
CEO
Mickey Lyles is a serial entrepreneur and business builder who started his first company at 23 and has spent 25+ years scaling businesses across multiple industries and locations. As Founder and CEO of Immeasura Growth Partners, he works with business owners on the unglamorous work that actually drives growth: clear roles, leadership standards, accountability, and execution. Known for his direct, no-nonsense style, Mickey’s core message is simple and uncomfortable: no one’s coming. Stop waiting, take ownership, and build the business you say you want.