
starting so young. So you think when

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I started at sixteen, I was
already five years into technology and when the

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grass quite quickly, so you know, I had great respect early on.

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M Okay, the next thing I
want to talk about, as we would

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be start really understanding and peeling maybe
the layers back of just how this thing

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came to be is if we do
the math here, Cindy, you had

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you had a fold, let's call
it, almost a quarter of a century

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in technology, and then now here
we all almost another quarter or twenty years

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into the next. So how come
you don't want to just sit back and

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watch and go play in your garden
or play golf or travel. I do

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want to travel, so I did
make sure that the new company aligns with

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that. Quiet Okay, good,
good, excellent. But yes, I'm

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just not one. My husband's always
said, he's you know, you learned

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years ago. We've been married thirty
years, and he's like, I can

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never keep up with you. You're
like an energizer, bunny. So I

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just let you be who you are. And I just I love life and

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I love helping people, and I'm
just really blessed to have had a great

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opportunity in my life to see and
do quite a bit of things. And

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at this juncture, I started my
own private technology company, which we'll talk

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about soon at fifty, and then
Regenerous at sixty. So I'm not I've

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promised my husband I'm not going to
start another business at seven, we'll see

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this business is, but I just
don't see it. I mean, I

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bring work and life and joy and
happiness altogether, and I work with my

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family, and so you can imagine
that is so inspiring. Seeing I've got

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well, I've got four generations and
my latest company. So it's fantastic.

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There's so much to peel back here
and it's just so great. Okay,

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So if I understood it right,
you started Regenerous a couple of years ago.

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Is that right? In twenty seventeen
is when I got the calling to

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step outside technology and take on a
whole new way to do business back then,

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because there wasn't many companies out there
that we're doing businesses that are a

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force for good. There's some wonderful
ones out there like Patagonia, ven and

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Jerry's and all that. And I
aspired to be a bi corp from the

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beginning, and so I was just
looking for a way to take this next

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chapter of my life where I could
travel the world. Through the health and

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wellness and beauty industry and through our
nonprofit for generous Cares, we will be

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able to make a difference in every
aspect that we do. And so whether

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I'm sourcing products, are serving orphanages, or you know, anything that I'm

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in between, I'm going to be
traveling just what I love and with family.

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Okay, so now let's talk just
a little bit about just where the

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idea came from. Why does this
company exist? Well, thank you so

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God. Should be about ten years
after I started my technology company and we

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had about forty four employees. I
felt around I was learned it was around

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father understand, Mother's Day when I
turned sixty that year, I was told

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I was going to be a nonah, which is a grandmother for the very

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first time. And something just hit
me as like, I, you know,

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I've raised my children there they're adults. They actually run my tech company

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now on just the chairwoman of the
board and founder, and I'm involved,

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you know in that aspect. That
company does all my technology for my current

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company, so we're still very closely
connected. And then once you're family with

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employees are always that. So but
when I learned I was going to be

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a grandchild, I somehow in a
vision or a dream, I was like

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holding my grandchild for the first time, all in love and happy and joyful.

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And then my heart just went to
what is this world going to look

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like? They his name had already
been rowing, and I was like,

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what is this life we're going to
look like for Roman and future generations?

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And if I don't do something now
at sixty to try to be the change

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that I want to see in the
world, and shame on me. So

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that's kind of what started the idea
of I need to do something and I

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need to step out running a tech
company. So this is a perfect conversation

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on the heels of the one we
had last week. I had two rabbis

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on last week, Rabbi Maka Drucker
and Nadia Gross, and we were talking

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about their book and their work,
really celebrating the notion of going from aging

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to saging and that there's so much
wisdom and experience that we can leverage as

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we progress through life and certainly on
the other half of life. And I

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care about that, Cindy, because
I want more people to there's so much

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Look what you're doing, You're levering
all of these years, these decades and

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what you learned to be able to
create this company for your future family and

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generations. If you decided to go
ahead and just as I said before,

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just do whatever your hobbies were,
whatever those are, and not do this,

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we would all miss this gift.
You wouldn't get the opportunity to give

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your gifts and get the vitality that
comes from being of service and living in

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self trending sentence, which we know
through logal therapy, and we wouldn't get

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the benefit of what you've created.
Wow. Please Yeah, So all that

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for you listeners and viewers, any
of you who are you know, navigating

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the other side of the needle in
life as I know, as Cindy is

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right, this is an opportunity for
you to hope that you see your your

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life and your opportunity differently through this
lens, that this is your not Please

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don't just retire at sixty two or
sixty five. It actually is terminal,

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really it is. So you know, there's so much for you to lend.

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You don't have to go start a
company like Cindy has, but it's

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so much you can do to continue
providing your experience and your wisdom that we

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all need. So I really want
to put that out there as an invitation.

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You are a living example of that, Sindy, So thank you for

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that. Thank you so I want
to talk more about just what this company

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does, and also I want to
talk more about, you know, all

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of these different things that you're doing, which are so such beautiful expressions of

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conscious capitalism and becoming a But before
we get into us so we can treat

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them all fully, let's grab our
first break. Doctor Release Cortez as a

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management consultant specializing in meaning and purpose
and inspirational speaker and author. She helps

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companies visioneer for greater purpose among stakeholders
and develop purpose inspired leadership and meaning infused

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cultures that elevate fulfillment, performance,
and commitment within the workforce. To learn

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more or to invite a lease to
speak to your organization, please visit her

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at a lease Cortez dot com.
Let's talk about how to get your employees

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working on purpose. This is working
on purpose with doctor Release Cortez. To

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reach our program today or open a
conversation with Elise, send an email to

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Elise ali Se at Elise Cortez dot
com. Now back to working on purpose.

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Thanks for staying with us, and
welcome back to working on Purpose.

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Before we get back into the program
and talk again with Cindy, I do

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want to invite you to check out
the book that I put out last fall

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Fall of twenty twenty. It's called
Purpose Ignited, How Inspiring Leaders ignite passion

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and elevate Cause. I wrote that
really to awaken readers to their passion and

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purpose and helped transform them into inspirational
leaders who enlignent the workplace and elevate the

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contribution of business to all at stakeholders. And I use this content in my

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consulting and also my Violin Inspired Leadership
program and your Grab Your Gusto Programent I

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just have to share really quick.
I gave a copy of this book when

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I was traveling from Portland, Oregon
back home to Dallas to a woman I

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met, of course at the bar. We were talking about what we each

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did, and she took it and
we each got on the plane. We

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then saw each other in baggage claim
in Dallas when we landed back in Dallas,

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and she came up and she goes, at least I'm halfway through your

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book. I love it. Could
we talk about maybe you helping us at

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our company? And I said,
of course, and thus we are.

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So I want you to know that
it's a way for us to be able

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to do our work together if you
start reading it, so thank you in

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advance for picking it up if you
are just turning the program. My guest

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today is Cindy Tysinger. She's the
founder and chief culture officer of Regeneras.

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I'm your host, doctor Elis Cortesse. So you said a lot in our

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first segment there, Cindy, about
where this came from, the foundation in

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which this was all born, and
so there's so much. What I appreciate

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about what you're doing, among other
things, is there's so much beautiful intentionality

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in this. You want to be
able to lift off all four generations working

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with an organization. You want to
become a Certified Benefit corporation, which is

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the b Corps statutor you're talking about. And you you're also going towards social

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impact community dedicated to improve in the
lives of people across the world by distributing

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the highest quality natural products and services
through a sales network that economically empowers independent

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and purpose driven entrepreneurs. It is
so beautiful, and so what I want

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you to talk about is, you
know the architecture of this company, there's

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so many moving parts to it,
and every single part it seems to me,

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no wonder you're in the stakeholder napping
workshop, really trying to appeal to

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all these people that you're trying to
serve. Talked to us a bit about

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how did you come up with the
idea to make it so robust and to

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really be so intentional about serving all
those stakeholders. Thank you well, I

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bring it back to I think I
shared a little bit with you, at

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least. I was in Harvard in
twenty seventeen, in August of twenty seventeen

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taking a excuse me, a high
growth business growth. The selected women businesses

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from around the US and brought us
to Harvard and it was to actually grow

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my tech company. And I was
sitting in the class and they started talking

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about IBM's turn around. And I
worked with IBM. You know, I

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knew very much about a lot of
their work from the years that I was

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in Department of Defense. Read the
book already The Elephants Can Dance, and

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so I just kind of tuned out, you know, and a sudden this

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vision came in my mind, and
I drew were generous and everything kept coming

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to me, and I drew it
on a on the notepad that was in

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front of me, and I had
a colleague, another woman business owner of

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that I actually was very close to. My tech company was her client.

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I'm sorry, she was my client
and when I was working with her,

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and she's just like, where were
you? And I looked down at what

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I kind of had drawn and starting
with a circle in the center of heart.

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My middle name or my maiden name
is love, and so I started

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with heart. And being regenerative and
generous was something I had been studying.

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I've always been conscious that way,
and so you know, we had kept

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thinking of the name, so re
generous is what we landed on. And

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I thought, this is this is
we're generous. This is perfect the way

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I had drown And it was actually
quite extensive. Be you know, when

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you were run a company all the
way to four hundred million, you have

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a lot of experience starting from a
startup all the way up. So I

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grew, you know, like a
five to ten year plan of what regenerous

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would look like. We're fully and
we just crossed over year four, but

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year three and actually servicing we ordered
with selling products. The first product that

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went out I knew I had to
make money was actually my life story,

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my health journey of healing my own
body. At thirty six, I was

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on twelve medications, seem quite sickly
from my childhood disease, and I'm now

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at sixty three on no medications.
So I really did my work around health

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and wellness to find how could I
heal myself? And I kept helping so

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many people during my career in technology, so I started there thinking nourish oneself

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to nourish others. So if we
can get ourselves healthy by taking responsibility,

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by looking at there's a place for
a medicine, Western medicine. I'm not,

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you know, saying it's evil or
anything like that, but it really

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needs to be functional and integrative so
that you can look for the ways to

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be more preventative and proactive. Because
much of the root of so much disease

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is inflammation and how we don't take
care of ourself, moving and all that.

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So I wanted to make sure that
I could teach people wellness and starting

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with themselves. So we started with
one product. It was kind of my

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health, and it was hemp aloe
and ginger slash tumork. So all of

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these if you think of these amazing
plants that have been on this planet for

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centuries. They were all designed around
healing, and that is what healed me

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actually taking that, So I started
with that product. It kind of took

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off quite quickly. Then I knew
sleep was another issue that we're so sleep

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deprived as a society, and if
people could get good quality sleep in their

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cycles, then they can repair and
restore again, another way to heal themselves.

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So I started with them a second
second product. So when I took

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that heart centered regenerous cares. Everything
we do is regenerative, regenerous, so

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sourcing the aloe. I've been involved
with sourcing aloe since the nineties because it

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changed my life, and we feed
orphans around the world in ninety countries could

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there are probably fourteen million orphans that
we have provided a hope blend too through

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the company I was the CTO of, and I have continued that in my

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current company through utilizing that they're unique
gallo in my products. Oh my word,

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woman, Okay, so no,
but don't apologize. I just am

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so taken aback by what you're doing
and so inspired by it. It's so

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beautiful and I just love getting to
share with my listeners all over the world

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because we all need a hand up, We all need help to understand that

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we can do and be so much
more. And so you know, so

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much of what I'm doing, Sinde
might remember, is I'm helping people to

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awaken to their passion and a purpose
that they can do more, and that

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when they do more, they're going
to have a lot more energy, They're

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going to feel so much more alive
and vibrant. And so what's interesting about

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your story listening to you is,
you know, one of the paths to

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purpose is handling and learning and teaching
that which has ailed us. We've learned

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how to deal with something that was
like a long term problem in our lives.

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Like for me, the longest time
I was struggling to find meaning and

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purpose. Well, I have spent
twenty some years working on that, and

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now today I teach you what I
learned because it ailed me like a monster

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around my throat. So your health, that you learned all these things to

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be able to better steward your own
health, and now I've created products and

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teach others to do the same.
It seems to me to smack to a

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very similar sort of line. Exactly, it definitely does. And that was

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The first phase of the company was
you know, get cash coming into the

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company and you know, improving folks
health so that they can share with others.

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And then I had developed different partnerships. So we have regenerous shares,

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regenerous shares, we have practitioners,
we have affiliates, we have ambassadors,

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and each of them you know,
have a pay structure that we compensate for

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sharing our products with others and so
that we can grow very compliantly, you

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know, being very careful with no
medical claims or health claims. It is

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all about bringing the body into balance
or homeostasis and improving quality of life to

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live more vibrantly. Because if you're
healthy and you feel wonderful, you know

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you can do anything, it feels
like right. So but if you're if

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you're being you know, like an
anchor around you with a disease or energy

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or whatever it could be, lack
of sleep, you know you're not functioning

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at your optimal level. M Well, again, I go back to how

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how intentional you're being about about lifting
all these boats, lifting all these stakeholders.

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So what you just describe it your
business model, then your sales network

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that economically empowers independent and purpose driven
entrepreneurs. So you're you've given a path

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for people to become self employed or
entrepreneurs by joining your your affiliation, your

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network. So can you talk to
us a bit about you know, what

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does that network look like? I
mean, and where is it? Is

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it all over the world? Is
it in costrated regions? Well, we

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started in the US first, and
I wanted to get the foundation stable and

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all a few more of the phases
of the company out before we kind of

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stepped our toe in the water.
We are delivering some products in Australian Canada

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at this point, so we will
go there eventually. As I shared with

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you and the company that I was
thirteen years the CTO. We are in

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twenty six countries, so I have
that experience of sourcing and technology and multi

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currency and multi lingual and all that
that our websites will become. But I

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wanted to make sure that we had
really everybody on board with I'm all about

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we love rising together, so if
we collective it can each do our part.

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Whether you're a practitioner and you're using
it to help your patients or your

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clients, or whether an affiliate who
is looking for hobby part time or a

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full time income. All of those
are available depend upon the work effort they

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want to put in, so we
provide training, support and everything that they

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need. That's why I'm here.
We have an affiliate here in Wisconsin and

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another one in Minneapolis, so I'm
here helping her. She works full time

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and is very successful IT project manager, but her desire is to really run

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our Generous Cares nonprofit one day.
So she's looking to stop, you know,

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transition over full time into Regenerous so
that she can truly live out her

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passion. And I'm excited to stay
out beside her and help her do that.

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M So, I've had many of
the people on my radio talking about

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the importance of passion and profit or
purpose and profit. Excuse me, purpose

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and profit. And I remember distinctly, in one of our conversations where there

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are other people present, there are
some people that didn't quite understand that whole

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notion of purpose and serving the community
or the planet. Yes, so I

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want you to speak to this notion
that you know, you've got a dedicated

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arm or effort to be able to
feed these orphans in these ninety different countries.

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Where did that specific contribution come from
why orphans and why feeding? Yes,

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growing up, even I'm one that
we've out young no surprise there to

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heal myself that I moved out when
I was still in high school and moved

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to California to find a path forward. And so even in my teenage years,

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I just really had a passionate love
for children, and especially those that

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really, you know, need to
hand it, and you know, I

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want them to have hope that their
current circumstances is not necessarily setting them up

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for their future circumstances, and that
there is hope and possibilities. And some

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of the basic needs is nutrition.
When I was the CTEO of the company,

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Are, the founder was an amazing
gentleman, and he had been serving

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orphans as well as I had in
a small way, but his in a

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much larger way. And when we
utilized the aloe, we saw the significant

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difference that was being made with children, and the deaths or fractures and things

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that were happening in the orphans and
the children were you know, significantly reduced

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to you know, a year went
to zero utilizing the hope blend with aloe

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and multivitamins and minerals that could really
serve the children. So if the food

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that's being provided is not nutritious and
it's not balanced as well as you know

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a lot of people like to send
but it's not healthy food that they send.

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You know, I fill the belly, but it really is not nutritious.

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So this Hope Blend has just really
been an amazing you know. I've

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been involved since ninety six and I've
just always loved to help children and it

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just had a passion for children.
And so when I decided the products Alo

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would always be there since ninety six, I would never go off of that,

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and I wanted to bring it to
the next level with these new synergistic

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product lens that I had discovered working
with natural paths, herbalist and homeopathics and

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all of that, going what if
we did this, what if we did

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that? Because our products are unique, there's not anything on the market,

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especially in my wellness line, because
that's where my history is, that's where

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I've started. And so when I
saw there's another fun story hellochrism, I

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source and from Croatia. This is
three sisters that work in their business and

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they harvest the helocrism in the beautiful
Kirka a National Park as well as farmland

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that they have there. When they
do that, they they actually employ a

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thousand migrant workers twice a year.
These two countries were war their distillery.

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You have to walk on a path
because there's minds still there when you go

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00:29:30.680 --> 00:29:36.160
there. These women three sisters,
one heads marketing, one is production,

408
00:29:36.240 --> 00:29:40.319
one is kind of accounting and operations, and they're just you know, they

409
00:29:40.440 --> 00:29:44.640
got their enemies, got stuck there
after the war in the Bassian War in

410
00:29:44.640 --> 00:29:48.359
the nineties, so they just you
know, all the branch out there and

411
00:29:48.799 --> 00:29:52.680
found a way to work together.
And that's their only source of income.

412
00:29:52.000 --> 00:29:56.039
So I like to find hero ingredients
for our products that I know will hear

413
00:29:56.119 --> 00:30:00.480
your body, but source then in
a conscious way, did you say find

414
00:30:00.640 --> 00:30:07.920
hero ingredients? Yes? The value
did, yes, truly making the difference

415
00:30:08.440 --> 00:30:11.039
so in the body, because the
body can heal if it's provided the right

416
00:30:11.119 --> 00:30:17.160
nutrients. All right, So we'll
talk further about this, but let's grab

417
00:30:17.160 --> 00:30:18.839
our final break. I'm your host, Elise Cortez. We were on the

418
00:30:18.880 --> 00:30:22.720
air with Cindy Tysinger. She's the
founder and chief culture officer at Regenerous.

419
00:30:22.920 --> 00:30:26.720
We've been talking about about her own
background where this came from and really what

420
00:30:26.799 --> 00:30:32.400
makes this company so incredibly dynamic or
more after the break, stay with us.

421
00:30:32.920 --> 00:30:37.839
Doctor Release Cortez is a management consultant
specializing in meaning and purpose and inspirational

422
00:30:37.920 --> 00:30:44.680
speaker and author. She helps companies
visioneer for greater purpose among stakeholders and develop

423
00:30:44.720 --> 00:30:51.880
purpose inspired leadership and meaning infused cultures
that elevate fulfillment, performance, and commitment

424
00:30:51.960 --> 00:30:55.960
within the workforce. To learn more
or to invite a Lease to speak to

425
00:30:56.000 --> 00:31:00.559
your organization, please visit her at
a Lease Cortez dot com. Let's talk

426
00:31:00.599 --> 00:31:11.839
about how to get your employees working
on purpose. This is working on Purpose

427
00:31:11.880 --> 00:31:15.519
with Doctor Release Cortez. To reach
our program today or open a conversation with

428
00:31:15.559 --> 00:31:22.559
a Lease, send an email to
Elise ali Se at Elise Cortez dot com.

429
00:31:22.559 --> 00:31:27.359
Now back to working on purpose.
Thanks for staying with us, and

430
00:31:27.359 --> 00:31:30.039
welcome back to working on purpose.
One of the bit of news that I

431
00:31:30.079 --> 00:31:33.720
want to share with you that I'm
really excited and proud of is that I

432
00:31:33.720 --> 00:31:37.240
have just released an anthology that I've
curated. I spent two years on this.

433
00:31:37.880 --> 00:31:41.279
It's called Passionately Striving and Why,
an anthology of Women who Persevere.

434
00:31:41.319 --> 00:31:44.000
My only to live their purpose.
And what I did was I got recruited

435
00:31:44.079 --> 00:31:48.000
to do this and the person my
publisher, said, hey, I want

436
00:31:48.039 --> 00:31:51.240
you to curate this series. Make
it about women. I don't care what

437
00:31:51.279 --> 00:31:52.960
the topic is. I said,
of course, it's going to be about

438
00:31:52.960 --> 00:31:56.599
purpose. So I went and recruited
twenty five women from all over at the

439
00:31:56.640 --> 00:32:00.960
world to share their very intimate stories
of how they discover their are now serving

440
00:32:00.000 --> 00:32:04.359
from it. And I am so
proud of it because we literally are reaching

441
00:32:04.359 --> 00:32:07.359
a hand across the globe to showcase
our examples, our stories in order to

442
00:32:07.400 --> 00:32:10.200
help lift more people in their lives. So very proud of it. It's

443
00:32:10.200 --> 00:32:14.160
out there now. Please take a
look at that as well if you're just

444
00:32:14.240 --> 00:32:16.240
joining us now. My guest today
is Cindy Tysinger. She's a founder and

445
00:32:16.279 --> 00:32:21.359
chief culture officer Upward Generous, a
woman owned, woman led, heart centered

446
00:32:21.359 --> 00:32:24.279
and science based social impact community.
I'm your host, doctor Leice Cortez.

447
00:32:25.480 --> 00:32:30.480
So I, just as I said
many times before, I feel like your

448
00:32:30.480 --> 00:32:35.839
approach to creating this thing and running
is just so thoughtful. And what I

449
00:32:35.880 --> 00:32:37.920
want to emphasize about that, Cindy, and really showcase for our listeners and

450
00:32:38.000 --> 00:32:42.880
viewers is really just how much you
can do with business. Business is an

451
00:32:42.920 --> 00:32:45.880
amazing force and can be such a
force for good, especially when you're so

452
00:32:45.880 --> 00:32:51.279
thoughtful and intentional about it. So
I am interested in hearing, and I

453
00:32:51.279 --> 00:32:54.599
also love what you said before the
break was that you only source Hero Hero

454
00:32:54.720 --> 00:32:59.480
products here ingredients, And so then
I have to ask, is how do

455
00:32:59.519 --> 00:33:04.799
you go finding all of those really
interesting suppliers. Well, it just depends

456
00:33:04.839 --> 00:33:07.160
upon the products we're manufacturing, and
you know what would be best in them.

457
00:33:07.599 --> 00:33:13.279
So each one it's got its unique
story how it finds me. I

458
00:33:13.319 --> 00:33:17.160
believe in some cases sometimes I'll find
a product and develop a product around it

459
00:33:17.240 --> 00:33:22.559
because I love the source of it
and the and the gim that's involved with

460
00:33:22.599 --> 00:33:27.039
it. So but I have a
lot of contacts, so when I'm speaking

461
00:33:27.079 --> 00:33:32.519
to the herbalists or my manufacturers,
they're all cGMP manufacturers, I work with

462
00:33:32.559 --> 00:33:37.960
them to say, okay, how
our wellness products especially are so unique and

463
00:33:37.000 --> 00:33:42.920
different. They're synergistic blends that folks
aren't doing, and they're delivered liposomely.

464
00:33:43.319 --> 00:33:45.920
And I'm not sure if you're familiar
with the after at lease, but what

465
00:33:46.319 --> 00:33:51.720
when you actually swallow a capsule?
You can efficacy wise, you can only

466
00:33:51.759 --> 00:33:55.240
absorb their little nine to fifteen percent
of what is in that capsule based on

467
00:33:55.279 --> 00:34:00.359
your stomach acid. So what you
need to do is find a way actually

468
00:34:00.400 --> 00:34:04.359
absorb it into the body without having
to go through the stomach. So the

469
00:34:04.480 --> 00:34:08.800
more newer technology use is liposomal where
they actually inject the hero ingredients into a

470
00:34:08.840 --> 00:34:15.239
cell membrane and then I say,
it's put in a suspended in a phospholated

471
00:34:15.280 --> 00:34:20.239
coline which is a sack flower,
and you put it under your tongue.

472
00:34:20.599 --> 00:34:24.320
You hold it for about thirty seconds, absorbs immediately into your body, into

473
00:34:24.360 --> 00:34:30.960
your bloodstream so that you can actually
feel and you know, really fully utilize

474
00:34:30.960 --> 00:34:34.559
it to its full extent. So
I wanted to make sure it on a

475
00:34:34.639 --> 00:34:39.199
liposomal line. And I used to
take handfuls of pills for supplements to heal

476
00:34:39.239 --> 00:34:44.880
myself, and now I'm down to
the supplements that I have designed and a

477
00:34:44.880 --> 00:34:49.440
few vitamins. I'm working with my
manufacturer on the necessary ones like a multi

478
00:34:49.559 --> 00:34:52.880
vitamin D three, K two zinc, you know, the things that we

479
00:34:52.960 --> 00:34:54.840
know we all should be taking.
But I want to do it liposomally.

480
00:34:55.360 --> 00:35:00.119
So that's kind of one thing that's
different about us as well. Well,

481
00:35:00.400 --> 00:35:04.119
I do it through the skin care
line. We have an amazing certified non

482
00:35:04.159 --> 00:35:07.119
toxic skincare line, So we're definitely
not doing harm to the environment with something

483
00:35:07.159 --> 00:35:12.440
that's certified non toxic and it uses
all the zomees so which is similar to

484
00:35:12.480 --> 00:35:15.559
the way absorbs in the skin like
libizomes absorbed, so that you truly are

485
00:35:15.559 --> 00:35:22.119
getting the best quality and the best
absorption and efficacy. So I'm just all

486
00:35:22.199 --> 00:35:24.599
about what is in that product and
what is on that label has to match,

487
00:35:25.639 --> 00:35:30.000
and that we make sure we do
that through third party quality assorts,

488
00:35:30.480 --> 00:35:35.599
labs to validate and verify. Okay, okay, So I want to hit

489
00:35:35.599 --> 00:35:37.000
two other things on this. So
you know, here you are talking about

490
00:35:37.000 --> 00:35:40.360
the supplier in Croatia. So you
know, one of the things we were

491
00:35:40.360 --> 00:35:46.199
doing in that stakeholder mapping exercise was
really giving thought and consideration to how do

492
00:35:46.239 --> 00:35:52.719
we really help honor each of those
stakeholders. Now we're talking about your suppliers

493
00:35:52.800 --> 00:35:55.360
right now, and elevate them and
align them with your purpose. And so

494
00:35:55.400 --> 00:35:59.360
it strikes me as you talk about
that that you have given them a channel,

495
00:36:00.119 --> 00:36:04.360
unique channel, robust channel for them
to contribute what they're doing in the

496
00:36:04.400 --> 00:36:07.719
world, which seems to me as
a way to elevate them. Is that

497
00:36:07.840 --> 00:36:12.880
what's happening right? Okay, absolutely, and we're really excited. And that's

498
00:36:12.880 --> 00:36:16.079
why I en Georgia Class so much
because I have so many stakeholders as you

499
00:36:16.159 --> 00:36:19.559
really do. I mean, I'm
even how to count them all. Yes,

500
00:36:19.679 --> 00:36:22.000
and we actually the next phase that
we're just in the process of doing

501
00:36:22.079 --> 00:36:27.760
is the mindful marketplace, and the
mindful marketplace is taking it to the next

502
00:36:27.840 --> 00:36:31.719
level. So if you can imagine, it may be small businesses, women

503
00:36:31.719 --> 00:36:38.559
owned businesses especially that will partner with
that that have a conscious business and we

504
00:36:38.639 --> 00:36:43.079
make sure that they're doing no harm
with their business, and we will then

505
00:36:43.599 --> 00:36:46.880
take their products and put them on
our e commerce platform to help them get

506
00:36:47.400 --> 00:36:52.000
obviously more visibility of their brand.
It's on their label and we'll have their

507
00:36:52.000 --> 00:36:57.679
story and information about the givebacks they're
doing as well as you know what their

508
00:36:57.719 --> 00:37:01.159
products and how they're serving others.
And so we'll have a whole line of

509
00:37:01.920 --> 00:37:07.079
businesses that will be on our platform
as well as those that are in these

510
00:37:07.320 --> 00:37:12.840
countries such as orphanages that we're working
with and they are making jewelry or something

511
00:37:12.840 --> 00:37:15.360
that they're doing that we can put
on our platform to actually raise more money

512
00:37:15.360 --> 00:37:20.320
for their nonprofit. So we're going
to have nonprofits coming online, and we're

513
00:37:20.320 --> 00:37:23.239
going to have women owned businesses,
local businesses, small businesses, so that

514
00:37:23.320 --> 00:37:29.639
people can truly trust that if they
shop on pregeneras dot com, then they

515
00:37:29.679 --> 00:37:31.840
know that we've done our due diligence. We've looked at their you know,

516
00:37:32.039 --> 00:37:36.639
kind of their source, of their
supply chain line and making sure that it

517
00:37:36.679 --> 00:37:40.119
fits in alignment with our intention and
our purpose and help raise them up.

518
00:37:40.239 --> 00:37:45.320
So we truly do rise together.
So whether they're using our products or we're

519
00:37:45.320 --> 00:37:50.800
selling their products, we're looking truly
just to consciously. And you know,

520
00:37:50.800 --> 00:37:53.800
I think collaboration is the next currency. It's all about collaborating and rising together.

521
00:37:55.280 --> 00:38:00.039
I had a great show guest on
my show named Paul Skinner from the

522
00:38:00.119 --> 00:38:01.559
United Kingdom a couple of years ago. He's become a friend of mine.

523
00:38:01.599 --> 00:38:07.639
He wrote a book called The Collaborative
Advantage, How collaboration beats beats competition,

524
00:38:07.239 --> 00:38:10.440
and and so yeah, I think
more and more people are saying that,

525
00:38:10.480 --> 00:38:14.920
and I think we saw this in
a pandemic. You know, people organizations

526
00:38:14.960 --> 00:38:19.000
that would otherwise not have any interest
in reaching across the aisle through others did

527
00:38:19.000 --> 00:38:22.159
so during the pandemic to partner,
to innovate together, to share resources,

528
00:38:23.039 --> 00:38:28.039
and you know, look what happened. So it's pretty it's pretty amazing.

529
00:38:28.079 --> 00:38:32.119
So that but it's so interesting to
see just how I appreciate that. It

530
00:38:32.159 --> 00:38:38.480
seems like at every juncture you have
applied like a multiplier of an effect of

531
00:38:38.559 --> 00:38:44.559
sorts to continue to elevate your impact, which is really impressive. That is

532
00:38:44.599 --> 00:38:49.880
my hope mind, and it's I'm
surrounded by amazing thought leaders. Mostly in

533
00:38:49.960 --> 00:38:52.000
most cases it's a volunteer workforce.
As you can say, they're independent,

534
00:38:52.159 --> 00:38:57.360
so you know, we're aligned in
the heart and aligned with what we want

535
00:38:57.400 --> 00:39:00.519
to do in this world. So
I feel blessed and very grateful that those

536
00:39:00.559 --> 00:39:04.320
that have come and those are yet
to meet us and understand us, like

537
00:39:04.559 --> 00:39:07.880
through this show. I'm less to
have met you and you invite me on

538
00:39:07.920 --> 00:39:09.079
the show. I'm just so grateful, thank you for all your help.

539
00:39:09.159 --> 00:39:14.800
During that class, it really had
me thinking between my Regenerous Cares nonprofit as

540
00:39:14.800 --> 00:39:17.679
well as Regenerous Cares and all my
stakeholders. You know how how do I

541
00:39:17.719 --> 00:39:21.239
talk to them and how do I
make sure at every aspect it's a win

542
00:39:21.320 --> 00:39:23.920
win, and that you know,
together we're doing more. But at the

543
00:39:24.000 --> 00:39:28.800
end of the result of the you
know, obviously the prize is the impact

544
00:39:28.800 --> 00:39:34.880
that we're making, no doubt,
no doubt. Okay, so we're getting

545
00:39:34.880 --> 00:39:37.159
close to the end of the show
here, but I want to have you

546
00:39:37.199 --> 00:39:39.360
talk about the fact that you say
there are four generations working with you.

547
00:39:39.519 --> 00:39:45.880
That is so incredible and hard for
a lot of the listeners and viewers to

548
00:39:45.960 --> 00:39:49.400
probably manage, because a lot of
people have a hard time dealing with anybody

549
00:39:49.440 --> 00:39:52.920
beyond their own generation or just to
the next. So who are these four

550
00:39:52.960 --> 00:39:54.599
generations? How are they? Are
they working with you? Well, it's

551
00:39:54.639 --> 00:40:00.880
quite cool. There's actually five generations
on the product, but four generations and

552
00:40:00.000 --> 00:40:05.960
of working in the business. So
my mother starts it and so she's on

553
00:40:06.000 --> 00:40:09.440
the product. She shares it,
so she's an affiliate partner of ours and

554
00:40:09.639 --> 00:40:14.280
sharing and she's so proud of her. When I decided to do this,

555
00:40:14.360 --> 00:40:20.400
my sister Brenda, she retired from
a very successful career in hospitality industry,

556
00:40:20.840 --> 00:40:22.480
and she thought she was going to
sit back in twenty sixteen and do what

557
00:40:22.519 --> 00:40:24.760
you were suggesting, And I said, hey, how are we going to

558
00:40:24.800 --> 00:40:30.800
do this with me? And we've
got kind of separated as kids at sixteen

559
00:40:30.880 --> 00:40:32.920
or seventeen and went after our careers
and although we're close, you know,

560
00:40:34.000 --> 00:40:37.360
you just now we're like two teenagers
again running were generous. So it's my

561
00:40:37.400 --> 00:40:43.840
sister working together and she's our chief
people officers, so she does more of

562
00:40:43.880 --> 00:40:47.840
the hr and training in the act
as of her industry. And then we

563
00:40:47.880 --> 00:40:53.239
have her daughter, and her daughter
is a school teacher that now runs like

564
00:40:53.360 --> 00:40:59.760
training and all that. So Jessica
is the third generation. My daughter in

565
00:40:59.840 --> 00:41:02.800
law law it's Tiffany and she is
a celebrity makeup artist. So the skincare

566
00:41:02.840 --> 00:41:07.440
line was the kind of the brain
child of Tiffany and Jessica going, you

567
00:41:07.480 --> 00:41:10.639
know this, wellest thing is really
cool, but you know what we're interested

568
00:41:10.679 --> 00:41:15.320
in is really clean skincare and my
daughter in law that's a celebrity makeup artist

569
00:41:15.320 --> 00:41:19.599
that we really need this. People
are putting so much talk sins on their

570
00:41:19.599 --> 00:41:22.480
face. So that's the third generation. And Jessica, my niece, has

571
00:41:22.519 --> 00:41:29.480
a she's a second year college in
North Carolina studying pr and marketing and all

572
00:41:29.519 --> 00:41:32.679
that she does, all our social
media and TikTok and all the great things

573
00:41:32.719 --> 00:41:37.320
there. So she's beautiful. And
so there's four generations. And the fifth

574
00:41:37.320 --> 00:41:42.119
generations is my grandchildren have been on
the product since the womb and they're still

575
00:41:42.159 --> 00:41:45.360
on it now and they're three and
one. So we truly do have five

576
00:41:45.400 --> 00:41:51.280
generations. Oh that's beautiful. That
such a beautiful threading effect. So I

577
00:41:51.320 --> 00:41:53.079
want to just start to close out
the show here by learning a little bit

578
00:41:53.079 --> 00:41:57.559
about what are you really proud of
here? In other words, what's meaningful

579
00:41:57.599 --> 00:42:00.800
to you in this world? What
you have created and what you're doing.

580
00:42:00.960 --> 00:42:05.760
What did it mean to you?
Oh gosh, there's just so many aspects

581
00:42:05.920 --> 00:42:08.000
of you know, I know we
have so much more to do, and

582
00:42:08.039 --> 00:42:10.360
you know, I'm on this one. This you know, it could go

583
00:42:10.559 --> 00:42:16.559
faster and I'd like to do more. But with there's so many touch points.

584
00:42:16.599 --> 00:42:20.639
Whether it's a business that might have
been going under, but we gave

585
00:42:20.679 --> 00:42:24.199
them some visibility so that business now
was able to survive, COVID, whether

586
00:42:24.239 --> 00:42:28.880
we you know, source some products
from them from manufacturing or help them get

587
00:42:28.880 --> 00:42:35.360
exposure. That is heartwarming to me. Also, the product testimonials when I

588
00:42:35.440 --> 00:42:39.239
hear life changing testimonials from someone that
has been suffering for a long time,

589
00:42:40.440 --> 00:42:45.280
you know, there's nothing better than
that giving someone helping their quality of life.

590
00:42:45.880 --> 00:42:52.280
And then obviously every aspect. We've
done fifty nonprofits since we started the

591
00:42:52.320 --> 00:42:57.760
team of our our whole that we
talk about this social impact community. We

592
00:42:57.840 --> 00:43:02.239
all get together and whether it's something
urgent that needs like fire fighting Australia or

593
00:43:02.280 --> 00:43:07.400
wherever, that's where we give,
and so we kind of get consensus and

594
00:43:07.639 --> 00:43:10.760
you feel good in making a difference, whether it's the planet, animals,

595
00:43:12.199 --> 00:43:16.920
or people and children especially. I
thank you so very much, Cindy for

596
00:43:17.039 --> 00:43:21.800
making yourself available to share what you're
up to. It has been phenomenal to

597
00:43:21.840 --> 00:43:25.000
hear your story and I will tell
you, very candidly, off the charts

598
00:43:25.039 --> 00:43:28.920
more than I fully understood and expect
it. And I really thank you for

599
00:43:29.000 --> 00:43:31.079
what you're doing, who you're being
in a world, and the example of

600
00:43:31.119 --> 00:43:34.679
your story and your person. Thank
you for being on working on purpose.

601
00:43:35.159 --> 00:43:37.599
Thank you for having me. Thank
you for what you're doing, because we

602
00:43:37.679 --> 00:43:40.719
need businesses to be on purpose.
You know, I believe this in my

603
00:43:40.920 --> 00:43:45.760
entire career, and the success I
think is a result of me just caring

604
00:43:45.800 --> 00:43:47.400
about every employee, whether it was
one that worked for me or just in

605
00:43:47.400 --> 00:43:52.280
the company. People you know,
wanted to work for somebody if they know

606
00:43:52.360 --> 00:43:55.800
you care, absolutely absolutely so,
listeners and viewers, you want to learn

607
00:43:55.840 --> 00:44:00.280
more about Sindy, her team and
the work they're doing together. At their

608
00:44:00.320 --> 00:44:02.199
website, it's regeneras dot com.
Let me spell it for you. It's

609
00:44:02.199 --> 00:44:07.760
also on the screen, but it's
r eg E n r us dot com.

610
00:44:07.880 --> 00:44:10.000
Last week giving us the live show
we can always catch it. We

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report recorded podcast. We were on
the air with Rabbi's Malka Drucker and Nadia

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Gross talking about their book and their
work they're doing to help people around the

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world with their second half of life
to thrive, live with purpose, and

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contribute their wisdom and experience meaningfully at
work. Next week will be on the

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air with WILLIAMS. Smith, who
has discovered and uses nine elements of purpose

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to increase results and impact in organizations. He's been working on this for decades.

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We'll learn about his research and his
work that he's spent his life devoted

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to see you there. Remember that
works at least a third of our life,

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So let's work on Purpose. We
hope you've enjoyed this week's program.

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Be sure to tune in too,
Working on Purpose featuring your host, doctor

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Leise Cortez, each week on the
Voice America Empowerment Channel. Together, we'll

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create a world where business operates conscientiously, leadership inspires impassioned performance, and employees

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are fulfilled in work that provides the
meaning and purpose they crave. See you

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there, Let's work on Purpose.